Tag Archives: NBA

Kareem Abdul-Jabbar and the estate of Bruce Lee collaborate on social justice campaign

Former NBA star and social justice champion, Kareem Abdul-Jabbar has formed a new collaborative partnership with the estate of Bruce Lee. The partnership, presided over by Iconomy LLC, will kick off with the release of a limited edition t-shirt with the purpose of tackling systemic racism and fighting for social …

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Bit Fry Game Studios scores NFL Players Association partnership for its latest video game push

Bit Fry Game Studios has struck up an agreement with OneTeam Partners and the NFL Players Association to bring an officially-licensed football game to the studios’ growing line-up of sports videogames. The games developer already incorporates select NFL players into its existing arcade action NHL-licensed hockey game Ultimate Rivals: The …

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The NBA teams with blockchain gaming outfit Dapper Labs for NBA Top Shot

The NBA has partnered with the team behind CryptoKitties, the hit blockchain-based collectors game, to launch a new digital platform called NBA Top Shot. Dapper Labs, the team who propelled the digital kitten collecting title to popularity by using the blockchain system, has signed up to develop the NBA-licensed game …

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