Tag Archives: National Hot Rod Association

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels. The three new NHRA licensees crossing the line this season are JH Design with a new …

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The National Hot Rod Association partners with Game Time for range of NHRA watches

The National Hot Rod Association has partnered with the watchmaker Game Time to develop a series of NHRA Premier Watches in a new deal brokered by JRL Group. The NHRA is recognised as one of the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod …

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National Hot Rod Association revs up its brand licensing roster with JRL Group

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing programme under the NHRA brand. Founded in 1951, the National Hot Rod Association is the world’s largest motorsports sanctioning body and has been the preeminent force in the …

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