Home / Tag Archives: moomin

Tag Archives: moomin

BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. Licensing.biz takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

Read More »

Moominvalley is ramping up YouTube content with WildBrain

The digital kids’ network and studio, WildBrain has been selected to develop a global YouTube strategy for Moomonvalley, the new animated adaptation of Tove Jansson’s classic Moomin book series. As the first new Moomins series in almost 30 years, Moominvalley brings Jansson’s characters to a new audiences through its 3D …

Read More »

Moomin brand makes long awaited move for the US and Canada with King Features

The literary and art-based classic, Moomin brand is making new efforts for the US and Canadian licensing space in a deal that sees the popular brand take up residence within King Features’ growing portfolio of international IP. Bulls Licensing has turned to the licensing specialists – already known for its …

Read More »

Moomin Characters partners with Tatty Devine for new jewellery collection

Moomin Characters and the London-based jewellery brand, Tatty Devine are to collaborate on a new capsule jewellery collection. Landing this autumn, the new laser-cut acrylic jewellery collection will combine a look inspired by Tove Jansson’s world of character and pattern design from the Moomin brand, with the classic Tatty Devine …

Read More »

Aurora World secures month-long John Lewis campaign for Moomin plush

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

Read More »