Audio brand Shure taps Licensing Matters Global to take its name into home, fashion, tech and more

The leading audio brand, Shure, has tapped the London-based Licensing Matters Global to lead a worldwide licensing programme to take the popular name into categories including home, fashion, personal accessories, travel, and tech equipment.

The move is part of Shure’s vision to expand the reach of ‘world-renowned brand,’ through strategic licensing. The firm is looking to partner with licensees ready to innovate across designs within the equipment case, microphone stand, and even home decor sectors.

The Shure brand and microphones boast a 96 year history rooted in popular culture, having been attached to the likes of Elvis, John F Kennedy, Martin Luther King Jr and more who have all used Shure microphones and equipment to deliver their messages.

“We are eager to help expand the legacy of this world-renowned brand, through strategic licensing. Our vision is to carry the Shure product excellence into to new categories, through premium products that inspire and empower consumers,” said Mark Edridge, chief operating officer, Licensing Matters Global.

LMG is seeking partner licensees with precision manufacturing capabilities to create modern and ingenious designs for the Shure brand. For example, equipment cases, microphone stands, t-shirts, home décor and more are ideal licensing fits for Shure.

Papa’s got a brand new bag | How Rocksax is having fun and finding growth in the digital age of music

The music merchandise specialist, Rocksax, has undergone somewhat of a transformation over the course of the pandemic. Nothing quite as drastic as a full-blown Jefferson Airplane to Starship transition, but noteworthy all the same.

Click through to the Rocksax online platform and you’ll be met with an engaging product showcase that spans its collection of music artist and band-branded bags, accessories, and bar stools. It’s been the company’s lockdown mission to build its digital presence, and it’s an effort that has paid off.

This time last year, outside of its retail and distribution business – the primary source of business for Rocksax still to this day – this was an outfit that was bringing in around £1 a day via its consumer-facing online operation. Today, Rocksax is doing between £1 and £2 a minute on the platform, selling luggage, backpacks, and vinyl carriers featuring artists and band artwork that spans the genres.

Within the Rocksax portfolio sits every artist to have made a mark on the music merchandise space, from legacy acts such as Black Sabbath and Pink Floyd, to contemporary artists like Billie Eilish. Then there’s the wealth of talent that sits in between; whether you’re into your Madchester sounds of Oasis or your Bowie image, or perhaps, even, the artwork of legacy record labels, like Blue Note or Motown.

Surprisingly, despite the gig and touring industry being ‘decimated’ by the pandemic, the music merchandise sector is going steady. Whether it’s music fans choosing to place their support of musicians elsewhere this past year, or simply that consumers have had time to re-engage with their music collections, and therefore their fandom, it’s for the likes of Rocksax, that business has actually grown.

But then again, music consumption hasn’t abated, but steamed ahead, and today, Rocksax’s license line-up is as varied as the modern day music lover’s Spotify playlist. If eclecticism defines today’s consumer – whether they are pop culture fans, gamers, or music-lovers –  and fuels today’s streaming culture, then Rocksax is having fun tapping into the opportunities that come along with that.  

What you won’t find among the company’s long list of licences, mind you, is Ed Sheeran. No matter how many Glastonburys he does.

“He just doesn’t resonate with consumers in terms of merch,” laughs Ian Hopkins, investor and business development manager at Rocksax. “Likewise, not many people walk around with an Adele t-shirt. Not every artist appeals to merch, there has to be a certain style, and a catalogue of artwork.”

With a more than 20 year career spent enveloped in the music merch scene, whether heading up new business at Virgin or in his role as the founding director of Pulp, it’s fair to say that Hopkins has an eye – and an ear – for what works. Currently, what’s working for Rocksax is its portfolio of bags, and with Hopkins and his business partner now in control of the young start-up, it’s where the focus will remain for the company.

“What’s exciting and what we are having fun with is tapping into how eclectic consumers’ music tastes are these days,” Hopkins tells Licensing.biz. “The digitisation of music is a lot of things, but it has definitely given music fans a bigger field. 

 “When I was growing up, you didn’t buy vinyl or products from anything other than the genre you were into. If you were a mod or a rocker, you were stuck in one genre because you could only buy one single or one album a month, because of the money,” Ian Hopkins,  investor and business development management at Rocksax, tells Licensing.biz.

