Tag Archives: miffy

iChild is an online e-portal providing free curriculum-themed resources and activities for 82 per cent of day nurseries, 72 per cent of pre-schools and 63 per cent of childminders across the UK.

Donations to the Centraal Museum in Utrecht have been made by Mercis BV, the outfit established to look after all business affairs of Dick Bruna, the creator of Miffy, and the BankGiro Lottery.

The popular rabbit will be showcasing its versatility in the licensing space at the NY Now show held at New York’s Javits Center from August 12 to 15.

Centa IP, the brand’s licensing agent for the region has lined up a string of local partners as it continues to eye new moves and partnerships to strengthen the brand down under.

As brand owner Mercis heads to Las Vegas’ Licensing Expo next week, we sit down with Mark Teunissen, senior project manager for Miffy to explore the universal appeal of this iconic brand.

“Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further."

“Both Miffy and Garfield are hugely popular and our existing lines are flying off the shelves, so we are delighted to extend our involvement,” said Elliot Matthews of Poetic Brands.

The popular brand, managed by Big Tent Entertainment and owned by Mercis Media features the bunny character, first created in 1955 by Dick Bruna.

Proceeds from the sale of Miffy-inspired t-shirts and dresses for Miffy plush toys will be donated to Oxfam Italia.

Launching today, the app will allow youngsters play along with their favourite bunny in everyday fun activities