FuturumKids and Monster Entertainment bring Paddles to Australia

Animation and media company FuturumKids, whose new CGI show for four-to-seven-year-olds, Paddles, has launched in a number of markets, has announced its arrival in its first major market outside Europe with a deal to show Paddles on the Stan streaming service in Australia.

Stan is a video-on-demand subscription service that provides its customers with access to a wide range of movies, television programmes, sports and other audio-visual content. This includes original productions and high-quality acquisitions, notably in children’s programming, where Stan has been building a strong portfolio of quality kids’ content.

With its wide availability on multiple devices, Stan has the fastest subscription growth rate of any streaming service in Australia. The show will launch on the Australian network in the autumn, boosting the fast-growing presence of the lovable polar bear in multiple markets.

The deal was brokered by brand management company Monster Entertainment, which last year signed a global distribution deal for Paddles. Monster Entertainment will focus on bringing Paddles to new territories around the world except Korea, which will be managed by local company Neon.

Paddles, a 52 x 11 series, tells the story of a polar bear cub who accidentally finds himself in Ireland – and is brought up by a pack of Irish wolfhounds.

This deal is the latest stage in the broadcast and merchandising development of Paddles, whose makers include members of the team behind the seven-time Emmy-award-winning children’s series Jakers! FuturumKids also contains senior figures from HIT Entertainment and its global franchises Bob the Builder, Barney and Thomas and Friends.

Paddles has already been sold to Cartoonito UK and launched on Ireland’s RTE with more major broadcast deals imminent. The Futurum team will be building on this success at MIPTV, where it expects to see strong interest in the show, which is also making inroads into the licensing arena.

As well as distribution deals with Monster and Neon, an e-commerce venture for plush is in the works, with a merchandising strategy already in place. This is led by Niall Watters, formerly Head of Brand Partnerships at ChannelSight, a leading e-commerce intelligence and performance optimisation platform. He is now Head of Commercial at Futurum Group and building a merchandising strategy that will start by bringing specially developed Paddles plush and other items to market at the same time as the show launches in a number of countries.

The first range of Paddles licensing and merchandising products is already on the way and a number of other deals are to be announced in the runup to MIPTV.

Brendan Kelly, Head of Sales at FuturumKids, says: “There’s always a very strong demand for preschool entertainment but it takes something special to attract the attention of a streaming service like Stan, which is focusing on building a portfolio of quality kids’ shows. We believe Paddles perfectly fits this aim and are thrilled that Monster Entertainment has brokered this deal with a leading name in Australia’s VoD market.”

FuturumKids announces 10 new ‘Paddles’ offerings, including plush and apparel, will hit stores in time for Christmas

Following the successful launch on Cartoonito UK and RTE of state-of-the-art animation series Paddles, its creator, FuturumKids, is looking forward to a busy Christmas for its e-commerce range of Paddles merchandise.

Paddles fans can look forward to ten SKUs including plush and apparel. Manufactured in Shanghai and distributed via fulfilment houses in Northampton, London and Dublin, these will be available through the FuturumKids e-commerce portal well in time for the Christmas market.

Further broadcast expansion is expected over the coming months, with brand management company Monster Entertainment – which is handling global television sales for Paddles in all territories except Korea – expected to announce further territory deals in the coming weeks.

Paddles tells the story of a polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland – and brought up by a pack of Irish wolfhounds. Through the adventures, mistakes and discoveries of its funny and huggable star, and his friends Bracken, Bridie and Fagan, the series shows its young audience that being different is something to be celebrated and enjoyed.

This is the latest stage in the broadcast and merchandising development of Paddles, whose makers include members of the team behind the seven-time Emmy-award-winning children’s series Jakers!

Both Futurum and Monster Entertainment will be sending a strong team to entertainment industry exhibition MIPCOM, with the aim of building more broadcast alliances. Apart from expansion for Paddles, new FuturumKids projects including Ling Ling, the story of a wide-eyed panda newly arrived from Shanghai at Tavistock’s International School for Animals, London’s premier and most eccentric – preschool. Ling Ling is already in production.

“We’ve been delighted by the response to Paddles in both the UK and Ireland,” says Brendan Kelly, Head of Sales at FuturumKids. “The wonderful characters, witty stories and stunning animation have clearly charmed a large number of four-to-seven-year-old viewers – and their parents. As the show’s reach continues to expand to new territories and new viewers, now is undoubtedly the right time to address growing demand for Paddle merchandise – and we’re ready.”

