Tag Archives: moose toys

Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph

The limited-time pop-up shop launches in New york City from June 17 to June 19 in celebration of the new season of the collectable Shopkins toy line.

Universal Pictures Home Entertainment will bring Shopkins: World Vacation to fans in October.

‘These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favourite brand combined with their favourite products,’ says Moose Toys’ Paul Solomon.

Moose Toys has partnered with Koba Entertainment for a musical show that will tour across the US.

The firm will produce micro figures, backpack hangers and plush based on the hit mobile game.

The party-themed Season Seven was celebrated at retailer Toys R Us with a special International Shopkins Day.

The DVD of the film will be packaged with an exclusive Kooky Cookie character.

‘We’re excited to bring everything kids love about Shopkins to water play,’ says Edge Brands’ Brian Quaglia Sr.

Called Shopkins: Welcome to Shopville, the app allows fans to explore the fictional habitat of its collectable characters as well as play a series of mini games.