Tag Archives: Moose Toys

Space Jam: A New Legacy unveils gigantic licensing plans and ‘largest Looney Tunes merch line-up in decades’

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Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long.

The global toy and entertainment companies join master toy partner Moose Toys who earlier this month released its full line up of toys, play-sets, plush, and figures based on the Space Jam title, a reboot of the hit 90s film this time starring LeBron James.

A full line-up of licensing partners around this year’s blockbuster film was unveiled late last week, spanning the toys, collectables, and games aisles, as well as fashion, food and drink, accessories, sporting goods, publishing, pet products and more. The licensing portfolio for this year’s release has taken on a global scale.

In the toy space, master toy partner Moose Toys us joined by Funko, who will be releasing its Space Jam: A New Legacy assortment including nine Pop! figures, five Pop! key chains, 12 Mystery minis and a Space Jam: A New Legacy Funkoverse board game.

Collectors will be able to get their hands on three exclusives – a ten-inch LeBron James Jumbo Pop! and flocked Tasmanian Devil, a LeBron James variant Funko Pop! available via Amazon, and a Porky Pig landing on Funko.com soon.

This year’s licensing line-up marks the largest Looney Tunes merchandise collection to be rolled out by Warner Bros Consumer Products ‘in decades.’ Further collaborations include partnerships with brands such as Nike, Vilebrequin, Spalding, the Cotton On Group, and LeBron James’ own athlete empowerment brand, Uninterrupted.

It all lands ahead of the film’s release on July 16th this year.

“The original ‘Space Jam’ was a cultural phenomenon when it debuted in 1996, so it’s no surprise that premier partners around the world are inspired by ‘Space Jam: A New Legacy’ and excited to bring a new collection to a new generation of fans,” said Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products.

“We are excited to collaborate with such elite brands to deliver a robust lineup of merchandise that unites the singular style of LeBron James with the iconic fun of the Looney Tunes characters.”

Nike Inc. will release a “Space Jam: A New Legacy” collection globally featuring LeBron James and favorite Tune Squad characters including Bugs Bunny, Lola Bunny and the Goons, Vilebrequin will launch “Space Jam: A New Legacy” swimwear and leisurewear, while the Cotton On Group is releasing new products globally including men’s and children’s apparel, along with stationery, mugs and phone accessories.

And that’s just the tip of the iceberg for the licensing plans for this year.

The latest iteration of The Carousel @ Bloomingdale’s, the retailer’s rotating pop-up shop, will celebrate “Space Jam: A New Legacy” with a unique curation for the family, offering court-inspired fashion to playful outdoor entertaining finds to gifts that enhance the at-home streaming experience.

It will open next month at Bloomingdale’s 59th Street flagship in New York City, select stores nationwide and Bloomingdales.com.

 Space Jam in fashion

 Warner Bros Consumer Product’s “Space Jam: A New Legacy”-inspired fashion collections offer something for everyone with global collections from Nike Inc. and Vilebrequin; stylish plus-size apparel at Torrid; streetwear fashions from Tommy Hilfiger, Bait, Madhappy, Diamond Supply, and NTWRK x UNKNWN; and additional fashion forward lines from Members Only, Forever 21, MeUndies, PSD, Bleacher Report, Rue21 from Hybrid, and Freeze and Pac Sun from Bioworld in the mix.

Capsule collections will also launch from Junk Food Clothing, Pottery Barn Teen and Cakeworthy. Playing with style will be a slam dunk when wearing “Space Jam: A New Legacy” Gamer Jersey, hat, hoodie and t-shirt,all available on Uninterrupted.

There’s  something for every child from infant to tween with cool kids’ fashions from the Gap, Haus of JR, and Outerstuff.

In EMEA, fashion partners include H&M (Worldwide), Primark (US and Europe), Fanatics, Snipes (Europe), LPP (Europe, Middle East), with more to be announced.

In the Asia Pacific region, A Bathing Ape, Carnival, and Freak’s Store are just a few of the partners providing “Space Jam: A New Legacy”-inspired fashions and footwear, plus a limited edition footwear and hat collection are available only in Japan from Converse Japan.

