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Tag Archives: mga entertainment

Egmont Publishing teams with MGA to launch Poopsie Slime Surprise magazine

Egmont Publishing has partnered with MGA Entertainment to launch a new children’s magazine, Poopsie Slime Surprise. Developed by MGA, the current number two toy company in the UK, Poopsie Slime Surprise products combine the surprise unboxing toy trend with pop culture and parody references. The magazine will target readers aged …

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MGA Entertainment names new GM of sales and licensing

MGA Entertainment has appointed a new general manager of international sales and licensing, welcoming its former executive Sandrine de Raspide back into the fold. This is the latest move from MGA as it looks to bolster its international presence. De Raspide previously worked for MGA from 2002 to 2007 as …

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How are toy firms building franchises out of collectables?

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

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Kennedy Publishing inks Num Noms magazine

‘The high quality editorial and design, combined with strong support at retail, puts us in an excellent position to launch a successful magazine based on these sweet-smelling collectables,’ says Kennedy Publishing’s Sophie Rowlands.

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