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Moose Toys’ Claire McGarry on why immersive experiences are vital for brands

Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph

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Moose Toys outlines new deals for Shopkins

‘These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favourite brand combined with their favourite products,’ says Moose Toys’ Paul Solomon.

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