MeteoHeroes and Real Madrid join forces for summer workshops

Mondo TV Studios, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced that the popular video game based on award-winning hit kids’ animation MeteoHeroes – a series co-produced by Mondo TV S.p.A and Meteo Expert – will be playing a leading role in the kids’ summer camp taking place at Real Madrid City, the world-famous football team’s training complex.

The aim of the Campus Experience Football and Responsible Gaming camp is to offer a unique experience that encompasses football training, gaming activities and the encouragement of positive values. With this in mind, Sony Interactive Entertainment (SIE) has announced a programme of PlayStation Talents activities at the event, which will open its doors to thousands of girls and boys from all over the world from 3–15 July 2022.

The Responsible Football and Gaming programme is an opportunity the Real Madrid Foundation offers boys and girls aged 9 to 12 to combine their two passions – football and gaming – in a responsible way and with a strong educational component.

PlayStation Talents is playing an important role in the programme with activities centred on various PlayStation titles including MeteoHeroes – Saving Planet Earth.

These activities will include entertaining and informative sessions and activities incorporating an environmental theme. They will be held on Tuesdays and Thursdays from 5 July to 16 July and will accompany the training programme prepared by The Global Esports Academy, a benchmark esports academy in Spain.

This year the show has arrived in multiple Latin American and Portuguese-speaking markets and, thanks to the exclusive partnership of the show’s co-producers with mega hit-maker Kenn Viselman (Teletubbies, Thomas the Tank Engine), also made its broadcast debut on PBS in the US with an Earth Day Special. As a result of a deal struck between Viselman and Adventure 2 Learning, MeteoHeroes will debut in 30,000 schools across America this autumn, impacting as many as 15 million children.The first series of MeteoHeroes is now available in over 20 languages and has been sold into or confirmed in over 145 countries. Starting in April, the second season of MeteoHeroes (52 episodes x 13′) had its world premiere on Cartoonito in Italy, where season one is already among the most successful Cartoonito children’s series. MeteoHeroes has enjoyed similar success in Spain on Clan.

The MeteoHeroes videogame, like the TV show, builds on the unique value proposition of the MeteoHeroes brand, one that combines an important and valuable message about climate and environmental issues, and ways to protect the planet, with fun and entertainment.

MeteoHeroes – Saving Planet Earth invites children of all ages to join the much-loved characters from the popular environmentally themed TV series in a fun action platform game. There are enemies to escape from, fast-moving adventures and multiple locations on all the world’s continents, where players have to find hidden items on the screen that will help them rid each city of pollution and decay.

The MeteoHeroes videogame has been available worldwide on PlayStation and PC (STEAM platform) from 28 February. It is expected to start launching in retail stores in autumn 2022. Release dates and territories will be confirmed later this year.

The video game is a co-production between Sony Interactive Entertainment España (SIE España), development partner Gammera Nest and Mondo TV Studios. It can also boast the support of PlayStation Talents in its area of PlayStation Alliances, the company’s programme that promotes the development of video games in Spain. Worldwide publishing is managed by PlayStation Talents, as well as communication, promotion and launch activities. North American distribution and marketing for the game is managed in partnership with The Itsy Bitsy Entertainment Company, from producer Kenn Viselman.

MeteoHeroes is the only cartoon in the world dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature through the adventures of six superpowered kids who can control weather phenomena.

Maria Bonaria Fois, CEO of Mondo TV Studios, says: This is an important opportunity for MeteoHeroes, both to let children known more about an excellent video game based on their favourite TV series and to highlight the message of the show about caring for the planet. We are delighted to be working with Sony and Real Madrid at this important and timely event.”

 

Mondo TV’s smash hit MeteoHeroes heads to North America

Global family mega-hit maker Kenn Viselman (Teletubbies, Thomas the Tank Engine) has announced a partnership with Mondo TV Studios, part of Mondo TV Group, for an exclusive partnership in the United States and Canada for its award-winning world-wide phenomenon MeteoHeroes, which has already sold into 144 countries and 22 languages.

