Tag Archives: motorsport

Formula 1 extends Fanatics partnership as it eyes global expansion into new markets

With the 2021 FIA Formula One World Championship now in full throttle, Formula 1 has signed off a multi-year extension of its partnership with the licensed sports merchandise specialist, Fanatics. The extension has been agreed following what the firm billed ‘an outstanding 2020 performance’, and will see Fanatics retain global …

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Formula One’s Williams Racing taps The Point. 1888 to drive extensive licensing programme

The Point. 1888 has been tapped to drive Williams Racing’s brand licensing programme into pole position with an extensive range of new products for the Williams fanbase. Synonymous with top level motorsport since the 1960s, Williams is one of the world’s leading Formula 1 teams, racing in the top echelon …

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WildBrain CPLG tapped as Motul eyes lifestyle brand extension across apparel, toys, and more

WildBrain CPLG has been tapped as the global agent for the engine oil brand, Motul in an agreement that will mark its first expansion into licensed products. Under the partnership, WildBrain CPLG’s dedicated lifestyle division will target categories including workwear, tool, car and bike maintenance goods, and garage equipment. Plans …

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National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels. The three new NHRA licensees crossing the line this season are JH Design with a new …

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NASCAR teams with iRacing to launch new simulation racing exhibition amid strong growth for NASCAR licensing

NASCAR and iRacing have come together to form a new eNASCAR iRacing Pro Invitational Series, a simulation racing exhibition that will feature some of the biggest names in the sport. The new series will provide racing entertainment for sports fans across the leading motorsports racing simulation platform. A long-term licensee, …

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National Hot Rod Association revs up its brand licensing roster with JRL Group

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing programme under the NHRA brand. Founded in 1951, the National Hot Rod Association is the world’s largest motorsports sanctioning body and has been the preeminent force in the …

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