“But now, because of Spotify, people are multi-genre, and when you look at their phones they have Metallica, Take That, Katy Perry… they listen to it all. And that’s brilliant, because it allows us so much to play with.”

As well, of course, music merchandising has become a new way for music fans to reconnect with their favourite artists. CDs are no longer the go-to purchase for engaging with music, therefore tactility with music is being sought through other means.

It’s certainly why the music licensing space has exploded over the last few years, with the likes of Bravado – Universal Music group’s own licensing division – spearheading innovative leaps forward in the business of licensing bands and artists. 

Likewise, artists have begun creating their own brands, too. Hopkins gives the example of Kanye and his Pablo and Yeezy brands, but plenty others are in on the act, too. The physicality of music is being redefined in branding, and whether its a Motorhead cycling jersey from Milltag, or a Blink 182 backpack from Rocksax, it’s a vibrantly exciting space.

“The music merch business has moved around a bit since I have been involved in it about 20 years now,” says Hopkins. “Where it was traditionally touring merch and what was stocked in HMV or Vertical Tower, it’s moved into fast fashion in Primark, and beyond that with capsule collections going into Selfridges.

“You hear of hip hop artists opening pop-up stores now, and the numbers they are doing through them is phenomenal.”

Like any industry, the music merch space is about finding a point of difference. With Rocksax, that takes the form of its line-up of bags; a range that itself has undergone development and re-development at the hands of Hopkins’ investment that has elevated its quality and design as the firm looks to extend its retail distribution network beyond the HMVs and international outlets it currently works with.

“We want to get these to the likes of Urban Outfitters, and those other Gen Z retailers,” says Hopkins. “It’s why we’ve made a lot developments over this pandemic, revisited the design, moved factories, just elevated the business in general.

“We have opened up our own subsidiary in the US and we have set up two distributors in the US and one in Canada, it’s all been about spotting the opportunities in different markets as they arise.”

One such opportunity spotted was in the resurgence of the vinyl, a movement that breathed life into Rocksax’s own collection of vinyl carry bags – each of them making use of the artwork not of artists but of record labels themselves, tapping – suggests Hopkins – into the more musically educated market of the record collector.

“We looked at the music market and no one was doing much with the old record label artwork, so we thought that, for the slightly more musically educated fan, maybe slightly older, we would develop this range of record label vinyl carriers that you can take your records around to your mates in,” he says.

“For us, it’s about discovering the trends within our primary focus. We could easily get distracted by other things – like gaming, for instance – but we don’t want that. For us, it is about bringing in genres into the bag business.”

Hip hop is a major focus for the team right now. It’s a tough pill to swallow, but the truth is, many of the genre-defining hip hop artists themselves are becoming legacy acts as the 30 year lag starts to come around again.

“It makes me feel ancient,” confesses Hopkins, “that this generation is now finding out about these artists and buying their merch. Dr Dre, Death Row Records, all of that stuff. What will come next – along with hip hop – will be grunge and the ‘80s/’90s grunge, Nirvana and the beginning of Foo Fighters, which will all start feeding in over the next few years.”

One to keep his ear close to his own Spotify in order to tap into the music trends, Hopkins is aware of the need to remain current. The youth of the Rocksax team helps keep the firm on trend, while the closeness with which Hopkings works with licensors goes the distance to help the business stay tuned in.

And the modern scene isn’t all about the music that consumers are engaging with, but the means through which they get their merchandise, too. It’s why the print on demand sector has become one of particular interest to Hopkins over recent months, so much so, that Rocksax is in the early stage talks with print on demand services to bolt onto its own platform.

“We are working with one of the big printers to create a bag that you can out into a printer and it will print out in two or three minutes,” he says. “That’s something we can then create – a load of bags, bring it over from China, and have them here as blanks for people to print what they want, when they want.

“The potential for print on demand in the music merch business, as well as wider licensing, is huge. It’s quite interesting in music merch because you always see the same three designs for a band, who may actually have a library of art work from their albums etc. There’s a long tail which is never seen.

“Put that in front of the consumer, let them choose, and you’ll find some odd winners that a buyer wouldn’t have thought of. Print on demand is putting the power back in the hands of the consumer, and I think that’s a great thing, because the buyer doesn’t always make the right choices.”

