The hit outdoor and wheeled toys brand, Micro Scooters has partnered with Team GB to launch an officially licensed range of Team GB Micro Scooters, now live on the Micro Scooters website.
Developed under a partnership brokered by the UK licensing agency for Team GB, The Point. 1888, the new range of Micro Scooters includes three variations: The Classic Team GB Micro Scooter, The Sprite Classic Team GB Micro Scooter, and the children’s Mini Micro Team GB Deluxe Scooter.
Prices on the new line range from £79.95 to £159.95. The partnership with Team GB marks the first licensed deal secured by Micro Scooters
In an announcing made via The Point. 1888 online platform, head of product and brand, Janine Richmond, said: “For me, this was a dream partnership with such paralleled values. I’m genuinely a massive fan of Micro Scooters – they are perfectionists with the quality of product and branding, which I’ve experienced first-hand having now bought most of their range for my children.”
The new range lands just months away from the much-anticipated Tokyo Olympics 2020 that, having been postponed owning to the pandemic, will take place this July under the same branding. It is expected that a massive 94 per cent of the UK population will be following the games this July and August.
“We know fans want to feel more connected to the brands they love,” continued Richmond. “The Olympics inspires us to become more active and get outside, so this is a great way of getting closer to the action through product.
“It’s so exciting to see the concepts coming through – the product range has surpassed all expectations. The Micro Scooters team are fuelled with amazing ideas of how to get interaction with their product whether on the track; through school programmes or fanZones; they are hugely committed to making this a success and are a joy to work with ….watch this space.”