In Australia and New Zealand, EB Games will offer adult tees, headwear, accessories and stationery – everything from drink bottles and backpacks to keychains and totes. Best & Less will welcome “Space Jam: A New Legacy” to Australia with a new range that includes sleepwear and outerwear for the whole family.

In Latin America, designs will launch from Cuidado con el Perro, Paris, Ruz, Centauro, Colecao and more. In Mexico, there will be Cuidado con el Perro t-shirts, Ruz plush and costumes, and novelty board games. In Chile, Colombia and Peru, Paris, Stilotex and Ripley will give fans access to incredible “Space Jam: A New Legacy” inspired products.

In Brazil, fashion and toys will be available from partners such as Grendene, BandUp!, Piticas, Renner, Marisa, Cartel 011, Acuo, Iron Studios, Riachuelo, Grow, and Jandaia, among others, and Rasip will offer new “Space Jam: A New Legacy”-inspired food. An exclusive “Space Jam: A New Legacy” fashion collection with designer Alexandre Herchcovitch under his brand ÁLG will be revealed soon.

On your feet

Come on and slam with Nike Inc.’s Space Jam collections. Fans can buy and wear the same basketball shoes “King James” wears in the film. With youth and adult styles featuring Wile. E. Coyote, Lola Bunny, Bugs Bunny and the rest of the squad, the whole family can “Jam” out and dress up in Nike’s Space Jam collection, which also includes jerseys, tanks, hoodies, jackets, socks and backpacks.

Converse will launch new graphic Looney Tunes sneakers in adult and youth sizes, featuring classic Looney Tunes designs and animation themes, while Crocs will unveil “Space Jam: A New Legacy” slide-ons.

In the accessories space, partners such as Sprayground, Danielle Nicole, Loungefly, Accessory Innovations and Fast Forwardwill capture the on-court action of favorite Tunes on backpacks, court bags and more.

Fossil will release its exclusive Space Jam by Fossil capsule collection, featuring collectible accessories and a limited-edition box set jam-packed with beloved Tune Squad characters on July 7. Starring characters such as Bugs and Lola, the collaboration includes three collections with limited-edition watches, backpacks, small leather goods and more.

Check out digital watch faces and bands Mobyfox, a limited edition collection of watches by Undone, and more styles for the entire squad from Accutime. Whimsical bracelets from Alex and Ani put the Tune Squad on your wrist.

Caps, beanies, and other headwear will arrive courtesy of Junk Brands, Love Your Melon, Mitchell & Ness and New Era, while socks and hosiery will launch courtesy of Stance, Hypnotic Hats, Highpoint, Berkshire, and Rock Em’ Socks.

Sporting the Goods

Spalding, the largest basketball equipment supplier in the world, will continue its legacy of playing an integral role in growing basketball and culture by releasing a new merchandise line inspired by the family film. Spalding will release exclusive hoops and balls and other limited-edition merchandise, hitting U.S. and international retailers, Spalding.com and the Spalding App this June.

Meanwhile, in Home Goods, Franco will introduce movie-themed bedding with blankets, throws, comforters and more, while Hallmark, GeekiTikis and more will bring the Looney Tunes Squad to the kitchen and beyond.

General Mills, Kraft Heinz, McDonald’s, Ferrara Candy Company and more premier food and beverage partners will also join the roster, while in per products, BarkBox will will provide themed chew toys and plush squeak toys for animals.

The licensing roster is complete with more than 20 published titles, spanning movie tie-ins, readers, books and activity books from Penguin Random House, as well as colouring and activity books from Bendon, and fun novelty book formats from Phidal.

Finally, DC Publishing will launch a graphic novel adaptation of the animated/live action movie, written by Ivan Cohen (The Batman and Scooby-Doo Mysteries) alongside an all-star line up of artists. On sale 6/29 for $12.99. Available at major book retailers and participating comic book stores. Also available on Apple books and Amazon.

Moose Toys and Warner Bros. launch full Space Jam: A New Legacy toy line with play-sets, figures, plush and more

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Moose Toys and Warner Bros. Consumer Products have released the full line of toys based on this year’s big movie release, Space Jam: A New Legacy, starring LeBron James and his Tune Squad team as they face down the newly launches Goon Squad.