On April 22, 2022, the MeteoHeroes will make their broadcast debut on PBS with an Earth Day Special. Combined with a companion series, Real Superheroes Don’t Wear Capes, executive-produced by Kenn Viselman, MeteoHeroes is planned to premiere in late summer 2022 on PBS.

Based on a series of books, MeteoHeroes is among the most successful Cartoonito children’s series of all time in Italy, and is popular around the globe. The world premiere of the second season of MeteoHeroes (52 episodes x 13′) will air on Cartoonito in Italy in April 2022.

MeteoHeroes, which recently came in first place at the 30th annual Kids First! Film Festival, is about a group of six pint-sized superheroes, each of whom represents a different continent and a different natural element. Working in tandem to fight climate change disasters, our fearless heroes go to battle to save our planet, using their own unique superhuman abilities that can control weather phenomena.

With humour and respect for its audience, the series sends the important message to children that you don’t need superpowers to save the world. MeteoHeroes is the only children’s series dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature.

North American distribution and marketing for both the series and its first collaboration, videogame MeteoHeroes – Saving Planet Earth for Sony PlayStation, will be managed by Kenn Viselman’s itsy bitsy Entertainment Company (TibECo) in partnership with the show’s co-producers Mondo TV S.p.A and leading weather forecasting centre Meteo Operations Italia (MOPI). Viselman will also personally serve as showrunner and executive producer of the Americanised version of the series for a North American audience. This deal was brokered in 2021 by media executive Emilia Nuccio.

Maria Bonaria Fois, CEO of Mondo TV Studios, says: “Kenn Viselman has an unmatched reputation for finding, building and developing hit brands and shows in the North American market. His insights into production, distribution, marketing, and brand development will, we are sure, bring MeteoHeroes success in one of the biggest and most competitive kids’ markets in the world. And, of course, he loves the show! We’re delighted to be working with Kenn.”

“In over three decades of working in the world of children’s and family entertainment I have never seen a reaction to a kids’ series like I have with MeteoHeroes –  and I’ve seen some pretty huge reactions,” says Kenn Viselman. “The success of the series is its ability to help families deal with children’s increasing climate anxiety and give the audience hope while speaking to them in a fun and honest way. There is no issue more urgent or germane to children’s lives than climate change, and the message that a superhero lives in each of us with the capacity to change the world is one I am thrilled and honoured to shout from the rooftops.”

Mondo TV announces the arrival of MeteoHeroes on Amazon Prime in Italy

Mondo TV Group, one of the largest European producers and distributors of animated content, has announced that the popular environmentally focused children’s series MeteoHeroes, co-produced by Mondo TV and leading Italian weather forecasting centre MOPI-Meteo Expert, has been licensed to Amazon Prime Video in Italy.

MeteoHeroes is the only cartoon in the world dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature through the adventures of six superpowered kids who can control weather phenomena. Working alongside scientists and meteorologists at their futuristic HQ based in Gran Sasso Mountain National Park in Italy, the MeteoHeroes are trained to control their powers and fulfil their mission: to save the Earth.

The first 19 episodes were made available on Amazon Prime on 15 January. The remaining episodes will premiere in April and September 2022. The series will complement the exclusive terrestrial window on Cartoonito (channel 46 DTT), where MeteoHeroes is currently on air.

The first series has already been sold into over 140 countries and 20 languages and has been among the biggest hit shows on Cartoonito in Italy since its launch in 2020.

The agreement with Amazon reinforces the property’s digital presence. Amazon’s streaming service launched in Italy in 2016 and has enjoyed strong growth.

A collaboration in December with tech giant Huawei saw the show’s six planet-protecting superheroes became the stars of numerous wallpapers for mobiles and tablets. The wallpapers are downloadable via the Huawei Themes app all over the world, excluding China.

Matteo Corradi, CEO of Mondo TV, said: “With this major Amazon deal, added to numerous overseas sales and a number of licensing agreements, MeteoHeroes has underlined its international success both as a media phenomenon on multiple platforms and as a popular licensed property. We’re expecting even more success for this entertaining, original and highly relevant title throughout 2022.”

