Natural History Museum appoints TSBA as international licensing agency

The Natural History Museum’s mission to create advocates for the planet is set to be amplified to a global scale as the Museum announces it has appointed specialist brand agency TSBA as its international licensing agent.

The appointment of an international licensing agency will enable the Museum to expand its hugely successful programme around the world. Housing more than 80 million specimens, the Museum’s collection tells the incredible story of our planet’s natural history, which is also helping to unlock answers to the big issues facing humanity today. It is this invaluable IP and the Museum’s international reputation that TSBA will employ to build licensing partnerships that resonate with a global audience. The Museum will continue to run the UK licensing programme directly. 

Maxine Lister, Head of Licensing, Natural History Museum, says: “We are so excited to embark on this journey with TSBA. This is a significant milestone for the licensing programme as we seek to build brand awareness in international territories. We are delighted to be expanding the programme internationally to build relevant collections that will genuinely resonate with today’s consumers.”

Ian Mallalue, CEO, TSBA Group, says: “We are thrilled to be working with the Natural History Museum to extend their brand, and awareness of the invaluable work that they do, to a wider audience around the world. The calibre of partnerships already in place in the UK is a fantastic benchmark for the extension of the licensing programme into new territories.”

TSBA will be exhibiting at the Licensing Expo (booth F124) and available to meet with interested parties to discuss opportunities for the licensing of the Natural History Museum brand. Please contact enquiries@tsbagroup.com for more information or to book a meeting.

Thunderbirds and Natural History Museum join Bachmann Europe’s hobbyist portfolio

The European hobby specialist, Bachmann Europe, has detailed a slew of new licensed releases with the launch of its Spring catalogue that includes buildable models from the classic Anderson Entertainment IP, Thunderbirds, and a new Natural History Museum range of dinosaurs.

Headlining the announcement, Bachmann has unveiled a range of Thunderbirds plastic kits produced under its Adventures in Plastic banner. Comprising 11 different kits across a number of scales, hobbyists can construct detailed models of vehicles from the original TV series.

All five Thunderbird aircraft and underwater craft feature, as well as Fireflash, The Mole, and Lady Penelope’s iconic car FAB 1.

The deal follows a slate of recent licensing activity for Thunderbirds’ IP owners, ITV Studios, who over the last month has secured an extended partnership with the streaming service BritBox to air classic Thunderbirds, a series that made its UK debut in 1965.

Prices on the new range start at £29.99 and each of the 11 kits is ready to be dispatched to Bachmann stockists from next week.

Additionally, and as part of its Spring 2021 MCC Announcements, Bachmann has partnered with the Natural History Museum to launch a licensed Dinosaur Collection.

Now available with new packaging that incorporates a fun and educational fact sheet, the range has been developed under the guidance of the Natural History Museum’s researcher, Dr Paul Barrett. The range includes eight sets to choose from and are available from Bachmann stockists now.

The two new ranges have been introduced as part of Bachmann’s first Model, Collect, Create branding announcements. A new mode of communicating its portfolio to customers, Bachmann will provide quarterly MCC updates on new plastic kits, toys, and collectables in the UK and around the world.

As with its successful 2020 British Railway Announcements, new items unveiled in the MCC Announcements are due to  arrive with Bachmann stockists over the course of the next three months.

Roald Dahl and Natural History Museum partner to launch Extraordinary Explorers clothing range with M&S

The collaborative efforts of The Natural History Museum and the Roald Dahl Story Company have finally come together, as this week witnesses the launch of a new children’s clothing collection exclusively with Marks & Spencer.

Called Extraordinary Explorers, the collection feature 24 pieces, each made from 100 per cent sustainably sourced cotton and targeting children aged from two to seven.

The range landed in stores and online this week and is a “playful edit of daywear designs” featuring some of the best-loved Roald Dahl characters, as well as animal facts from the scientists at The Natural History Museum.

Among the illustrations in the special spring/summer range are characters from well-known stories like Fantastic Mr Fox, The Enormous Crocodile, The Giraffe and the Pelly and Me, and James and the Giant Peach.

It includes matching sweatshirt and jogger sets, t-shirts, shorts, and day dresses.

A spokesperson from Marks and Spencers, said: “We’ve had a lot of fun designing this collection in collaboration with the teams at Roald Dahl and the Natural History Museum. We want to continue to appeal to our customers and their little ones through stylish daywear and exciting design, all at great value.

“The Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe while learning something too.”