Tag Archives: my little pony

Hasbro and eOne detail global broadcast partners for new My Little Pony: Pony Life series

Hasbro’s global entertainment studio, eOne has secured a strong line up of broadcast partners across most of the globe for the next latest chapter of the ever-popular My Little Pony brand. My Little Pony: Pony Life is a new series premiering in select territories this autumn, with a larger roll-out running …

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World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Hasbro extends representation deal with WildBrain CPLG to cover CEE and Turkey

Hasbro has extended its agreement with the sport, lifestyle, and entertainment licensing agency, WildBrain CPLG to cover both CEE and Turkey. The move is an extension of the deal it had with the firm, naming it the Hasbro sub-representative in the Nordics and Benelux regions as of January 1st this …

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Hasbro gives My Little Pony franchise a new look with Pony Life

Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life. Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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