MeteoHeroes to air on major Latin American broadcasters on Earth Day this week

Mondo TV Iberoamerica has landed a major agreement with a sweep of broadcasters across Latin America to broadcast four specially selected episodes of the environmentally themed kids’ show MeteoHeroes on Earth Day this year.

Earth Day is an annual event celebrated across the globe on April 22nd to demonstrate support for environmental protection. Its message is echoed within the value proposition of MeteoHeroes, a show devised to help kids understand complex and current issues about climate, pollution, and protecting the planet.

MeteoHeroes is the only co-production from Mondo TB and the leading Italian weather forecasting centre, Meteo Operations Italia.

Latin America is one of Mondo TV Iberoamerica’s core business areas, a region where it has strong relationships with the main channels, broadcasters and platforms helping it in its aim of spreading the environmental messages central to Earth Day to millions of young viewers across the continent.

A number of broadcasters have already confirmed plans to air the episodes. More are expected to confirm their participation in the coming weeks. Among the confirmed public channels are Señal Colombia; TV Perú and its children’s channel IPe; SER TV (Panama); TVN Chile – via its children’s channel TV Educa Chile, Pakapaka (Argentina); and Canal Once (Mexico). All are broadcasting the shows on the week of the 22nd of April. Canal Once plans a second broadcast on the weekend of 1-2 May on the occasion of the Día del Niño (Children’s Day) in Mexico.

The four episodes will demonstrate the diversity of themes and regions covered by the series – including an episode set in Latin America – as well as underlining the show’s engaging blend of comedy, adventure and environmental themes.

Each MeteoHeroes episode focuses on issues related to ecology and respect for nature through the adventures of six super-powered kids who can control weather phenomena. Working alongside scientists and meteorologists at their futuristic HQ based in Gran Sasso Mountain National Park in Italy, the MeteoHeroes are trained to control their powers and fulfil their mission: to save the Earth.

The special showings will be promoted by both the channels involved and Mondo TV across a wide range of platforms and media.

Dimitri Papanikas, international sales and co-productions manager of Mondo TV Iberoamérica, said: “This is a crucial example of fostering a spirit of hope and global collaboration by supporting channels in their programming on a special day dedicated to the celebration of nature.

“We are thrilled to have such great partners joining us in spreading the positive message from the MeteoHeroes that, working together, we all have the power to save planet Earth.”

Luigi Latini, CEO of the show’s co-producer Italian weather forecasting centre Meteo Operations Italia (MOPI), added: “The 22nd of April is an extremely important day on the environmental calendar. We are delighted that we can make a small contribution to spreading the message about protecting our planet through a show that both educates and entertains.”

MeteoHeroes grows its international presence with RTVE broadcast deal

MeteoHeroes, the environmentally-themed animated children’s series, is growing its global broadcasting presence, having landed a new slot with the Spanish broadcaster, RTVE.

Under its new partnership with Mondo TV Group, RTVE will air series one of the animated show, the only children’s series to be co-produced by Mondo and the Italian weather forecasting centre, Meteo Operations Italia. RTVE will air the series across a number of its markets, starting with previews in the spring.

The contract covers not only Spain, but also Latin America on Clan Internacional – an international coverage that will play an important role in supporting the licensing and merchandising programme that is currently underway in those areas.

The timing of the agreement will allow Mondo to repeat the successful consumer product strategy adopted in the Italian market in 2020. With Panini Spain already on board for a wide range of products – including sticker lines, sticker albums, magazines and flowpacks – Mondo TV will soon be expanding its licensing programme into many other categories.

A key partner in this expansion will be the toy distributor, which will be announced soon. The arrival of the first MeteoHeroes toys in the market is scheduled for autumn 2021. Play Around, the master toy licensee, has developed a toy line that includes 3D figures, role play items and a playset. The toy line will help kids to identify with the superhero stars in their fight against climate change and pollution.

The first series of MeteoHeroes has already been sold or confirmed into over 120 countries and was among the biggest hit shows on Cartoonito in Italy last autumn.

