Ahead of MIPTV 2017, the firm has appointed ProjectFirst and Little Dot Studios in Russia and France to manage AVOD platforms and grow the online and YouTube presence of its hit portfolio of kids’ properties.
Other brands on show at next week's BLE include Hot Wheels, Fireman Sam and Monster High.
Monster High Minis Mania will boast a series of levels, themes and the official voices of the Monster High animated series including Frankie Stein and Draculaura.
With a shared vision for a positive future for kids entering their tweens, the pair have teamed to inspire empowerment among youngsters.
All of the new content is scheduled to debut on each brand’s respective YouTube channel throughout 2015.
New launch is an extension of a partnership that has already seen the firm release apparel featuring Mattel’s popular brands Barbie and Monster High.
Turner Broadcasting System reveals that the popular children’s networks will air more than 800 minutes of new Mattel content in a variety of formats, including movies, features and webisodes.
Firm awarded Overall Publishing Product of the Year 2014.
The new digital themed Monster High music video was teased for 24 hours on the site yesterday.
Guests were given a Monster High branded double decker bus for an interactive tour of London.
Collaboration aims to engage new and existing fans of the doll brand.
Mattel has teamed with Rubie's, Markwins and Amscan for Halloween ranges based on popular property.
Barbie apparel partners include the likes of Wildfox, Uniqlo, Forever 21, Primark, Top Shop and ASOS.
The deal will see Stagecoach take on the Monster High Challenge, recreating the We Are Monster High anthem in classes.
Product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves, as well as sunglasses, belts and more.
The firm's senior licensing manager says Mattel wants to make Monster High 'must have' licence for older girls.
Girls offered two different adventures on one disc.
Skultimate Roller Maze arrives on Nintendo DS and Wii.
Namco Bandai announces November 16th release date for Wii and DS game.
Official video game based on girl's franchise will be distributed across Europe.
The dress-up company hoping to benefit from increased activity around the brand this year.
Arts and crafts licensee recognised at Mattel Global Summit.
New deal with Mattel will see publisher launch the magazine internationally from April 4th.
Firm to produce range of branded in-line and feature scooters in the UK and Ireland.