Tag Archives: news

British fashion brand Gresham Blake launches limited edition TfL apparel collection

TSBA Group has signed the contemporary British fashion brand, Gresham Blake, to create a limited edition range of apparel using Transport for London’s moquette fabric. The new range will span tracksuits, shirts, and dresses with three designs inspired by the moquette fabrics used on seating on the London Underground. Awareness …

Read More »

Magic Light Pictures’ Pip and Posy sponsors this year’s Playday event with communities across the UK

Magic Light Pictures’ new preschool series, Pip and Posy, has joined forces with Play England, Play Scotland, Play Wales, and PlayBoard Northern Ireland to sponsor this year’s Playday event. Recognising the fundamental need for play among children and their health, wellbeing, and development, Playday is a national day for play …

Read More »

MTV, Milkshake! and Ben Fogle among ViacomCBS UK’s live event and summer festival line-up

ViacomCBS UK is embarking on a summer of live and in-person events across its portfolio of entertainment brands, from Channel 5’s Milkshake to MTV, thanks to its first 5 on the Farm summer festival and a new partnership with Parkdean Resorts. Taking place at Cannon Hall Farm in South Yorkshire, …

Read More »

Finsbury Food Group expands Diageo partnership to launch Gordon’s Pink Gin cake

The UK cake manufacturer, Finsbury Food Group is expanding on its partnership with the global drinks giant, Diageo to launch a new collaboration with the best-selling gin brand, Gordon’s. Tapping into the ongoing success of the gin market, Finsbury has partnered with Gordon’s to launch one of the brand’s signature …

Read More »

The Pokémon Company is taking over Harrods’ toy floor in 25th anniversary celebrations

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year. From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with …

Read More »

Brand Licensing Europe supports a post-pandemic industry with What’s Next theme for 2021

As the industry collectively begins to look towards a post-pandemic future, Brand Licensing Europe, in partnership with Licensing International, is supporting the network, weaving a ‘What’s Next’ theme throughout its 2021 show. BLE is making its return this year with a new multi-platform format taking place in-person from November 17th …

Read More »

Smiley secures multi-territory accessories deal with fashion specialist Concept One

A new raft of Smiley themed accessories will be heading to the UK next year, thanks to a recently signed partnership between the iconic lifestyle brand, Smiley and the children’s and adult fashion specialist, Concept One. Arriving just ahead of Smiley’s 50th anniversary, the Concept One collection will span headwear, …

Read More »

Line Friends partners with Universal to launch Minions x Brown & Friends collaboration

The internationally celebrated character brand, Line Friends, has partnered with Illumination and Universal Brand Development to unveil its Minions x Brown & Friends collection, a new line-up of products that will feature the Minions’ Stuart, Kevin, and Bob alongside Line Friends’ own Brown and Sally. A collaboration long over-due, early …

Read More »

Innovation and creativity take the spotlight as The 2021 Licensing Awards finalists are revealed

From Ghostbusters Trap Incense Burners and LEGO Super Mario, to Gruffalo recycled bedding, innovation has found itself at the forefront of this year’s shortlisted finalists of The2021  Licensing Awards. Whether it’s within the Best Sustainable Licensed Product category, or one of the nine finalists in the Best Licensed Written, Listening, …

Read More »

Mattel’s Richard Dickson and Roz Nowicki to deliver keynote at Licensing Expo Virtual

Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual next month, when the pair deliver the online conference’s Day Three Keynote address. In a fireside chat titled Mattel …

Read More »