Tag Archives: moomin

Rovio Entertainment to launch the first Moomin games for mobiles this year

Rights & Brands has partnered with Rovio Entertainment in a worldwide exclusive mobile games deal for the Moomin IP. Based in Stockholm, the global licensing agency, Rights & Brands is the worldwide master agent of the Moomins, while Rovio Entertainment is the most successful Finnish mobile gaming company globally and …

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Cath Kidston partners with Moomin Characters for new summer range of clothing, bags, and accessories

The British lifestyle brand, Cath Kidston has partnered with Moomin Charatcers to launch a new Moomin range for summer 2021, refreshing its archive prints – linen sprig and mushrooms – for a collaboration that celebrates ‘love and looking after one another.’ The new products range includes fashion for adults and …

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Moomin grows its presence across the US as King Features adds publishing rights to the licensing slate

The classic literary and art-based brand, Moomin, is expanding its presence across North America as its US licensing agency King Features adds publishing rights to its licensing slate as well as brings the brand into active baby wear for the first time in the region. As the Tove Jansson creation …

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Moomin appoints Bavaria Sonor Licensing to grow presence in Germany, Austria, and Switzerland

Moomin has bolstered its global network of licensing partners with the recent appointment of Bavaria Sonor Licensing, the licensing division of Bavaria Media GmbH, to manage the character brand’s licensing across Germany, Austria, and Switzerland. The move was made by Moomin’s master agent, Rights & Brands in part of its …

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Moomin Characters whips up tasty partnership with Lola’s Cupcakes

Finland’s Moomin Characters has teamed with Lola’s Cupcakes to launch a new, ultimately delectable, range of Moomin themed cupcakes across the UK. The range will include six different cupcake designs featuring the inhabitants of Moominvalley. Moomintroll, Snorkmaiden, Little My, and a cast of others will jump from the page straight to the icing paper …

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BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. Licensing.biz takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

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Moominvalley is ramping up YouTube content with WildBrain

The digital kids’ network and studio, WildBrain has been selected to develop a global YouTube strategy for Moomonvalley, the new animated adaptation of Tove Jansson’s classic Moomin book series. As the first new Moomins series in almost 30 years, Moominvalley brings Jansson’s characters to a new audiences through its 3D …

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Moomin brand makes long awaited move for the US and Canada with King Features

The literary and art-based classic, Moomin brand is making new efforts for the US and Canadian licensing space in a deal that sees the popular brand take up residence within King Features’ growing portfolio of international IP. Bulls Licensing has turned to the licensing specialists – already known for its …

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Moomin Characters partners with Tatty Devine for new jewellery collection

Moomin Characters and the London-based jewellery brand, Tatty Devine are to collaborate on a new capsule jewellery collection. Landing this autumn, the new laser-cut acrylic jewellery collection will combine a look inspired by Tove Jansson’s world of character and pattern design from the Moomin brand, with the classic Tatty Devine …

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Aurora World secures month-long John Lewis campaign for Moomin plush

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

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