Tag Archives: My Melody

Nintendo partners with Sanrio to launch character residents and items to Animal Crossing: New Horizons

Nintendo’s hit video game title, Animal Crossing: New Horizon has welcomed a cast of Sanrio residents and themed items through the launch of the Animal Crossing Sanrio Collaboration Pack. Launched to sell out success last week, the pack includes all six amiibo cards from the unique Sanrio Collaboration Series, all …

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Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …

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