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Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

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“We love Elmer’s potential for licensing in the US and Canada,” says sub-agent Spotlight Licensing

Metrostar Media has appointed Spotlight Licensing and Brand Management as the US and Canadian sub-agent for the popular children’s book property, Elmer the Patchwork Elephant. Spotlight Licensing will be presenting Elmer at this year’s Licensing Expo, taking place in Las Vegas this June. The firm has been charged with building …

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Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

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