Tag Archives: mindfulness

Sesame Street enters the mindfulness market with Headspace podcast and Penguin Random House books

Headspace, a global leader in meditation and mindfulness, and Sesame Workshop, have launched a new podcast project that uses meditation and mindfulness techniques to help children relax during their bedtime routines. The first episode will launch on June 13, 2021 with 11 subsequent episodes launching every Sunday through August 29. …

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Oddbods focuses on children’s mindfulness in new series Oddbods: Busy Bodies

One Animation is launching a new iteration of its animated series Oddbods, placing a new focus on helping kids relieve stress, move their bodies, and engage in imaginative play. Called Oddbods: Busy Bodies, the show will place emphasis on mindfulness in children with each episode in the series hosted by …

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LEGO launches wellness soundscape using the satisfying sounds of 10,000 bricks

The LEGO Group is treading (softly) new ground for toys in the mindfulness space with the launch of a new LEGO White Noise playlist, designed to help listeners find a moment of relaxation – by listening the noises made by LEGO bricks. But there’s no soundtracks of fully-grown adults yelping …

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Motorhead and Judas Priest slow it down for Rock N’ Roll Colouring books

Taking a break from the sex, drugs, and rock ‘n’ roll, Motorhead and Judas Priest are slowing things down a little, as the iconic rock bands move into the serenity of the adult colouring book trend. In a new deal brokered by Global Merchandising Services, the two groups have partnered …

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Children’s mindfulness brand Max Mindpower positions for growth across licensing

Max Mindpower, a children’s brand that comprises a range of plush toys, a book series, and a new app all with the focus on promoting and encouraging mindfulness among kids, is pushing ahead with licensing efforts thanks to investment from CHF Media and licensing guidance from industry expert Valerie Fry. …

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