ViacomCBS has dialed up its podcasting activity with a raft of new series based on its hit children’s and adult entertainment roster, including SpongeBob Squarepants, PAW Patrol, and Catfish. The firm has said that it is ‘accelerating its momentum on the audio space’ with a robust new line up. The …
Read More »ViacomCBS Consumer Products brings yoga and an MTV workout to Festival of Licensing’s Community & Wellbeing programme
If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …
Read More »Glue Creative Thinking: “There’s always been room for a design-led brand in the pre-school space”
Glue Creative Thinking refers to itself as a ‘David sized team working with a portfolio of Goliaths’ in its role as brand extension and licensing agency that has seen it not only carve out projects for the likes of BBC Studios’ own London Fashion Week activity, and managing MTV’s Music …
Read More »MTV UK to launch first Reality TV convention to fans in London next year
MTV UK is to host its first Reality Con, a three day immersive and interactive event celebrating its hit reality TV shows, in London next year. The event will aim to bring to life reality TV show hits, such as Geordie Shore, Ex on the Beach, and Just Tattoo of …
Read More »Viacom details retail loyalty deal with EU.Promotions
The deal will see pan-regional loyalty programmes reward shoppers with a range of Nickelodeon and MTV-branded goods.
Read More »VIMN appoints Peter Flamman as new head of youth and music and family and kids brands
In the new role, Flamman will manage the youth and music and the kids and family brand portfolios, including MTV and Nickelodeon across Benelux, GSA, France, Spain, Portugal, Italy, Greece, Malta and Turkey as well as Africa and the Middle East.
Read More »Concept One signs new deals for Nickelodeon and MTV properties
Licenses include Beavis & Butthead, Spongebob Squarepants and Daria
Read More »MTV’s Beavis and Butt-Head teams with Dr. Martens for footwear, apparel and more
Next March will see the pair make their mark within footwear, apparel and accessories for adults in a cross branding partnership with VIMN.
Read More »Vans celebrates 50th anniversary with retro MTV range
The deal will see the reissuing of the retro-styled iconic MTV Vans Era, a range that was first released in 1984.
Read More »Now MyBrandEmail signs MTV deal
Fans can now have their own MTV-themed email addresses.
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