“Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further."
“Both Miffy and Garfield are hugely popular and our existing lines are flying off the shelves, so we are delighted to extend our involvement,” said Elliot Matthews of Poetic Brands.
The popular brand, managed by Big Tent Entertainment and owned by Mercis Media features the bunny character, first created in 1955 by Dick Bruna.
Mercis has also commissioned a third series of the CGI show for current audiences.
The collection will be based on the character's 60 year history as well as its new animated TV series, Miffy's Adventures Big and Small.
A selection of luxury 100 per cent cashmere sweaters will hit stores around the world this July.
Dartington Trading will receive £500 worth of Miffy products and books, a Miffy party and a visit from the famous character itself.
Indie retailers who create a Miffy-themed display can be in the chance to win a Miffy party and £500 worth of products.
E-commerce website allows fans across the globe to buy a wide range of products.
"We hope a new generation of British children will come to love Miffy.”
Agent seals deal with Mercis for representation of its brands including Miffy.
The money will go to special care baby charity, Bliss.
Licensing industry organises four day 310 mile Miffy charity cycle challenge.
Special bake off is part of character's 60th birthday celebrations.