Spring budget | Retail restart support, extended furlough, and £300m more for the Culture Recovery Fund

A restart programme to support retailers reopening next month and a £300 million culture recovery fund have been announced in a budget described as the Government’s “use of the full fiscal firepower of the country,” by Chancellor Rishi Sunak this afternoon.

Among the first issues addressed by Sunak as he outline the plans for the 2021 budget – billed as a ‘budget of our time’ – as England makes its preparations to ease out of lockdown, was the return to business for the country’s non-essential retailers.

Under a Restart Programme described by Sunak, non-essential retailers who will be on track to have suffered a 17 week closure through the country’s third lockdown, will be offered a £6,000 grant to help them get them moving forward again.

The support will be part of a £5 billion scheme for businesses across the country, adding to the total direct cash support system for business to now total £25bn over the course of the pandemic.

For hospitality and leisure businesses, the grant has been increased to £18,000 in accordance to the staggered re-opening and social restrictions that will be enforced as they return to operation. Business rates for such businesses will remain 100 per cent suspended for these businesses for the next three months, at which point rates will be discounted by two thirds for the remaining nine months of the year.

Meanwhile, the Culture Recovery Fund which provides financial support for music venues, independent cinemas, museums, galleries, theatres, and heritage sites as they weather the financial storm of the pandemic, will receive a boost of £300 million.

The first recipients of support from a fun that now totals £1.87bn were detail in October last year, with over 1,385 theatres, museums, and cultural organisations across England benefitting from a £257 million share of the fund.

The Prime Minister’s roadmap out of lockdown has also raised hopes around the return of the live music scene, with June 21st earmarked as the date of full relaxation on any and all coronavirus restrictions.

Elsewhere, a final key point to have arisen in Sunak’s afternoon budget address was the introduction of a increase to corporation tax from 2023 to 25 per cent. The tax will be applied to profits of the businesses in excess of £250,000. Companies with profits of less than £50,000 will remain at 19 per cent corporation tax.

“It’s a tax rise on company profits, but only on the larger more profitable companies, and only in two years’ time,” said Sunak.

The Chancellor also went on to confirm that the furlough scheme will be extended until the end of September with employees set to continue to receive 80 per cent of their wages until the scheme ends, but with firms asked to contribute 10 per cent in July, and 20 per cent in August and September as it begins to wind down.

Chris Brook-Carter, chief executive of retail industry charity retailTRUST, said: “Retail will have an absolutely vital role to play in tackling issues like youth employment and social mobility as we move out of this crisis so decisions taken now will not only protect vital jobs and businesses, but the social, economic and cultural importance of the sector to the UK. 

People working in retail have been hit hard financially, emotionally and physically during the entire course of the pandemic. They have had to cope with extremely difficult changes in their working conditions, livelihoods have been placed on hold during the lockdown periods, and, very sadly, tens of thousands of people have been left with no jobs to return to due to the pandemic’s devastating impact on shops and businesses up and down the country. This has led to record demand for retailTRUST’s services.

It is essential that the government and businesses now work together to safeguard our colleagues’ long-term interests and their wellbeing. And as a sector, we all have a responsibility to come together and make the most of initiatives which will help to protect, support and create roles.”

MGA Entertainment signs global music deal with Sony Music’s Magic Star label

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise.

Under the new deal, Magic Star will work with Sony Music Entertainment’s record labels in more than 40 markets around the world, including Columbia Records’ Jam Jr to release new music from LOL Surprise and expand the brand to enable fans to engage in a new way.

Magic Star will create and produce music to support LOL Surprise product lines and future marketing initiatives, bringing the characters to life and to enhance storytelling moments through the power of music. 

Next month, LOL Surprise and Magic Star will support the debut of the next single “I’m a Queen.” Supported by a music video featuring LOL Surprise animated characters and a lyric video.   

Will Speer, head of Magic Star, Sony Music UK, said: “Music plays such an important role in children’s lives from an early age. We are excited to bring this partnership and MGA Entertainment’s products to young global audiences.

“Music transcends borders and allows our fans to engage with the brand in a new and exciting way,” said Sandrine de Raspide, general manager international and licensing at MGAE. “This new partnership with Magic Star, complemented by Sony Music’s deep marketing reach around the world and LOL Surprise fans, positions the brand for chart topping success.”     

