Tag Archives: Mighty Express

Spin Master seals content licensing deals for its preschool series Mighty Express

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Spin Master has announced content licensing deals for its CG animated preschool series Mighty Express. Continuing to expand the franchise’s global footprint, Mighty Express is laying new tracks with broadcast networks POP UK (United Kingdom), SUPER RTL (Germany), TVP (Poland) and Tele-Quebec (Canada).

Featuring action-packed missions starring cool trains and their kid best friends, the Mighty Express series aims to take a contemporary approach to the timeless genre of trains. The licensing deal includes 60 11-minute episodes in addition to 26 3-minute shorts for over 700 minutes of Mighty content.

“From promoting teamwork and friendship to celebrating accomplishments, Mighty Express appeals to a global audience through engaging characters and exciting storylines,” says Jennifer Dodge, Spin Master’s President of Entertainment. “At Spin Master Entertainment, we are committed to developing evergreen global properties that capture the hearts and minds of children around the world and broadcast partners like these help deliver our stories to preschoolers globally.”

The Mighty Express franchise is part of the company’s commitment to a multiplatform content strategy boasting discoverability for both kids and their parents. The franchise ecosystem includes a YouTube destination that has amassed over 165 million views amounting to 4.5 million watch time hours and counting.

Full steam ahead for Spin Master’s Mighty Express as Penguin Young Readers is named global publishing partner

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The global children’s entertainment company, Spin Master has secured a global publishing deal for its Mighty Express IP with Penguin Young Readers, a division of Penguin Random House.

Under the new deal, the publisher will have the global rights to roll out 8x8s, board books, shaped board books, picture books, novelty books, leveled readers, holiday books, and exclusive rights to sticker, activity, colouring and novelty books, all based on the animated pre-school series.

Spin Master Entertainment launched mighty Express – an original animated pre-school series – on Netflix in September 2020. The series appeals to both pre-schoolers and their parents through inclusive and diverse characters combined with stories that promote hard work and celebrate accomplishments.

Built within a franchise ecosystem that includes the streaming series, a YouTube content destination, a Mighty Express mobile app and a toy line slated to launch fall 2021, Penguin Random House will aim to ‘further enrich the franchise sharing the quirky characters and their exciting adventures with pre-schoolers in new formats.’

“Mighty Express is an exciting franchise, with content developed through the lens of play which reaches preschoolers and their families through a multi-platform approach,” said Juli Boylan, Spin Master’s VP of franchise development and outbound licensing.

“We are thrilled to be working with Penguin Young Readers, who are experts at sharing stories that will continue to build deeper engagement and brand love for Mighty Express.”

Daniel Moreton, vice president and associate publisher, Penguin Workshop, added: “When we first stepped into the wonderfully engaging and adventurous world of Tracksville, we knew immediately that we wanted to get onboard. The Mighty Express themes of partnership, unity, and connection, are universal, and something we all need right now.

“Penguin Young Readers Licenses is thrilled to be partnering with Spin Master once again. Their collaborative creative energy and brand building strategies, aimed at reaching kids everywhere they are, make the journey just as exciting as the destination.”

Mighty Express marks Spin Master Entertainment’s first series launching straight to a streaming platform and is part of the Company’s commitment to a multiplatform content strategy. The Mighty Express franchise is wholly-owned by Spin Master and the Company retains the rights to distribution of the series including licensing of consumer products.

The Penguin Young Readers line of books and activities are expected to launch in autumn 2021.

Spin Master Entertainment’s new animated series Mighty Express lands Netflix deal

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Spin Master Entertainment’s new CG-animated series Mighty Express has been picked up by Netflix to debut globally (excluding Canada) in September this year.

The 52 x 11-minute series is executive produced by Spin Master Entertainment’s EVP Jennifer Dodge and co-CEO Ronnen Harary, alongside the Canadian outfit, Atomic Cartoons, providing animation services.

Owned by Spin Master, Mighty Express is a series that follows the adventures of a group of kids who run a train station and work together with the Mighty Express train. The Netflix deal marks the first time Spin Master has launched a series straight to a streaming platform.

Spin Master will also launch a toy line and a consumer products licensing programme in 2021.

The new series joins Spin Master’s existing line-up of pre-school animated shows, which includes the hit Nick Jr series, PAW Patrol.

“Spin Master Entertainment has deep experience developing compelling stories and endearing characters for preschool audiences worldwide,” Dodge said. “We have the unique ability to take classic, beloved themes for kids, add innovation, combined with amazing storytelling and high-end animation to deliver fresh, new content.”