MyBag has partnered with Núnoo, the Danish bag and accessories brand, and iconic doll brand Barbie, to launch an exclusive collection that launched in line with Barbie Day on 9 March.
The capsule collection comprises six exclusive bags, including a re-envisioned version of the iconic Helena and Honey bags, a phone pouch and an AirPod holder, in either hot pink, light pink or black, with a hint of sparkle.
Inspired by the concept of Barbie going to Copenhagen, the partnership combines the laid-
MyBag is celebrating the new collection with a vibrant campaign featuring the ultimate girl gang, inspiring fun and confidence in personal style. In line with the MyBag ethos, the campaign promotes self-love and kindness, with the slogan ‘Together we shine with Barbie x Núnoo’.
The collection will be stocked exclusively on MyBag.com.