Tag Archives: Moose Toys

Moose Toys named toy partner for Warner Bros.’ Space Jam: A New Legacy and Tom & Jerry live action movie

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The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films.

Space Jam: A New Legacy is the hotly anticipated re-imagining of the original beloved 1996 film Space Jam and stars NBA Superstar LeBron James alongside Bugs Bunny, Daffy Duck and other Looney Tunes characters. Tom & Jerry, meanwhile, is a live-action animated comedy inspired by the classic cartoon duo.

“We couldn’t be prouder to collaborate with Warner Bros., a recognized leader in entertainment around the globe,” said Paul Solomon, co-owner, Moose Toys. “With this partnership we are pushing innovation and design boundaries to create toys that are truly remarkable and worthy of the films and characters themselves.”

The partnership cements Moose Toys’ position as a key player in licensing. The toy maker continues to thoughtfully expand its collaborations, with the Warner Bros. deal joining an impressive list of recent licensing wins including, the master toy of Australian mega-hit animated series, Bluey and the activity line with leading YouTube creators Collins Key.

As part of its agreement, Moose will create a range of toys including figures, collectibles, plush characters and more. Additional details about the various lines will be shared closer to launch and will hit shelves slightly ahead of the movie release dates.

Both films are slated for release in 2021, with Tom & Jerry slated for March 5 and Space Jam: A New Legacy out July 16.

Moose Toys teams with family YouTube channel Collins Key for new activity range

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Moose Toys is teaming with the family YouTube channel, Collins Key starring the online stars Collins and Devan Key, to launch an activity line that will allow fans to recreate the DIY challenges and projects the pair undertake, at home.

CollinsKey is recognised as the number one YouTube channel for compounds, activities, and creativity. Collins and Devan Key boast more than 21.5 million subscribers and over 5 billion total views. The CollinsKey  collection taps into the pair’s authenticity, energy and passion, and their over the top challenges to bring innovative play to the activity aisle.

The new range will launch this autumn and will feature boxed play-sets in two categories: Fake Food Challenges and pranks and Collectables. The hero item in the first collection will be the Fake Food Challenge Wheel, inspired by the show’s own Mystery Wheel Challenge. Players will take turns spinning the wheel to receive their challenge, and then use their tools to shape and mould their compounds into food items.

“We worked closely with Collins and Devan to translate their vibrant and engaging personalities and approach to family-friendly fun into tangible games for everyone to enjoy,” said Joe Smith, director of global marketing, licensed brands, Moose Toys.

“This is Collins and Devan’s first national partnership in consumer products, and we’re honored to work with like-minded innovators to bring their wildly popular challenges to their biggest fans — and introduce new fans to their world.”

Another theme seen within Collins and Devan Key’s programming is lighthearted and fun pranks. The Ultimate Unboxing Game pits two players against each other, racing to find the key within one of three mystery boxes, with the losing person presented with a gross surprise.

For the Mystery Box Collectible, players are tasked with blindly feeling around inside a box and guessing what’s hidden inside.

“Devan and I had a blast rolling up our sleeves and collaborating with a category leader like Moose Toys,” Collins Key said. “We’ve loved seeing what we’re so passionate about authentically come to life in this new line of products, and we can’t wait for the #KeyperSquad to try all the wild challenges within this collection.”

Earlier this year, Moose Toys announced it was named the global master toy partner for the Collins Key brand. The Collins Key collection is available exclusively at Walmart.com, Walmart stores starting Sept. 1, and online and at retail locations across the US.

Moose Toys’ hit doll line Kindi Kids lands bag and stationery items with Blueprint Collections

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Moose Toys popular toy brand Kindi Kids is building out its licensing programme thanks to a new partnership with Blueprint Collections to launch a range of licensed bags and stationery items.

In a deal brokered by Kindi Kids’ licensing and merchandising representative, Bulldog Licensing, the new licensed range will include backpacks, notebooks, colouring activity books, scrap books, pens, pencils, and crayons all aimed for children under five years old.

Since launching a year ago, Kindi Kids has taken pre-school toy market by storm. The brand has held the top spot in the Large Doll category for the month of June and YTD, whilst also maintaining a strong position of number 17 item in Total Toys. Retailers are now excited to expand their product offering for this super fun brand across a wide range of new areas.

Kindi Kids characters share their journey through their magical rainbow kindergarten with their YouTube fans and aim to show children how much fun kindergarten can be. Bulldog Licensing, a leading European agency, is building a strong consumer product offering to compliment the core toy lines. Meanwhile licensor Moose Toys is ensuring continued momentum for the property with new content, regular new toy lines, and a heavyweight marketing campaign.

Vicky Hill, licensing director, Bulldog Licensing, said: “Kindi Kids is establishing itself as a leading pre-school and doll brand, with its bright, fresh new approach to the market. We are thrilled to have Blueprint Collections on board to further enhance the licensing programme with bags and stationery for the cute preschool dolls.”