The toys have been launched ahead of the release of the film this year, in a move – according to Moose Toys’ senior director of global marketing, licensed brands, Joe Smith, to “fuel enthusiasm for Space Jam: A New Legacy this year.”

Moose Toys released first details of the Space Jam toy line up, featuring LeBron James and the Tune Squad. With the launch of the complete collection, the firm has released the latest update on its line-up of baddies, the Goon Squad, as well as extended collectable lines.

The Goon Squad line-up includes ‘super-enhanced’ animated versions of real-life basketball all-stars playing to win within the Warner 3000 entertainment digital ‘serververse.’ The line-up includes Chronos, White Mamba, Arachnneka, Wet/Fire, and The Brow, each with their own abilities to tie the Tune Squad in knots.

“Launching the toy line ahead of the movie’s release fuels the enthusiasm for ‘Space Jam: A New Legacy.’ This gives fans a chance to create their own Tune Squad versus Goon Squad action play and lets them get familiar with this cast of characters,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys.

“The Goon Squad toys bring their onscreen counterparts to life in vivid detail. The action figures show off their intimidating appearance and each one’s special ability in ‘wicked’ detail. But can Goons defeat Tunes? Fans will have to wait for the movie to watch this epic match up play out, but until then they can use their imaginations to create their own epic games and endings.”

Taking on the Goon Squad is a stacked Tune Squad full of fan favorites. Space Jam: A New Legacy features basketball star LeBron James alongside Looney Tunes’ greatest characters of all time, led by Bugs Bunny and Lola Bunny.

The extensive line of Space Jam: A New Legacy toys includes action figures, play-sets, collectibles, plush characters and more, including Goo Heroes, which are inspired by Moose Toys’ Heroes of Goo Jit Zu.

It also includes the Super Shoot and Dunk LeBron James featuring a high-flying action figure that jumps, dunks and hangs-on-the-rim, just like LeBron’s character in the film.

Moose Toys lands master toy rights to the video game sensation Fall Guys: Ultimate Knockout

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Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more.

Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout success of the video game title, Fall Guys when it launched in August last year. Upon launch it attracted 11 million players on Steam platform and became ‘the most downloaded PLayStation Plus game of all time on a global basis.’

Fall Guys will also be released on Nintendo Switch, Xbox One, Xbox Series X, and Xbox Series S.

In the game, contestants play together online in a mad dash through multiple rounds each escalating in chaos, until one victor remains. Players compete as colourful jelly beans as they battle bizarre obstacles, shove through unruly competitors, and overcome the unbending laws of physics as they stumble towards greatness.

The developer even encourages players to “leave your dignity at the door and prepare for hilarious failure in your quest to claim the crown!”

Joe Smith, senior director of global marketing, licensed brands, Moose Toys, said: “We are fall off our chairs excited and delighted to partner with Devolver Digital and Mediatonic. We are honoured that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectables.

“The incredible styling and near endless selection of iconic outfits and characters will make for fun, innovative toys, collectables, and plush. Moose, Devolver, and Mediatonic are committed to delivering outstanding product worthy of any Fall Guys fans’ collection.”

Dave Bailey, co-founder of Mediatonic, added: “We’re delighted to see Fall Guys come to life in a physical form. The inspiration for our bumbling beans actually came from a vinyl toy created by one of our artists, so you can imagine how excited we are to bring Fall Guys from the screen into the realm of collectibles.

“We’re honored that Moose Toys is helping us to create a fantastic range of ​toys​ and we hope our fans will love​ these real-life jelly beans ​just as much as we do.​”

Fée Heyer, head of global licensing, Devolver Digital, said: “Moose is a pioneer in collectibles and its track record of bringing to life popular properties makes them the ideal partner to bring the world of Fall Guys: Ultimate Knockout to fans everywhere. We’re excited to collaborate on a range of Fall Guys with Moose and their talented team.”

The partnership further cements Moose Toys’ position as a key player in licensing. The toy maker continues to thoughtfully expand its collaborations, with Fall Guys joining an impressive list of recent licensing partnerships including Space Jam: A New Legacy, Heroes of Goo Jit Zu DC and Fortnite.

