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Spin Master and Nelvana sign Hachette Publishing for Bakugan book series in France

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The global children’s entertainment company Spin Master and the children’s animated content distributor, Nelvana have struck up a partnership with Hachette Publishing to launch a new Bakugan book series in France.

The partnership will kick off this autumn with the release of two new titles: Le Bakugan Dore, which lands on bookshelves this month, and a second release to land in December this year.

“Building on the strong foundation our team has secured with prime broadcast placement on Gulli and Canal J and along with the support of Spin Master’s international roll-out of toys, we are excited to launch a new publishing programme for Bakugan in France with Hachette,” said Mellany Masterson, head of Nelvana Enterprises.

“Hachette’s leadership and expertise in publishing make them the perfect partner to bring the world of Bakugan to more fans in new ways.”

Season One, Bakugan: Battle Planets (100 x 11 min) and Season 2, Bakugan: Armored Alliance (104 x 11 min) currently air on Gulli weekdays at 4:35PM in France and on Canal J at 6:45PM.

Both seasons air on Cartoon Network in the US, and TELETOON in Canada, as well as on Cartoon Network in Spain, Italy, Middle East, Gulli, Canal J and M6 in Africa, Sony Pop in the UK, Super RTL in Germany, RTL in the Netherlands, Hungary, and Croatia, Nine GO! In Australia, TVNZ in New Zealand, Star in Greece, 1+1 in the Ukraine, PopTV in Slovenia, VMMa in Belgium, and SIA in Lithuania.

Spin Master launched Bakugan: Armored Alliance toys internationally this autumn after a successful launch in North America this past spring 2020. An additional wave of products will also launch internationally this coming Spring. Nelvana, who co-produces the series with Spin Master and TMS Entertainment, manages the franchise’s licensing programs in both France and Canada.

Bakugan: Armored Alliance (104 x 11 min) follows the adventures of Dan Kouzo and his best friends: the first kids on Earth to bond with the mysterious alien creatures known as Bakugan. The fate of not one but two planets rests in the hands of this new breed of Bakugan Brawlers.

Nelvana and Spin Master secure raft of new broadcasters including Netflix for the hit Bakugan franchise

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The children’s animated and live action content distributor, Nelvana and kids’ entertainment company, Spin Master have secured a raft of new broadcast partners for both seasons one and two of the hit Bakugan franchise.

The new distribution deal for both Bakugan: Battle Planet and Bakugan: Armored Alliance includes Netflix in the US and Canada, Pop in the UK, 9Go! in Australia, and Dreamia in Portugal for the second season, as well as Televisa in Mexico, Dreamia in Portugal, Nelonen Media in Finland, Dexy Co in Serbia, and Talent Show in Croatia for season one.

These new distribution deals are in addition to the previously announced broadcast partners including TeleToon in Canada, Cartoon Network in the US, Cartoon Network in Spain, Italy and Middle East, Gulli and Canal J in France and Africa, and Pop in the UK, alongside a host of others.

“Bakugan is a revered franchise with a loyal fan base that has achieved great popularity worldwide as the series continues to enthrall and capture the attention of young audiences,” said Mellany Masterson, head of Nelvana Enterprises. “The momentous addition of these leading international broadcasters elevates this powerful franchise to the next level and allows Bakugan to be shared and enjoyed by many more brawlers around the world.”

Thom Chapman, senior director, sales and distribution, Spin Master, added: “The continued influx of international distribution deals is a strong testament to the franchise’s reigning popularity.

“Bakugan is an exemplary franchise for Spin Master proven in its long-lasting brand affinity. We look forward to bringing the epic world of Bakugan to more fans with this expansion.”

Bakugan: Armored Alliance is the second season of Bakugan: Battle Planet. The anime adventure series follows the adventures of Dan Kouzo and his best friends as the first kids on Earth to bond with the mysterious alien creatures known as Bakugan. The fate of not one but two planets rests in the hands of this new breed of Bakugan Brawlers.

The new season launched earlier this year on Cartoon Network in the US, and TeleToon in Canada.

Along with the new season, Spin Master launched Bakugan: Armored Alliance toys in North America in Spring 2020, with a new wave of products launching this autumn in US and Canada. Additionally, the children’s entertainment company will be rolling out their Bakugan: Armored Alliance toy line internationally this autumn.