Magic Star and MGAE kicked off the partnership in September 2020 with the debut of the LOL Surprise REMIX album, featuring new and original tracks to support the brand’s REMIX toy line – the first series of LOL Surprise dolls that focused on music.

The teams released content for fans that supported the music launch, including multiple lyric videos and animated music videos. As of today, fans around the world have amassed more than 18 million streams and 100 million YouTube views of the album and music videos.   

Magic Star has built up a roster of both established and development artists and brand partnerships since its launch in October 2019.

 

Universal Music Group signs LEGO Minifigure L.L.A.M.A to its Astralwerks label

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks.

L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is also the first artist to release a song via LEGO’s newest physical-digital play hybrid platform, LEGO Vidiyo, a new system that allows kids to direct, produce, and star in their own music videos.

L.L.A.M.A has made his debut with the new single, Shake, a release featuring the three-time Grammy winner Ne-Yo, and newcomer Carmen DeLeon – who recently released the hit single Juegas. The single Shake is now available on the LEGO Vidiyo app and at all DSPs.

The official video for Shake premiered this week and features L.L.A.M.A, Ne-Yo, and Carmen DeLeon in a clip directed by Will Kindrick, known for his work with Ice Cube, Brian Wilson, and She & Him. The new video can be seen HERE.

LEGO Vidiyo is the product of a groundbreaking new collaboration between LEGO and Universal Music Group, who, through the partnership, has offered up a library of tracks created by artists on its label for use in the app. In addition to creating and sharing their own augmented reality experiences with L.L.A.M.A, kids and fans the world over will also find L.L.A.M.A as a minifigure in the DJ Llama BEatBox.

Shake was produced by BTS hitmaker David Stewart, who co-wrote the track with Grammy Award winning artist/songwriter Ryan Tedder.

“I met Ryan at a party. He was the only one who could keep up with me on the dance floor,” recalls L.L.A.M.A. “A few days later, he turned up at my place and we just clicked. By sunset, Shake was born, and it was beautiful. It’s fun. It’s energetic. It makes you want to move.”

Ne-Yo said: “L.L.A.M.A is an artist we need right now. Bringing some uplifting, positive music to people during what has been a hard year for so many is something I am happy to be a part of.”

Carmen DeLeon added: “I was so excited when I was asked to be part of Shake alongside Ne-Yo and L.L.A.M.A. My life revolves around creativity and dreaming big and this collaboration with the LEGO Group is a fulfillment of that.

“I hope this song and the fun music video that we shot inspires kids to always follow their dreams and think outside of the box.”

L.L.A.M.A, whose name is an acronym for Love, Laughter And Music Always, is a global citizen. Originally from the Andean region of South America, he moved to Los Angeles to pursue his dream of making music that makes people happy.

On signing with Astralwerks L.L.A.M.A said: “It feels incredible to be on such a legendary label. I’m constantly inspired by all of the artists on its roster. If I can make at least one person happy then my mission here is complete. The world needs a lift, and I’m up for being a part of that.”

Pokémon and Post Malone to host virtual music concert as part of the brand’s 25th anniversary celebrations

Pokémon has unveiled plans for a virtual music concert celebrating its 25th anniversary with the help of the headline act and Pokémon fan, Post Malone.

Taking place on February 27th – or Pokémon Day to the real fans – the event will take the form of an online party for all fans of music and Pokémon around the world. The virtual music concert will serve as the launch activation for the franchise’s year-long P25 Music programme – an initiative that has seen Pokémon team up with Universal Music Group to bring a host of music surprises to 2021.

As part of the P25 Music programme, Pokémon revealed last month that Katy Perry had been secured as its premier artist.

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.

The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27 (0:00 a.m. GMT on February 28) .

Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.

The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in the video below.

https://youtu.be/Cdn_Fvug-hI

 

In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games.

In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.

LEGO teams with Universal Music Group to launch creative music franchise LEGO Vidiyo

The LEGO Group has teamed up with Universal Music Group to unveil LEGO Vidiyo, an innovative music video maker experience that celebrates children’s creativity and passion for music.

Through LEGO Vidiyo, kids can direct, produce, star in, and share their own music videos, using chart-topping tracks from Universal Music’s wealth of global artists.

