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Cult hit video game Cuphead lands its own Netflix animated series

Cuphead, the vintage-styled video game made notorious for its compelling difficulty, has been building its pop cult following for the past couple of year through a growing licensing programme. It’s now just landed its first animated series. The all-animated series will arrive courtesy of a partnership between Netflix and King …

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Netflix’s The Umbrella Academy powers into toys with Xtreme Play

Dark Horse Comics’ Umbrella Academy has already caused a stir via its live-action adaptation for Netflix, and is about to tackle to the toy industry with a new collectable line. In a deal brokered by Striker Entertainment with Universal Content Productions, Xtreme Play has detailed its plans to create a …

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Netflix is launching a ‘Pokémon Go-style’ app game for Stranger Things in 2020

In a move that sees the streaming platform align itself closer with the gaming space, Netflix has detailed the upcoming launch of a Stranger Things app game. The new role-playing game-puzzle hybrid will use location-based technology – the kind popularised by the Pokémon Go hit title – to allow players …

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Hasbro’s Magic: The Gathering to land on Netflix with new animated series

Hasbro’s fantasy card game franchise, Magic: The Gathering is heading to a new home on Netflix, as plans get underway to develop the title into a new animated series. The series Magic: The Gathering will feature a new storyline that expands on the game’s power-wielding heroes, called Planeswalkers in the …

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LEGO reveals official Stranger Things set: The Upside Down

It’s only gone and happened. LEGO has put the rumours to rest and answered the call of every pop culture fanboy and fangirl across the globe, with the unveiling of its LEGO Stranger Things set. In what has been billed by many across the pop culture scene as “the perfect …

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Netflix secures “overall deal” with Dark Horse Comics following The Umbrella Academy success

Netflix has signed an “overall deal” with the comic book publisher Dark Horse Entertainment, having seen success with the adaptation of its The Umbrella Academy comic series. The series was recently renewed for a second season, in a deal that was followed with a wider reaching partnership for Dark Horse …

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How are the Peaky Blinders building a global empire through licensing?

Haircuts, mood lighting, family meetings and "sit down, Arthur..."; Peaky Blinders has become a cultural phenomenon that thanks to the support of Netflix, is on its way to taking over the world. In true Shelby style. Licensing.biz sits with Endemol Shine's Jane Smith to talk strategy in building this Shelby empire...

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