 

 

 

Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

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Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian.

The new line-up will launch this April with a slam-dunk range featuring action figures, play-sets, collectables, plush characters, and more including a special series of Goo Heroes, inspired by the Heroes of Goo Jit Zu brand.

 

Leading the line is the Super Shoot and Dunk LeBron James featuring the first action figure that actually jumps, dunks, and hangs on to the rim, a la LeBron’s character in the film. The range will feature regular refreshes and new introductions throughout the autumn and Christmas period.

“To put our excitement about this partnership with Warner Bros. Consumer Products into basketball terms, it’s like shooting a nothing-but-net-three-point-buzzer-beater to win the game,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Working closely with Warner Bros., every attention to detail was paid to make sure our toys bring that big screen action into the hands of the fans. Our toys deliver awesome replicas of the stars of the movie, along with fresh new ways to play. We cannot wait for fans to bring their favorite characters home.”

Moose Toys’ range of “Space Jam: A New Legacy” toys includes:

Space Jam: A New Legacy Super Shoot and Dunk LeBron James featuring a figure of the film’s star designed with large hands that can palm the basketball. Load the LeBron James figure on the launcher and he hits a three-pointer or send him soaring for his signature slam dunk and rim hang.

Space Jam: A New Legacy Ballers Action Figures are the Tune Squad “good guys” that will have the Goon Squad villains on defense. There are four poseable figures to collect including LeBron James with his ACME Rocket-Pack 4000; LeBron James with his ACME Mallet; Bugs Bunny with his ACME Blaster 3000; and Marvin the Martian armed with his Saucer of Doom.

Space Jam: A New Legacy On Court Rivals Two-Pack Action Figures allow fans to recreate some of the all-star moves and scenes with these cool action figures. LeBron James and the Tune Squad are ready to hit the court and take on their on-court rivals, the Goon Squad, with figures exclusive to the Rivals Two-Pack.

These detailed collectible five-inch figures are articulated and posable. Pose them competing against each other with the included accessories.

Space Jam: A New Legacy LeBron James Ultimate Tune Squad Action Figure is large scale and comes ready to battle the Goon Squad just like in the film. The 12-inch Tune Squad action figure comes with four accessories and speaks more than eight ready-for-battle phrases and sounds.

Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset
features 22 action figures to collect, including LeBron James and Tune Squad players like Bugs Bunny, Daffy Duck, Tweety, Tazmanian Devil and Classic Marvin the Martian. Adding to the fun is the search for rare figures, gold Hall of Famer figures and a platinum ultra-rare figure.

The Gametime Playset comes with Tune Squad heroes Bugs Bunny and LeBron James collectibles figures, pumped and positioned to shoot buzzer beater three-pointers from the ball-launching bases.

Space Jam: A New Legacy Goo Heroes
Space Jam: A New Legacy Goo Heroes take a page out of the playbook of another Moose Toys favorite: the Heroes of Goo Jit Zu. Pull, stretch and bend gooey Bugs Bunny to shoot and score like never before. And with two LeBron James options, kids can double-team the Goon Squad players, using his squish-and stretch-ability to dominate. MSRP $12.99.

Space Jam: A New Legacy Plush B-Ball Buddies
Discover the Tune Squad’s softer side with Space Jam: A New Legacy Plush B-Ball Buddies. Suited up in their uniforms they are dressed for play, and so super soft and snuggly they can just as easily spend their time in a good cuddle huddle.

Fans of “Space Jam: A New Legacy” won’t have to wait long for the collection to drop – the extensive line will be available nationwide at all major retailers beginning April 18.

Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

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Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian.

The new line-up will launch this April with a slam-dunk range featuring action figures, play-sets, collectables, plush characters, and more including a special series of Goo Heroes, inspired by the Heroes of Goo Jit Zu brand.

 

Leading the line is the Super Shoot and Dunk LeBron James featuring the first action figure that actually jumps, dunks, and hangs on to the rim, a la LeBron’s character in the film. The range will feature regular refreshes and new introductions throughout the autumn and Christmas period.

