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Tag Archives: news

Rugby League World Cup 2021 is ‘biggest project the sport has ever seen’, and there’s no better time to brand build

As the world waits for sporting events across the globe to open their doors to the crowds once again, the Rugby League World Cup 2021 brand has its own, additional project underway – developing and rolling out a comprehensive licensing programme designed to ‘transcend the sport’ itself and tap into …

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The Entertainer partners with Riverside Brands for ELC brand extension programme

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Rocket Licensing picks up CBeebies’ English language learning series Yakka Dee!

Rocket Licensing has been appointed as the international licensing agent (territories excluding China) for the popular CBeebies show, Yakka Dee! Currently in its third series, the animation and live action programme is now in production for series four and five, which are due to air in 2021. Yakka Dee! is …

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Hasbro partners with Regatta for Peppa Pig outdoor clothing and accessories

Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe. The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with …

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Sagoo teams with Graine Creative to launch Rilakkuma arts and crafts kits for kids

The independent French agency, Sagoo has partnered with the French arts and crafts specialist, Graine Creative to produce five new kits for older children, based on the hit Japanese character brand Rilakkuma. The deals adds to a rapidly growing portfolio of consumer products for Rilakkuma – the world’s most relaxed …

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HRH The Princess Royal closes out Save the Children’s Save With Stories with Thomas and the Royal Engine

Save the Children Patron Her Royal Highness The Princess Royal, has marked the end of Save the Children’s successful Save With Stories initiative with a reading of Thomas and the Royal Engine. The video has been shared on Save the Children UK’s Instagram page and is the final installment of …

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Art Ask Agency signs Italy’s Yamamay for new Pet Rocks nightwear and loungewear collection

Art Ask Agency has partnered with the Italian intimates retailer, Yamamay to launch the first stage of its Pets Rock collection of nightwear and loungewear in over 500 stores in Italy and worldwide, as well as online. June witnessed the launch of the summer range with maxi t-shirts and short …

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WildBrain Spark to manage growth of pre-school brand Shimajiro for English-speaking market

WildBrain Spark – the digital media division of WildBrain – has been appointed by Benesse Corporation to manage the English-language channel and content for its popular edu-tainment pre-school brand, Shimajiro on YouTube. Shimajiro is an educational character and learning buddy famous across Asia. Under the new partnership, WildBrain Spark will …

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Gaumont appoints Michelle Sullivan to role of VP creative executive

Gaumont, the film company and producer of the award-winning Narcos series and the upcoming animated series, Do, Re, & Mi, and High in the Clouds, is expanding its animation and family efforts with the appointment of Michelle Sullivan. Sullivan most recently served as development executive for Amazon Studios, where she …

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