FuturumKids recently announced the establishment of a global HQ for its growing list of productions. The company is now based in Las Palmas, Gran Canaria, where its new HQ will house both the company’s main offices and a full animation studio.

ITV picks up latest seasons of The Day Henry Met as the pre-school series grows global licensing programme

ITV has acquired the exclusive free-to-air rights in the UK for seasons three and four of the hit children’s series, The Day Henry Met, with the series scheduled to launch on its pre-school block, LittleBe this summer.

ITV has now joined a roster of international broadcasters to pick up the Wigglywoos series that includes RAI in Italy and TFO in Canada each picking up season four. Seasons one to three of the show have been renewed by Kids Stream in the USA and by Azoomee across multiple territories.

Additionally, the kids’ streaming platform, Noggin, recently acquired the series, meaning it now airs in 192 countries across the globe.

The series airs on a range of free TV channels including in the UK and Ireland, RAI in Italy, ABC in Australia, TVO and Knowledge in Canada, YLE in Finland, SVT in Sweden ERR in Estonia, TVP in Poland, and RUV in Iceland.

Meanwhile, two new publishers, Harper Collins in Poland and Agyra in Greece have signed up to publish a range of books based upon the series, Di Costa in Italy have created Henry Easter eggs with a gift inside and there will be a Henry promotion through kiosks in Italy organised by Teaser Lab.

LMI has taken on the Licensing and Merchandising rights in the UK and 28 airlines are featuring the series in their inflight entertainment.

FuturumKids signs Monster Entertainment as global distribution partner for CGI show Paddles

The animation and media company, FuturumKids, has signed the brand management company, Monster Entertainment, as its global distribution partner for the new CGI children’s show, Paddles.

Under the partnership, Monster Entertainment will focus on bringing Paddles – a show aimed at the four to seven year old audience – to all territories with the exception of Korea which will be managed by the local company, Neon.

Paddles tells the story of a polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland, and brought up by a pack of Irish wolfhounds. Through the adventures, mistakes and discoveries of the series’ star, and his friends Bracken, Bridie and Fagan, Paddles shows its young audience that being different is something to be celebrated and enjoyed.

This appointment is the latest stage in the broadcast and merchandising development of Paddles, whose makers include members of the team behind the seven-time Emmy-award-winning children’s series Jakers! Paddles has already been sold to Cartoonito UK with more major broadcast deals imminent.

As well as distribution deals with Monster and Neon, an e-commerce venture for plush is in the works.

Brendan Kelly, head of sales at FuturumKids, said: “With its strong reputation, diverse range and especially its highly successful focus on children’s animation, Monster Entertainment is the ideal partner to develop our strategy for bringing Paddles to the wide broadcast and merchandising audience it deserves. We are looking forward enormously to working with the Monster Entertainment team.”

FuturumKids signs Monster Entertainment as global distribution partner for CGI show Paddles

The animation and media company, FuturumKids, has signed the brand management company, Monster Entertainment, as its global distribution partner for the new CGI children’s show, Paddles.

Under the partnership, Monster Entertainment will focus on bringing Paddles – a show aimed at the four to seven year old audience – to all territories with the exception of Korea which will be managed by the local company, Neon.

Paddles tells the story of a polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland, and brought up by a pack of Irish wolfhounds. Through the adventures, mistakes and discoveries of the series’ star, and his friends Bracken, Bridie and Fagan, Paddles shows its young audience that being different is something to be celebrated and enjoyed.

This appointment is the latest stage in the broadcast and merchandising development of Paddles, whose makers include members of the team behind the seven-time Emmy-award-winning children’s series Jakers! Paddles has already been sold to Cartoonito UK with more major broadcast deals imminent.

As well as distribution deals with Monster and Neon, an e-commerce venture for plush is in the works.

Brendan Kelly, head of sales at FuturumKids, said: “With its strong reputation, diverse range and especially its highly successful focus on children’s animation, Monster Entertainment is the ideal partner to develop our strategy for bringing Paddles to the wide broadcast and merchandising audience it deserves. We are looking forward enormously to working with the Monster Entertainment team.”