Mr Bean is marking its 30th anniversary with a raft of new consumer product partnerships, brokered by Banijay, in celebration of the continual distribution of the popular live action series for the past three decades. Fans of Rowan Atkinson’s iconic character will now have the chance to get their hands …
Read More »Endemol Shine’s Mr Bean grows reach across China with Medialink
Endemol Shine China has secured a new brand licensing partnership of the group’s long-running IP Mr Bean with the local licensing agency Medialink Limited. The deal will see Medialink explore new brand licensing opportunities for Mr Bean in the Greater China territory. Experiential, apparel and toys will be the key …
Read More »Mr Bean joins YouTube and Teespring’s merch shelf as the digital purchasing platform is rolled out to EU
When YouTube and Teespring came together to launch the merch shelf this November, it allowed the pair to tap directly into a merchandise industry currently worth upwards of $263 billion.
Read More »Mr Bean awarded the YouTube Diamond Play Button for passing 10m YouTube subscribers
The international icon now joins an exclusive club of less than 100 YouTube stars to be awarded the accolade and is the oldest British recipient to join the elite Diamond Play Button club.
Read More »Playing a blinder: Endemol Shine on bringing brands and gaming together
Licensing.biz sits down with Endemol Shine's group director of brand licensing and gaming, Jane Smith to get the latest.
Read More »Catch up TV: How do you break the curse of television IP video games?
The Endemol Shine owned game developer, Good Catch is seeing some big successes with television IP video games, so where so many have stumbled, what are its secrets to success in this notoriously tricky sector?
Read More »Mr Bean back for third animated series
The series will air in 2019 on CITV across the UK and in International markets on Turner's Boomerang.
Read More »Endemol Shine partners with Star Editions for Simon’s Cat and Mr Bean ranges
The firm will produce exclusive giftware collections for the two brands.
Read More »Mr Bean lookalikes take a trip around London as new tourism drive
The Beans were out on the streets to celebrate the launch of a new mobile game called Play London with Mr Bean, which helps visitors discover the city’s tourist highlights and forms part of a new drive to attract more UK and international visitors to the capital.
Read More »Endemol Shine appoints Chinese agent for Mr Bean
LMCA Oasis Lifestyle Asia will represent the British brand in mainland China.
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