Aimed at kids aged seven to ten, LEGO Vidiyo aims to provide a safe universe where they can explore physical and digital play by letting them experiment with play and music. LEGO states that the platform combines new technology with the LEGO System in Play, to help kids discover music, express themselves, and do so with anonymity that keeps them safe online as they upload their content to the accompanying App feed.

Accessed through a mash-up of LEGO elements, minifigures, music, augmented reality, and a new app, LEGO Vidiyo features endless combinations of editing options that are unlocked through new special effect ‘BeatBits.’

Kids can choose one of the man songs in the App from a variety of established artists. They can then create their own band form a collection of physical minifigures which can be customised and brought to life in different scales through AR tech n the Vidiyo app. Using ‘BeatBits’ – decorated 2×2 square LEGO elements that unlock special features when scanned – users can then line-up an array of special effects. This element allows them to control everything from video and music styles, to scene effects.

LEGO Vidiyo music videos can be set anywhere, and kids can set their stage by scanning their surroundings. Then, by hitting the selected BeatBits in the app, children can take creative control of their music video production, creating dance moves and audio effects in a 60 second performance. These performances can even be trimmed down to five, ten, 15, or 20 seconds clips for sharing with friends.

Finally, once the content has passed moderation, these clips can then be uploaded to the App feed.

LEGO underlines that any content featuring personally-identifiable information, such as children starring in the video, will not be approved for the App feed upload, but can be stored locally in-app, so friends and family can enjoy the content.

New music, challenges, and inspirational content will be added regularly to the App to keep gameplay fresh and encourage children to continue developing their creative skills. The challenges are designed to help young creators transform their videos from simple performances to exciting and dynamic productions, while ensuring they take full advantage of the wide range of features LEGO VIDIYO has to offer through new unique BeatBits.

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, chief marketing officer, the LEGO Group.

“Research shows over three quarters (79 per cent) of parents globally wish their children had more creative confidence, so we’re launching LEGO Vidiyo to help make that happen. We know children are always chasing new ways to experiment creatively, and LEGO Vidiyo is here to help all kids with a passion for music unleash their creativity through LEGO building and music video production. We can’t wait to see what they come up with.”

LEGO Vidiyo is the first collaboration between the LEGO Group and Universal Music Group, after the two companies announced their partnership in April 2020.

Olivier Robert-Murphy, executive vice president, Universal Music Group and Brands added: “Through this innovative global partnership – with the power of music and play harnessed to support early development of creativity – children around the globe will be able to express themselves as they stage, direct, perform, and share their music videos.

“LEGO Vidiyo is a great way for millions of kids to discover new music and get closer to their favourite artists while learning and connecting through play.”

LEGO Vidiyo will witness the roll-out of a new App experience, LEGO sets, and lifestyle products, which are being brought to life in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company.

The first LEGO Vidiyo products will be available in the UK from March 1st 2021.

BBC Studios launches Bluey: The Album on US streaming platforms in Demon Music Group partnership

BBC Studios has partnered with Demon Music Group Ltd for the US launch of the first album from its hit pre-school series, Bluey across all major streaming platforms. Titled Bluey: The Album, the release will feature singles Keepy Uppy, Here Come the Grannies, and Instrument Parade.

The album will feature 17 original compositions from season one of the series currently airing on Disney Channel, Disney Junior, and Disney+ in the US. The album has been composed by Bluey’s song-writer Joff Bush and his music team. The soundtrack will initially be released in the US and Australia, with other regions to follow later in the year.

Harriet Newby-Hill, brand director, BBC Studios, said: “Music plays an important part of the storytelling in Bluey and beautifully encapsulates the warmth, energy and humor of the series. We’re thrilled to bring fans of all ages a collection of songs that captures the joyful and heartfelt spirit of Bluey.” 

 Adrian Sear, commercial director, Demon Music, added: “Everyone remembers their first album so we’re excited that this could be the first album for many young Bluey fans and provide the soundtrack for their own played-filled adventures.”

 Bluey composer, Joff Bush, said: “I’m incredibly proud and honored to be a part of something as special as Bluey. This album is for fans young and old and I hope they enjoy listening to it as much as I loved creating it.”

Bluey is a multi-award-winning Australian children’s series that has taken Australia and the US by storm and is currently charming audiences across the globe. Loved by parents and children for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a six-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures.

 In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand and Greater China. 

