Mojang Studio’s hit video game franchise, Minecraft is ‘hitting new heights’ across the Australian and New Zealand markets through a raft of locally developed merchandise partnerships and major retail initiatives across the territory. The programme has been developed by Microsoft, owners of Mojan Studio and the Minecraft video gaming brand, …
Read More »Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report
The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys …
Read More »Mojang names Merchantwise Licensing its Minecraft licensing agent in Australia and New Zealand
Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the video game brand, Minecraft. The move will mark the first time Mojang and Microsoft have appointed a local licensing agent for representation in the region. The partnership arrives ahead of two new Minecraft game launches …
Read More »Mojang and Warner Bros. date live-action Minecraft movie…three years from now
Mojang and Warner Bros. have finally dated the release of the long-awaited Minecraft movie, tantalising fans with a three-year wait until the live-action feature makes its appearance. Mojang announced that the film will premiere on March 4th 2022, having been in the works since 2014. According to a post from …
Read More »Minecraft celebrates Stranger Things 2 with new skins pack
The Stranger Things Skins Pack has launched across Xbox, PlayStation, Switch and PC, coinciding with the release of the second season of the hit Stranger Things series on Netflix.
Read More »Minecraft: Official Magazine launches in the UK
Egmont Publishing is bringing the new title to the UK market, with the first issue hitting shelves on August 2nd.
Read More »Xbox and Minecraft team with Real Madrid for kids’ coding campaign
‘Empowering youth through passion for sport is an important aspect of our partnership with the Real Madrid Foundation.’
Read More »Disguise teams with Mojang and Microsoft to launch exclusive Minecraft costumes
Disguise Inc. has secured a worldwide licensing agreement with the firms to create children’s Halloween costumes based on the video game
Read More »Laurel, Hardy and an aubergine sex toy: This week’s news in review
We take a look back at some of the most attention grabbing articles by rounding up Licensing.biz’s most read stories this week.
Read More »Jazwares boosts Minecraft line with new figures
The toy firm has bolstered its toy offering inspired by the video game, which includes new figures and accessory packs.
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