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Other brands on show at next week's BLE include Hot Wheels, Fireman Sam and Monster High.
Read More »BLE 2016: Mattel readies expansive slate spanning Barbie, Thomas & Friends and Bob the Builder
Animoca Brands and Mattel unveil new Monster High game
Monster High Minis Mania will boast a series of levels, themes and the official voices of the Monster High animated series including Frankie Stein and Draculaura.
Read More »Mattel’s Monster High teams with Lady Gaga’s Born This Way Foundation
With a shared vision for a positive future for kids entering their tweens, the pair have teamed to inspire empowerment among youngsters.
Read More »Mattel and Tongal team for online Barbie, Hot Wheels and Thomas content
All of the new content is scheduled to debut on each brand’s respective YouTube channel throughout 2015.
Read More »Mattel teams with Zara to launch Hot Wheels clothing collection
New launch is an extension of a partnership that has already seen the firm release apparel featuring Mattel’s popular brands Barbie and Monster High.
Read More »Cartoon Network to air new Mattel content in Latin America
Turner Broadcasting System reveals that the popular children’s networks will air more than 800 minutes of new Mattel content in a variety of formats, including movies, features and webisodes.
Read More »Parragon honoured at Mattel’s annual Licensing Awards Summit
Firm awarded Overall Publishing Product of the Year 2014.
Read More »Monster High spooks YouTube with site takeover
The new digital themed Monster High music video was teased for 24 hours on the site yesterday.
Read More »Monster High celebrates Haunted DVD with branded bus tour
Guests were given a Monster High branded double decker bus for an interactive tour of London.
Read More »H&M to launch second Monster High apparel collection this spring
Collaboration aims to engage new and existing fans of the doll brand.
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