Tag Archives: Nerf

Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories

The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro’s NERF franchise. The 40-piece apparel and accessory kidswear collection boasts ‘all-over prints, reflective detailing, and unisex shapes for …

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Manchester’s Trafford Centre prepares for a £4.5m Nerf laser combat attraction

Plans have been put in place to launch the first official Nerf Action Experience attraction in Manchester’s Trafford Centre shopping destination through a partnership between Hasbro and Rocafella Leisure Group. The £4.5 million attraction will mark the first of its kind Britain, mirroring a similar attraction already open in Singapore …

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World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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