It is recognised as the only cartoon in the world dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature through the adventures of six super-powered kids who can control weather phenomena. Working alongside scientists and meteorologists at their futuristic HQ based in Gran Sasso Mountain National Park in Italy, the MeteoHeroes are trained to control their powers and fulfil their mission: to save the Earth.

Matteo Corradi, CEO of Mondo TV, said: “In a very short time MeteoHeroes has established itself as one of the leading series in our portfolio; in fact a second series is already being planned.

“This agreement with RTVE, a major partner in Spanish-speaking markets worldwide, is a very important development, not only bringing the show to millions of potential viewers in a large number of new markets but also boosting the reach of the ongoing licensing and merchandising campaign.”

Mondo’s TV MeteoHeroes arrives in Italy with Cartoonito premiere

Mondo TV’s original children’s animated series MeteoHeroes is coming to Italy, having secured its worldwide premiere on Cartoonito. The launch will be accompanied by a marketing campaign and a growing licensee list.

The show – in which six kids use their superpowers to protect the planet from extreme weather events and pollution – will premiere with a special four-episode sneak preview in April on the free-to-air channel Cartoonito, a leading DTTV and satellite channel for pre-schoolers operated by Boing SpA.

The premiere date of April 22nd was  chosen to coincide with the 50th anniversary of Earth Day. Four episodes will be premiered at evening prime time (beginning between 7.30pm and 8pm) during the Earth Day anniversary celebration.

Viewers will be also able to hear the MeteoHeroes theme song for the first time, a catchy number performed by Francesco Facchinetti, former italian DJ, producer, singer, musician, TV presenter, radio host, actor and businessman.

The premiere will be accompanied by a major media campaign during which the stars of MeteoHeroes will play their roles as ambassadors in the fight to protect our planet.

The series will then officially launch in June when the four opening episodes will again appear, followed by 14 new episodes, further building brand momentum ahead of the launch of new episodes in October, when previous episodes will begin a second run.

MeteoHeroes, a Mondo TV co-production with Meteo Expert Center, a leading Italian weather forecasting group with a strong international reputation, addresses issues such as climate change, ecology and respect for nature through the adventures of six super-powered children. I

MeteoHeroes has already attracted a number of major licensees. The values of sustainability and respect for the environment will be reflected in the show’s licensing programme.

Already in Europe, Giunti has been tapped to produce books and activity books, while Playpress plans a magic book and colouring and activity books for the newsstand channel.

Mondadori is on board for a monthly magazine – with MeteoHeroes-inspired gadgets, Eu.Promotions will be handling the loyalty promotion category, and Ravensburger will be producing puzzles and memory games.

Among other categories, home video will be handled by Koch Media and Kimbe will organise shopping mall events as the licensee of costume characters for meet-and-greet activities. Many other negotiations are ongoing or completed, including a range of Easter eggs for 2021.

The consumer products programme will launch at retail soon: the first licensed products will be on shelves by October 2020.

Supporting the brand’s marketing activities, Mondadori and Mediamond have joined to devise Globo WePlanet, an open-air, interactive exhibition of contemporary art and design, focusing on sustainable development with the aim of raising awareness among people and businesses.

The six MeteoHeroes will even feature in a dedicated human-sized globe installed in downtown Milan from June to September, accompanied by an augmented reality element. Attendees will be able to point their smartphone at the globe and be taken to a page that offers information on the project and the artist who made it.

Matteo Corradi, Mondo TV CEO, said: “The arrival of MeteoHeroes on Cartoonito is a major statement about the quality, originality and potential of this new series. We think the time is right for a show that addresses important issues in an engaging, exciting way that boys and girls everywhere will love – and this is it. There really isn’t anything like MeteoHeroes on TV anywhere.”

Luigi Latini, CEO, Meteo Expert Center – IconaMeteo, creator and executive producer of MeteoHeroes, added: “MeteoHeroes perfectly balances action, humour and superb design with some genuinely fascinating insights into the weather, how it works, and how our actions can affect it.

“It’s great entertainment that has something really important to say about climate change and about the global issue of pollution and we’re very proud to have helped to bring it to the screen. I am sure that children everywhere will love it – and so will parents.”