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Tag Archives: monopoly

Hasbro extends representation deal with WildBrain CPLG to cover CEE and Turkey

Hasbro has extended its agreement with the sport, lifestyle, and entertainment licensing agency, WildBrain CPLG to cover both CEE and Turkey. The move is an extension of the deal it had with the firm, naming it the Hasbro sub-representative in the Nordics and Benelux regions as of January 1st this …

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Experiential production outfit Gamepath will mark UK launch with immersive Monopoly deal

Gamepath, a new company dedicated to developing and staging experiential and live gameplay productions in partnership with leading global entertainment brands has launched into the UK. The new outfit will make its UK debut with the launch of an immersive Monopoly experience in collaboration with Hasbro. Further details of inaugural …

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Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report

The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys …

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Monopoly is celebrating its 85th anniversary with extensive new consumer products programme

Monopoly is celebrating its 85th anniversary this year with a robust consumer products programme that will include a Swarovski crystal adorned game board, apparel and shoes, limited edition art, winter sports gear, and collectable toys. The programme will see Hasbro build on the family game brand’s global popularity that has …

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Hasbro partners with Primark to launch a very niche Monopoly edition this year

Amid a flurry of recent releases under its iconic board gaming brand, Hasbro has introduced some pretty quirky new takes on the Monopoly board game, including a lightning fast version, a prolonged ‘longest ever version’, and the ultra-niche Primark-themed version. Let’s start with the most bizarre. Because it will take …

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Hasbro will build a live immersive experience around Monopoly with Selladoor Worldwide

Hasbro has embarked on a new partnership with the international theatre producer Selladoor Worldwide to develop a new, immersive experience around its iconic Monopoly brand. Due to open at a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Hasbro brands Transformers, My Little Pony and Magic: The Gathering join Difuzed stable

The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe. Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This …

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