Tag Archives: news

British heritage tool brand Spear & Jackson eyes big build in the US

The British gardening and hand tool supplier and brand name, Spear & Jackson is looking to build out its licensing portfolio as it makes the trip to Las Vegas’ Licensing Expo next month. Overseeing the brand’s licensing efforts in the US is the licensing agency IPR Licensing, who has just …

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Olobob Top returns to CBeebies for second series as licensing plans take shape

Having made its successful debut to pre-school audiences around the world last year, Olobob Top is back on CBeebies for a second series of the hit animated show. Series one struck a chord with audiences across the UK, Australia, Wales, Finland, Japan and South Korea when it first introduced its …

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Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

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Happy News for DRi as uplifting lifestyle brand grows retail presence

DRi is developing the licensing programme around The Happy News, an inspirational brand based on a quarterly newspaper that features only optimistic and uplifting news stories from around the world. The concept was struck upon by Emily Coxhead who is aiming to bring conversation around mental health issues to the …

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Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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Avengers: Endgame has just smashed every box office record with $1.2bn opening

Disney and Marvel’s Avengers: Endgame has already obliterated all number of records in its $1.2 billion worldwide launch; an opening that came in $600 million ahead of Infinity War. The movie’s debut has now set a new benchmark for the global box office. Avengers: Endgame is the resulting instalment of …

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Rocket Licensing and JoJo Maman Bébé strike up Very Hungry Caterpillar retail partnership

Rocket Licensing has secured a direct to retail licensing agreement with JoJo Maman Bébé for the the popular Eric Carle’s The Very Hungry Caterpillar brand. The first JoJo Maman Bébé The Very Hungry Caterpillar apparel range, aimed at children aged from birth to six years old, is available in more …

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SEGA Europe taps Bridge for Team Sonic Racing brand campaign

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

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Epic Story Media grows senior team with double industry vet hire

Epic Story Media Inc. is growing its senior team with two new industry veterans, as former eOne acquisitions VP Jessica Labi joins as head of distribution and brand strategy, alongside former Nickelodeon VP, toys, David Sztoser as head of licensing and merchandise. Both join the firm to work across ESM’s …

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Wallace & Gromit immersive content on the way as Government invests in AR and VR technologies

Wallace and Gromit creators, Aardman has now joined a government-backed consortium of entertainment companies to explore the technologies of augmented (AR) and virtual reality (VR). The studio has teamed up with Tiny Rebel Games, Potato, Sugar Creative and the University of South Wales to develop immersive Wallace & Gromit content. …

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