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Hasbro partners with Primark to launch a very niche Monopoly edition this year

Amid a flurry of recent releases under its iconic board gaming brand, Hasbro has introduced some pretty quirky new takes on the Monopoly board game, including a lightning fast version, a prolonged ‘longest ever version’, and the ultra-niche Primark-themed version. Let’s start with the most bizarre. Because it will take …

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Hasbro will build a live immersive experience around Monopoly with Selladoor Worldwide

Hasbro has embarked on a new partnership with the international theatre producer Selladoor Worldwide to develop a new, immersive experience around its iconic Monopoly brand. Due to open at a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Hasbro brands Transformers, My Little Pony and Magic: The Gathering join Difuzed stable

The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe. Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This …

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