“To put our excitement about this partnership with Warner Bros. Consumer Products into basketball terms, it’s like shooting a nothing-but-net-three-point-buzzer-beater to win the game,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Working closely with Warner Bros., every attention to detail was paid to make sure our toys bring that big screen action into the hands of the fans. Our toys deliver awesome replicas of the stars of the movie, along with fresh new ways to play. We cannot wait for fans to bring their favorite characters home.”

Moose Toys’ range of “Space Jam: A New Legacy” toys includes:

Space Jam: A New Legacy Super Shoot and Dunk LeBron James featuring a figure of the film’s star designed with large hands that can palm the basketball. Load the LeBron James figure on the launcher and he hits a three-pointer or send him soaring for his signature slam dunk and rim hang.

Space Jam: A New Legacy Ballers Action Figures are the Tune Squad “good guys” that will have the Goon Squad villains on defense. There are four poseable figures to collect including LeBron James with his ACME Rocket-Pack 4000; LeBron James with his ACME Mallet; Bugs Bunny with his ACME Blaster 3000; and Marvin the Martian armed with his Saucer of Doom.

Space Jam: A New Legacy On Court Rivals Two-Pack Action Figures allow fans to recreate some of the all-star moves and scenes with these cool action figures. LeBron James and the Tune Squad are ready to hit the court and take on their on-court rivals, the Goon Squad, with figures exclusive to the Rivals Two-Pack.

These detailed collectible five-inch figures are articulated and posable. Pose them competing against each other with the included accessories.

Space Jam: A New Legacy LeBron James Ultimate Tune Squad Action Figure is large scale and comes ready to battle the Goon Squad just like in the film. The 12-inch Tune Squad action figure comes with four accessories and speaks more than eight ready-for-battle phrases and sounds.

Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset
features 22 action figures to collect, including LeBron James and Tune Squad players like Bugs Bunny, Daffy Duck, Tweety, Tazmanian Devil and Classic Marvin the Martian. Adding to the fun is the search for rare figures, gold Hall of Famer figures and a platinum ultra-rare figure.

The Gametime Playset comes with Tune Squad heroes Bugs Bunny and LeBron James collectibles figures, pumped and positioned to shoot buzzer beater three-pointers from the ball-launching bases.

Space Jam: A New Legacy Goo Heroes
Space Jam: A New Legacy Goo Heroes take a page out of the playbook of another Moose Toys favorite: the Heroes of Goo Jit Zu. Pull, stretch and bend gooey Bugs Bunny to shoot and score like never before. And with two LeBron James options, kids can double-team the Goon Squad players, using his squish-and stretch-ability to dominate. MSRP $12.99.

Space Jam: A New Legacy Plush B-Ball Buddies
Discover the Tune Squad’s softer side with Space Jam: A New Legacy Plush B-Ball Buddies. Suited up in their uniforms they are dressed for play, and so super soft and snuggly they can just as easily spend their time in a good cuddle huddle.

Fans of “Space Jam: A New Legacy” won’t have to wait long for the collection to drop – the extensive line will be available nationwide at all major retailers beginning April 18.

Popular pre-school series Bluey to land on CBeebies next month with UK toy ranges to follow

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The Australian smash hit kids’ series, Bluey is landing on CBeebies next month. The channel will be the first free-to-air platform in the UK to broadcast the series which is backed by BBC Studios.

Under the new deal, series one of the hit animated series will air on the channel every day.

Bluey has won multiple awards since its launch on the international market, including an International Emmy Award in the Preschool category in March last year.

Sarah Muller, head of commissioning and acquisitions for BBC Children’s, said: “Bluey is such a warm show, with a charming and recognisable family at its core, that we know our audience will take to their hearts. Kids love how Bluey is all about play, but it’s also genuinely funny so the whole family can watch it together.

“The animation from Ludo Studio is world-class, so we’re completely delighted to be the UK’s free-to-air home for Bluey.”

Henrietta Hurford-Jones, executive producer for Bluey and director of children’s content partnerships at BBC Studios, added: “Developed with heart, humour, and an honest take on modern family life, it is so wonderful to see Bluey fast becoming a favourite show of children and parents globally.

