Tag Archives: metrostar

Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

Read More »

Elmer the Patchwork Elephant lands successful first baby wear range at Matalan

Elmer the Patchwork Elephant‘s Licensing Agent, Metrostar and licensee, Paul Dennicci have delivered a new first for Elmer with the launch of his latest baby wear range at Matalan. The range comprises a bodysuit, vest set, dress and bib each featuring on-trend monotone graphics alongside Elmer’s signature colourful patchwork. Working …

Read More »

Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

Read More »

Weidenfeld & Nicolson to publish The Wisdom of Call the Midwife

Weidenfeld & Nicolson is to publish a collection of narrations and life-affirming quotes from the hit TV drama, Call the Midwife, in a new compendium titled The Wisdom of Call the Midwife. The collection will be taken from the original scripts by Heidi Thomas and will offer up lessons on …

Read More »

“We love Elmer’s potential for licensing in the US and Canada,” says sub-agent Spotlight Licensing

Metrostar Media has appointed Spotlight Licensing and Brand Management as the US and Canadian sub-agent for the popular children’s book property, Elmer the Patchwork Elephant. Spotlight Licensing will be presenting Elmer at this year’s Licensing Expo, taking place in Las Vegas this June. The firm has been charged with building …

Read More »

Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

Read More »