Darran Garnham’s Toikido launches with AmongUs global toy rights

Given the manner in which Innersloth’s hit mobile and Steam gaming title, AmongUs, has managed to capture the world’s attention over the course of 2020, it was always to be the rather fortunate firm indeed to whom the licensing and toy rights finally fell.

Launched in June 2018, it took a global pandemic to give the free multi-player game the airtime it needed, driven in popularity by a number of high-profile Twitch channels that picked it up as the ultimate antidote to Coronavirus boredom, to officially become the most downloaded game globally of the past year.

Beating other popular mobile games such as PUBG mobile, Roblox, and Call of Duty, AmongUs hit a total of 264 million downloads globally last year. 41 million of those were in the US alone.

The game fired the collective imaginations of gamers the world over and incited much chatter over who – indeed if anyone – would be the company that aligned itself with the sensibilities of its studio, Innersloth, enough to take the game into the physical consumer products space.

Toikido founder Darran Garnham

It came as little surprise then when, only last week, the toy, licensing, and entertainment industry guru, Darran Garnham, declared that the honour had fallen to him and his boundary-pushing, multi-discipline business venture, Toikido.

The big news for everyone keen on tapping into one of the biggest entertainment IPs to have emerged from the 2020 pandemic – and most likely its ongoing 2021 twinned experience – is that, with the global master toy rights to AmongUs, we can expect to see launches across a number of categories, including – “but certainly not limited to” – collectables, figures, plush, play-sets, RC, and more.

The partnership will mark the first for Toikido, a business itself born out of the last year, as it looks to “push the envelope of innovation” in not only the kind of toys and IP it delivers to a contemporary toy industry, but in the way the industry itself operates. From the outset, Toikido certainly appears to be one of the many silver linings that the children’s industry has striven for over the last 12 months.

“Toikido has been born by handpicking amazing people who I have always wanted to bring together,” Darren Garnham, the business’ founder, tells ToyNews. “We’ve developed an ecosystem across many disciplines and skills that are really going to shake things up a bit.”

First and foremost, Toikido will be doing so by partnering with existing studios as well as developing its own brands, games, and content. Secondly, states Garnham, is that Toikido has been designed from the ground up, to push the envelope of what toy companies of the 21st century look like.

“We are a young team and between us have decades of knowledge, strong relationships throughout the industry, and we are trusted,” says Garnham. “It’s a group that includes Grammy and BAFTA winners, inventors, investors, social media, IP and tech experts, and it’s this unique blend of talent and skills that will make the difference.”

A name well-known in the toy, licensing, and entertainment circles, Garnham’s career has seen him attached to some of the biggest companies across the space, including the likes of Nintendo, Pokemon, LEGO, MTW Toys, and Mind Candy as part of the team that built Moshi Monsters into a multi billion-dollar retail business. It’s an enviable CV and one – through his experience with Moshi and a tenure at Universal (where he managed over 4,000 licensees) that has given him the skills needed to run a global IP business.

“I have worked with the very best toy companies, watched how they pitch, what they pitch, how they innovate and where opportunities exist to do things even better,” says Garnham. “I have also been exposed to models well outside the toy industry and this has led us to conclude that there are untried models we can pull from other industries into the toy space and make a real difference to how business is done.”

It’s through a career as diverse as the people and talent he has met throughout it that Toikido begins to be pulled together. It’s not just a team drawing from the toy or licensing industries, but backgrounds working with some of the biggest artists (in both music and social media) in the world.

“This allows us to not only launch toys from different platforms, but also from unexpected places,” he says. “This cross-functional, cross-platform integration and knowledge is one of the things that sets us apart.”

Garnham makes it abundantly clear that Toikido is here to “turn things on their head” in the toy space. A career spent watching innovation in product give way to cost in order to meet the demands of each part of the chain, Garnham wants to prove that “it’s still possible to make amazing products that give each part of the chain what they want without having to drop the quality bar.”

“Retailers want as much margin as possible, licensors as much royalty as possible, but also the best products, and the end consumer wants value for money. The we include R&D costs, marketing, shipping and placement, and compromise and mediocrity take over. This often leads to cheap, disposable toys making innovation difficult,” Garnham says.

“But we will be delivering toys that will be kept and passed down the generations because they are great toys with great play value.”

With a hand in Mediatonic, the wellness app Calm, KidsKnowBest and SuperAwesome, Garnham makes no secret of the fact that he likes to be involved in “fast moving, disruptive companies.”

