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Tag Archives: mga entertainment

How are toy firms building franchises out of collectables?

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

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Kennedy Publishing inks Num Noms magazine

‘The high quality editorial and design, combined with strong support at retail, puts us in an excellent position to launch a successful magazine based on these sweet-smelling collectables,’ says Kennedy Publishing’s Sophie Rowlands.

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