Tag Archives: mga

MGA Entertainment joins forces with Dentsu Inc. for Pui Pui Molcar toy line

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MGA Entertainment, the fastest growing and biggest privately held toy company in the US, has announced a long-term agreement with Dentsu Inc. for the master consumer products licensing rights to Pui Pui Molcar, a Japanese stop-motion short anime series produced by director Tomoki Misato.

MGA will develop a robust line of Molcar toys that will launch in summer 2022 and are expected to be the next big merchandise trend for the year and beyond. The latest new Japanese IP to release this year, Molcar is a popular anime series that currently airs on YouTube, TV Tokyo and Netflix and has been viewed over 36 million times. Popular in Japan, Europe and North America, the addictive episodes detail the adventures of guinea pig characters who have been transformed into vehicles powered by human drivers and are filled with humour and emotion. Pui Pui Molcar is a global sensation already and the new line of toys will continue to captivate kids and millennial adults worldwide with fantastical elements perfect for immersive play or collecting.

Isaac Larian, CEO and Founder of MGA says: “MGA Entertainment is proud to partner with Dentsu, Inc. and bring innovation, digital dominance, world class performance, and distribution to this collaboration. Every property MGA has launched has been an uber success – and Molcar will be too.

“In addition to its core Molcar toy line, MGA will develop a robust and unique licensing programme featuring best-in-class industry leaders across home, apparel and accessories, electronics, and gaming. Both the Molcar toy and licensed products are slated to be sold at all major retailers in summer 2022.”

The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, Na! Na! Na! Surprise, Baby Born Surprise and Zapf Creation. Visit www.mgae.com for more information.

Toy brand LOL Surprise to innovate family entertainment with Live Hologram Tour of the US

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A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand.

LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag in the first family spectacular with original music, dancers, a DJ, and never before seen live holograms. The first leg of the US-wide, 44-city tour will kick off on September 30th in California.

The tour will travel coast to coast, hitting Chicago, Atlanta, Detroit, Las Angeles and more.

L.O.L. Surprise! is a toy brand that has fast become known for its innovation and mission to engage audiences in play and family experiences. The new tour will now use ‘groundbreaking hologram technology’ to bring the popular characters to life through singing, dancing and interaction with live audiences.

CEO of MGA Isaac Larian, said: “We love all of our L.O.L. Surprise! fans and this experience will surprise and amaze fans from ages three to 99. A must see, can’t miss moment. A Superbowl meets the Grammys event for kids and families of all ages.”

Jonathan Shank, LOL Surprise Live tour producer at Terrapin Station, said: “We are excited to be the first family touring show to use this groundbreaking live hologram technology. Fans attending the show are going to dance, sing and experience a show in a way they never have before.”

The live concert will feature songs from the forthcoming L.O.L. Surprise! album (Magic Star/Sony), including the first release “I’m a Queen,” along with classic hits like “Calling All B.B.’s” and “Remix.”.

A toy and children’s entertainment industry phenomenon, L.O.L. Surprise! became a hit since launching in 2016. With over 15 billion YouTube views, L.O.L. Surprise!  is one of the best-loved brands in the world with celebrity fans including Kim Kardashian, Cardi B, Ciara and many others.