Tag Archives: Moon & Me

Sutikki brings in The Point. 1888, Kids Industries, and Rock Hill Media for global expansion plans

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The children’s entertainment company, Sutikki, has lined up new partnerships with the family market marketing agency Kids Industries, the brand licensing agency The Point. 1888, and the media strategists Rock Hill Media Ventures. The trio will work with Sutikki, the home of Moon & Me, to develop global brand strategies for international growth.

“We’re thrilled to have this global network of industry visionaries as partners in Sutikki’s new phase of growth and innovation,” said Sutikki CEO, Hannah Mungo. “Each agency has experience in building, innovating and executing new tactics for brand connectivity and engagement.”

The UK-based Kids Industries will work alongside Sutikki to develop a global brand strategy for its IP. It will draw on its experience working with industry leading clients such as BBC Worldwide, ViacomCBS, Universal Studios, McDonald’s, and The Walt Disney Company.

Kids Industries recently executed campaigns for Marvel, Star Wars, SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles.

“We’re the only full-service agency on the planet specialising in the family space, where we’ve been connecting human emotions with market intelligence to make brands stronger for over 20 years,” said Kids Industries co-founder and CEO, Gary Pope.

“We can’t wait to bring our expertise and insights to the table to facilitate brand strategies, which will be designed to ensure maximum exposure and a 360 approach to the brand build.”

Meanwhile, The Point.1888 will ‘provide insight and guidance on Sutikkis’s consumer products programme,’ utilising its experience working with major entertainment IPs such as The Gruffalo, Star Wars, LOL Surprise, Marvel, Clangers, Mr Men, Noddy, and Sesame Street.

The Point. 1888 currently manages CoComelon, Blippi, My Magic Pet Morphle, and Percy the Park Keeper.

“We’re excited to join Sutikki in this pivotal moment of transformation and provide insight and guidance on its consumer products programmes,” said Will Stewart, founder and managing director at The Point.1888. “Sutikki’s IP connects with children by capturing their attention and developing their imagination and it’s our job to turn that creativity into lucrative licensing opportunities. We’re really looking forward to partnering with Sutikki to ensure commercial success across the UK.”

Finally, Keith Dawkins of Rock Hill Media Ventures, the former Nickelodeon executive, has been appointed as a strategic consultant for the US market. He brings with him expertise in content strategy, distribution, and development within the kids’ space.

Rock Hill currently boasts strategic partnerships with the NBA Players Association, Oscar and Emmy Award-winning media company Believe Entertainment, and the LA-based content accelerator, Sameer Gardezi’s Break the Room.

“I am excited to have Rock Hill Media Ventures partner with Sutikki in expanding its global kids’ footprint,” said Dawkins. “I look forward to bringing my expertise in the kids’ market to best support in road mapping the US expansion for Sutikki.”

To follow the development of these partnerships visit www.sutikki.com.

Sutikki welcomes Simon Philips to board and announces Hannah Mungo as CEO

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Sutikki, the children’s entertainment company and production team behind the popular UK show, Moon & Me, has officially announced the appointment of Hannah Mungo as its CEO and Simon Philips as its newest board member.

Both specialists in the licensing and children’s entertainment industries, the pair join Sutikki with a combined vision to build engaging global brands based on powerful stories, and drive the business’ commercial success through the production of new content and consumer products.

“I’m delighted to take the lead at Sutikki and drive the company forward for what is set to be a very bright future,” said Mungo. “Our vision is to create amazing content, maximise exposure of that content across the globe, and engage consumers with a 360-approach.

“Moon & Me is a great example of the quality, internationally scalable content created at Sutikki and I’m excited for the future opportunities that come with our existing and new IP.”

Mungo steps into the top executive role at Sutikki, a role previously held by Scott Greenberg, bringing with her vast experience across the brand licensing and kids’ entertainment space. The former head of UK licensing at Entertainment One was a key member of the team that built Peppa Pig into a globally recognised brand.

Most recently, Mungo served as the Country Director, UK and Ireland for NBCUniversal’s Brand Development division where she led a team across consumer products, marketing, retail and product development that leveraged entertainment brands like Minions, Trolls, and Jurassic World.

Meanwhile, Philips joins Sutikki’s robust board of directors to provide guidance on the company’s vision and the execution of its global brands. He brings a wealth of experience from his history as EMEA Executive Vice-President & General Manager at Disney, President of Marvel Entertainment International, and Managing Director at 4Kids Entertainment International. His creativity and leadership have resulted in billions of dollars in revenue and unparalleled global brand recognition.

“Building creative ideas into cultural touch points has been my lifelong passion and I see the opportunity to continue this legacy with Sutikki and its team,” said Philips. “I’m thrilled to be joining Frank Patterson, Brett Coker, Jim Garrett and Scott Greenberg on the board. Together, we couldn’t think of a better qualified person to step into Scott’s shoes and lead Sutikki into the future than Hannah.”

Trilith Studios, where films like Avengers: Endgame and Sony’s Passengers were produced, recently made a significant investment in Sutikki as part of its expansion plans into content. Other investors include JSB Toons.