Tag Archives: mga entertainment

MGA Entertainment teams with PUMA for LOL Surprise sneaker line

MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores …

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MGA Entertainment named worldwide licensing agent for Moonbug’s Little Baby Bum

Moonbug has appointed MGA Entertainment its worldwide licensing agent for the global pre-school sensation, Little Baby Bum. Under the new partnership, MGAE will develop a consumer products programme for the brand to accelerate its availability and accessibility across the globe. The move follows on from the success of the Little …

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MGA Entertainment partners with Uniqlo for exclusive LOL Surprise fashion line

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April. The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages …

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Egmont Publishing teams with MGA to launch Poopsie Slime Surprise magazine

Egmont Publishing has partnered with MGA Entertainment to launch a new children’s magazine, Poopsie Slime Surprise. Developed by MGA, the current number two toy company in the UK, Poopsie Slime Surprise products combine the surprise unboxing toy trend with pop culture and parody references. The magazine will target readers aged …

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MGA Entertainment names new GM of sales and licensing

MGA Entertainment has appointed a new general manager of international sales and licensing, welcoming its former executive Sandrine de Raspide back into the fold. This is the latest move from MGA as it looks to bolster its international presence. De Raspide previously worked for MGA from 2002 to 2007 as …

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How are toy firms building franchises out of collectables?

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

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