“I’m delighted that we’re now able to reach a new audience here in the UK by bringing the show to CBeebies.”

BBC Studios exclusively distributes the show worldwide where it is attracting high ratings in several markets and on various platforms. In Australia, Bluey was the number one children’s programme on metro broadcast television in 2020 and is the number one series ever on ABC iview with over 480 million views across series one and two.

In the US, Bluey hit 16 million total views on Disney Channel and Disney Junior in Q4 2019. In Q1 of last year, the series was a top six Disney Junior series with children and girls aged two to five, and a top five series with boys aged two to five.

Bluey is also available in the UK on the streaming platform Disney+ and its YouTube channel has over 7.5 million hours of watch time and over 232 million views.

A global licensing programme for the series is already in place, with best-in-class partners lined up for the UK market with products set to hit retail in months following the show’s launch on CBeebies.

Global master toy partner Moose Toys and puzzles licensee Ravensburger will debut their respective Bluey lines in Autumn 2021.

Additionally, Blues / Dennicci recently joined the brand’s growing softlines portfolio as daywear partner, alongside Aykroyds, TDP, William Lamb, Dreamtex, and Roy Lowe. Immediate Media has worldwide rights for Bluey magazines, its first UK issue will hit newsstands in summer 2021.

Global master publishing partner (excluding China) Penguin Random House will launch books in the UK later this year.

In its home market Australia, Bluey recently won three gongs at the Australian Toy Association (ATA) Awards, including ‘Pre-School License of the Year’ for the second year in a row, Bluey: Big Backyard was the highest selling book of 2020 and Bluey magazine was the number one children’s magazine.

In the US, Bluey is the number one new license in the super plush category and was the number two top new growth property in 202o.

BBC Studios lines up five new US partners for hit kids’ series Bluey

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BBC Studios has secured a raft of five new US licensing partners for the popular children’s animated TV series, Bluey, tapping the likes of Spin Master, The Bentex Group, and Jay Franco for new products.

The move to bolster the IP’s US licensing programme follows the successful premiere of Bluey across the region in 2019 and its current surge in viewership upon the Disney Channel, Disney Junior, and Disney+. Bluey made its debut into the toy market through partner Moose Toys, while Penguin Random House headed up its publishing slate.

The popular children’s brand is poised to make an even bigger imprint at retail across the US this year, with new introductions from The Bentext Group, Spin Master, Jay Franco, Kurt Adler, and Zak Designs.

Spin Master will launch a range of games and puzzles from this autumn, Bentex will look after apparel and toddler’s clothing, Jay Franco will head up bedding, home decor, bath and accessories, Zak Designs for dining, and Kurt Adler for holiday decor.

“Bluey, Bluey, Bluey! The brand is picking up real momentum in the US off the back of the series success on Disney platforms, and the debut line of toys and books. The upcoming line of products from our new best-in-class partners are poised to help families build upon their Bluey-inspired adventures together,” said Suzy Raia, VP consumer products and business development, BBC Studios.

“We hope parents are eager to expand the Bluey presence in their home – it’s truly a show that continues to resonate with families and that parents are eagerly embracing.”

Bluey is a multi-award-winning Australian children’s series that has taken Australia and the US by storm and is charming audiences around the globe. Loved by parents and children for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a six-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun.

In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand, and Greater China including Taiwan.

In Australia, Bluey is the most watched series ever on ABC iview, with over 480 million plays across series 1 and 2.

Silvergate taps Moose Toys for new Octonauts and spin-off series toy line

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Moose Toys has partnered with Silvergate Media to launch a new Octonauts toy line developed to support the popular animated pre-school series and the upcoming release of its spin-off series, Octonauts: Above & Beyond.

First launched to screens in 2010, Octonauts has a global broadcast platform spanning multiple territories and huge fanbases in the UK, US, and China. Recently the show extended its reach by debuting in Latin America and the Middle East.

The upcoming new series Octonauts: Above & Beyond will take the crew of intrepid explorers beyond the sea and onto land with an array of new locations, vehicles and story lines to enjoy. Kids will learn facts about creatures, extreme environments and the challenges of water and weather phenomena.

