Tag Archives: news

Elmer the Patchwork Elephant welcomes Danilo and Robert Frederick to the licensing roster

Elmer the Patchwork Elephant has welcomed two new licensing partners to its growing roster, as the popular publishing property now makes its way into the calendars and greetings, and gifts and stationery sectors. A duo of deals brokered by Metrostar, Danilo has joined the line-up to publish calendars, greetings cards, …

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Rilakkuma lands second series on Netflix as Sagoo sees licensing programme ‘growing apace’ in Europe

Rilakkuma, the cute Kawaii bear, will be returning to Netflix for a second series, following a successful debut back in 2019 that has given life to a growing licensing programme managed by the independent agency, Sagoo Licensing. Production of the new stop-motion animated series is now underway with the title …

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Sesame Street tucks into the breakfast market with its own cereal launch

Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021. The cereal has been developed to support growing bodies with …

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Merchantwise Licensing lines up Xbox merchandise partnership with Australian retailer EB Games

The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between Microsoft’s Xbox and the Australian retailer, EB Games that will see the in-store launch of a new collection of Xbox branded merchandise. Under the new partnership, all EB Games stores across Australia will feature an …

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Debenhams to close all 124 stores as JD Sports rescue talks are terminated

Debenhams is to wind down the business and close all 124 stores after JD Sports ended discussions over a rescue deal for the struggling department store chain. Rescue talks ended between the two companies following the collapse of Arcadia Group yesterday afternoon. The latest developments now puts 12,000 high street …

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Condé Nast opens it first branded property in China with the launch of Vogue Cafe Beijing

Condé Nast has opened its first branded property venture in China with the launch of the Vogue Cafe Beijing. Opened under a licensing agreement between Beijing Sycamore Seed Advertising and Media, the new cafe marks the first of a sweep of planned branded cafes for China. The second Vogue Cafe …

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Hasbro partners with the World Taekwondo Federation for Get Active with the PJ Masks campaign

Hasbro has struck a multi-territory partnership that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will span multiple markets …

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Pokémon partners with The Wand Company to launch the first Poké Ball Replica Series

The Pokémon Company International has teamed up with The Wand Company to release the first die-cast Poké Ball Replica Series, giving fans the chance to collect premium replicas of the iconic Poké Ball, Great Ball, Ultra Ball, and Premier Ball. Equipped with proximity-sensing technology, each of the die-cast replica’s buttons …

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Pocket.watch extends its toys licensing partnership with Flair for newest YouTube star Kids Diana Show

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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Classic greetings brand Holly Hobbie secures Truffle Shuffle deal through Bulldog Licensing

Truffle Shuffle has been confirmed as the latest retail partner for the vintage Holly Hobbie brand and a recently launched collection that spans limited edition t-shirts, mugs, and tote bags all based on the classic greetings card characters of the 1960s. Illustrated by the artist of the same name, the …

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