Tag Archives: mga entertainment

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario …

MGA Entertainment has made its latest fashion move through a partnership with the licensed apparel specialist, Poetic Brands to launch a clothing range based on the Na! Na! Na! Surprise doll range. The specialist apparel licensee is working on a range of children’s apparel, outerwear and swimwear, nightwear and essentials …

MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores …

Moonbug has appointed MGA Entertainment its worldwide licensing agent for the global pre-school sensation, Little Baby Bum. Under the new partnership, MGAE will develop a consumer products programme for the brand to accelerate its availability and accessibility across the globe. The move follows on from the success of the Little …

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April. The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages …

Egmont Publishing has partnered with MGA Entertainment to launch a new children’s magazine, Poopsie Slime Surprise. Developed by MGA, the current number two toy company in the UK, Poopsie Slime Surprise products combine the surprise unboxing toy trend with pop culture and parody references. The magazine will target readers aged …

MGA Entertainment has appointed a new general manager of international sales and licensing, welcoming its former executive Sandrine de Raspide back into the fold. This is the latest move from MGA as it looks to bolster its international presence. De Raspide previously worked for MGA from 2002 to 2007 as …

Bringing a wealth of experience with her, Fletcher joins as MGA continues to go from strength to strength, having secured a number of Toy Awards wins and number one collectables status in numerous markets.

The partnership will see the introduction of a new dedicated area throughout the festival’s four day run this July 26 to 29 with influencer meet and greets, character dress-up, talks, tutorials and exclusive product reveals.