“We’re incredibly honored to partner with Silvergate to bring the next chapter of Octonauts to fans across the world. The rich storyline and characters make for an incredible sandbox to develop fun, original toys,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys.

“Octonauts is widely regarded as one of the top preschool properties, and this partnership further solidifies Moose’s strength and expertise in the preschool aisle.”

As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, play-sets, plush, games and more. Octonauts: Above & Beyond, the new spin-off series will debut in 2021.

With this latest partnership, Moose Toys continues to expand its licensing portfolio and acquire highly coveted shelf real estate in the booming pre-school aisle. The toy company has seen success with its pre-school properties through its successful Kindi Kids doll line and its master toy deal with Australian ultra-hit animated series, Bluey.

Kindi Kids debuted on shelves summer 2019 and was recognized by The NPD Group as being the number one new doll property launched over its first three months of being in the market. Following its first foray into the pre-school space with Kindi Kids, Moose reinforced its strength in the category this year when Bluey was named number one new pre-school property by The NPD Group.

“With proven success in the preschool aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of Octonauts: Above & Beyond in toy form,” said Ron Allen, executive vice president of commercial, Silvergate Media.

“We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love.”

Bulldog Licensing lands Little Brother Books and Texco for Moose Toys’ Kindi Kids

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The European agency, Bulldog Licensing, has secured two new deals for the global toy company, Moose Toys and is pre-school doll brand, Kindi Kids, as the IP’s YouTube series hits 82 million views online.

Little Brother Books has inked a new deal to produce Christmas, seasonal, and activity annuals for the popular toy brand, while Moose Toys plans on more content and product launches for spring/summer 2021.

Also joining the growing Kindi Kids consumer products portfolio is Texco, who will be launching a range of bedding and home textiles, including duvet sets, curtains, bean bags, towels, cushions, and fleece blankets. Each launch will use images of the Kindi Kids pre-school characters, along with scenes from the YouTube original content.

The latest licensees join as Bulldog Licensing, who manages the UK rights for Kindi Kids, witnesses a continued and ‘overwhelming’ positive reaction to the brand from both retail and licensees. The team is now building a portfolio of carefully selected partners across all categories.

Meanwhile, Moose Toys is putting plans in place to ensure momentum for the brand continues to grow, with the season three webisode now on YouTube and additional distribution platforms coming in 2021.

Vicky Hill, brand manager, Bulldog Licensing, said: “We are delighted to welcome Texco and Little Brother Books to the exciting Kindi Kids programme. The brand is surpassing all expectations and there is an enormous amount of activity planned to keep the preschool audience engaged.

“Kindi Kids is the number one large doll brand in the UK and with a fantastic, expanded range on the market for AW2020 we are seeing phenomenal sales. Consumer demand for licensed product is huge and we are excited to launch the new ranges to retail.”

BBC Studios details raft of UK licensees for Bluey as the pre-school series lands on Disney+

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BBC Studio’s popular pre-school animated series, Bluey is making its mark on the UK consumer products space with a new raft of licensees spanning toys, apparel, bedding and accessories as the series makes its arrival on Disney+ this year. Bluey has already been met with a ‘phenomenal response’ in Australia and the US.

Global master toy licensee, Moose Toys, will debut Bluey plush and plastic toys at UK retail in autumn next year, where it will hope to mirror the success it has found in the US and Australian markets, where products have been selling at a record rate.

Lucy Wynn-Jones, head of licensing, Europe, Moose Toys, said: “We are thrilled to bring our toy range for the much-loved Bluey series to fans in the UK. We have no doubt that the toys will be loved by kids big and small.”

The master toy range will coincide with the launch of a line of puzzles from Ravensburger, while a selection of softline partners has also been lined up for the UK. TDP & Aykroyd will deliver on nightwear, swimwear and essentials, Dreamtex will develop bedding and home textiles, William Lamb will launch footwear and bags, and Roy Lowe & Sons will serve up socks.

Rikesh Desai, licensing director for merchandise, partnerships and interactive, BBC Studios, said: “The response to Bluey in Australia and the US has been phenomenal and we’re very excited to introduce the brand’s licensing portfolio to the UK hot on the heels of its arrival on Disney+.”