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Tag Archives: news

Here’s how you can feature your brands in the ToyNews Toy Fair special issue

ToyNews is accepting editorial for its January/February Toy Fair special issue now. Don’t miss your chance to be a part of the industry’s must read Toy Fair special issue of ToyNews by securing your spot within our extensive London Toy Fair, Nuremberg Toy Fair, and Spring Fair, as well as …

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Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

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One Animation launches new AR Oddbods app game Oddbods Oddlife

One Animation’s hit global brand, Oddbods, has made its move on the augmented reality space with the launch of its immersive, face-recognition app for iOS. The launch follows the runaway success of goGame’s Oddbods Turbo Run, the brand’s first endless runner game that saw more than nine million installs in …

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Rocket Licensing named worldwide agency for web-comic turned lifestyle brand Fuzzballs

Rocket Licensing has been named the worldwide licensing agency for Fuzzballs, a pop culture brand which began life as a Tumblr web comic back in 2013. It follows the adventures of a cast of characters including Fuzz Cat Whisky, Fuzz Bunny Ollie, and Fuzz Tiger Timmy and is the brainchild …

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Carte Blanche unveils Me to You animation to kick start 25th anniversary celebrations

Carte Blanche Greetings has unveiled a new Me to You animation that will form the basis of the brand’s 25th anniversary celebrations for the coming year, highlighting the life events that its mascot Tatty Teddy has shared with its audience. Taking the title Life Revolving, the animation centres on the …

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Sales pass £1m in Hobgoblin apparel as the ale and beer brand rolls out new look

Apparel sales for the popular ale and beer-turned lifestyle brand, Hobgoblin are surging to over £1m at retail thanks to the success of a licensing programme spearheaded by the licensed clothing specialist, Poetic Brands. The rising popularity of the brand has followed a recent overhaul of the IP’s positioning within …

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WWE launches new WrestleMania board game and card game compendium

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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Boat Rocker Studios secures multi-territory Boomerang deal for Kingdom Force

Boat Rocker Studios has secured a multi-territory deal with Boomerang for Kingdom Force, its new pre-school animated action series from Industrial Brothers. The deal will see the 52 x 11′ series broadcast on Boomerang in key EMEA markets across the region, including UK, France, Germany, Italy, Turkey, Israel, and Africa from …

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Expansion for The Insights People as firm welcomes five new team members

The kids, parents and family market intelligence unit, The Insights People has expanded its team yet again, with the appointment of no fewer than five new members to its research and technical departments. The Insights People, which now survey more than 2,000 children every week, across three continents and seven …

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Brands In expands into accessories in new Friends and Riverdale deal for New Look

Brands In, a specialist in licensed fashion apparel, has broadened its category offering by expanding into the accessories market.  The company has initially unveiled its new lines at retail exclusively in New Look, showcasing two Warner Bros. key properties, Friends and Riverdale. Faye Walton, head of buying, accessories and lifestyle, …

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