Tag Archives: motorsport

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels. The three new NHRA licensees crossing the line this season are JH Design with a new …

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NASCAR teams with iRacing to launch new simulation racing exhibition amid strong growth for NASCAR licensing

NASCAR and iRacing have come together to form a new eNASCAR iRacing Pro Invitational Series, a simulation racing exhibition that will feature some of the biggest names in the sport. The new series will provide racing entertainment for sports fans across the leading motorsports racing simulation platform. A long-term licensee, …

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National Hot Rod Association revs up its brand licensing roster with JRL Group

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing programme under the NHRA brand. Founded in 1951, the National Hot Rod Association is the world’s largest motorsports sanctioning body and has been the preeminent force in the …

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