“I love the journey, the energy, the belief to win,” he explains. “I also like data driven decisions. Research and launch, but don’t be afraid to kill or pivot if required.”

As a result of such mind-set, Toikido will be partnering with kids and family market experts Kids Industries and Kids Know Best as part of its service to partners, utilising the expertise of each to drive the firm’s insight and design strategy as well as targeted marketing initiatives through influencer programmes.

So to write 2020 off as the year we’d like to forget is to do a disservice to the leaps in innovation and forward-thinking that have been taken because of it. The toy industry itself has managed to find a new stride and has given space for opportunities as it has continued to grow during the challenges presented to it.

“Personally, I have taken 50 less flights this year and spent that time with my kids, while the negative knock-on effects for business has been minimal,” says Garnham. “I think we will question the need to spend the first quarter of the year running around the globe from fair to fair. With that being said, we work in an extremely sociable sector, and I can’t wait to bump elbows with friends when we next meet.”

When that will be, who’s to say. In the meantime, Garnham and the Toikido team have enough to keep them busy. Handling toy roll-out for the biggest mobile gaming IP of the past year is no small undertaking, and it’s a tone for the future of Toikido that the team is keen to pitch right.

“We are building a culture that will support our partners, avoid cannibalisation, and as a business, dedicate itself to supporting the shared visions, rather than taking in too many IP and getting distracted,” says Garnham.

“Within the team we have experts in numerous fields, so if the licensor requires, we can help expand IP from one platform to another – bring games into movies, toys into animation, social media talent into toys or music.

“We’re a new type of toy company for a brand new type of world, and we look forward to bringing a number of you on the journey with us.”

Universal Music Publishing Group acquires Bob Dylan’s entire song catalogue in landmark deal

Universal Music Publishing Group has acquired the entire catalogue of songs written by the iconic Bob Dylan in an agreement that encompasses more than 600 copyrights spanning 60 years. From 1962’s cultural milestone Blowin In the Wind to this year’s Murder Most Foul, the copyright deal has been recognised as a landmark acquisition for UMPG.

UMPG chairman and CEO, Jody Gerson, said: “To represent the body of work of one of the greatest songwriters of all time – whose cultural importance can’t be overstated – is both a privilege and a responsibility.

“The UMPG global team is honored to be Bob Dylan’s publishing partner and I especially want to acknowledge Marc Cimino whose passion and perseverance were instrumental in bringing this opportunity to us. We look forward to working with Bob and the team in ensuring his artistry continues to reach and inspire generations of fans, recording artists and songwriters around the world.”

Sir Lucian Grainge, chairman and CEO of Universal Music Group, added: “As someone who began his career in music publishing, it is with enormous pride that today we welcome Bob Dylan to the UMG family.

“It’s no secret that the art of songwriting is the fundamental key to all great music, nor is it a secret that Bob is one of the very greatest practitioners of that art.  Brilliant and moving, inspiring and beautiful, insightful and provocative, his songs are timeless – whether they were written more than half a century ago or yesterday.

“It is no exaggeration to say that his vast body of work has captured the love and admiration of billions of people all around the world. I have no doubt that decades, even centuries from now, the words and music of Bob Dylan will continue to be sung and played – and cherished – everywhere.”

Bob Dylan’s songs have been recorded more than 6,000 times, by an array of artists representing dozens of countries, cultures and music genres. Some of his best known works include the aforementioned Blowin’ In The Wind, The Times They Are a-Changin’, Like A Rolling Stone, Lay Lady Lay, Forever Young, Knockin’ On Heaven’s Door, Tangled Up In Blue, Gotta Serve Somebody, Make You Feel My Love, and the Academy Award-winning Things Have Changed.

In the decades since he first burst into the public’s consciousness via New York City’s Greenwich Village folk music scene in the early 1960s, Bob Dylan has sold more than 125 million records around the world and amassed a singular body of work that includes some of the greatest and most popular songs the world has ever known.

He continues to traverse the globe each year, performing nearly 100 concerts annually in front of audiences who embrace his new music with the same fervor as they do his classics. He was awarded the Nobel Prize for Literature in 2016 – the first songwriter to receive such a distinction – cited by the Swedish Academy “for having created new poetic expressions within the great American song tradition.”