Tag Archives: mtv

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV. In a deal brokered by WildBrain CPLG, the …

ViacomCBS has dialed up its podcasting activity with a raft of new series based on its hit children’s and adult entertainment roster, including SpongeBob Squarepants, PAW Patrol, and Catfish. The firm has said that it is ‘accelerating its momentum on the audio space’ with a robust new line up. The …

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

Glue Creative Thinking refers to itself as a ‘David sized team working with a portfolio of Goliaths’ in its role as brand extension and licensing agency that has seen it not only carve out projects for the likes of BBC Studios’ own London Fashion Week activity, and managing MTV’s Music …

MTV UK is to host its first Reality Con, a three day immersive and interactive event celebrating its hit reality TV shows, in London next year. The event will aim to bring to life reality TV show hits, such as Geordie Shore, Ex on the Beach, and Just Tattoo of …

The deal will see pan-regional loyalty programmes reward shoppers with a range of Nickelodeon and MTV-branded goods.

In the new role, Flamman will manage the youth and music and the kids and family brand portfolios, including MTV and Nickelodeon across Benelux, GSA, France, Spain, Portugal, Italy, Greece, Malta and Turkey as well as Africa and the Middle East.

Licenses include Beavis & Butthead, Spongebob Squarepants and Daria

Next March will see the pair make their mark within footwear, apparel and accessories for adults in a cross branding partnership with VIMN.

The deal will see the reissuing of the retro-styled iconic MTV Vans Era, a range that was first released in 1984.