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Tag Archives: news

Carhartt teams with Motown to launch fashion range inspired by ‘era defining’ record label

The fashion brand Carhartt WIP has teamed with Motown to launch a new clothing range that will celebrate the idiosyncrasies of the record label that reshaped American culture. Coinciding with the 60th anniversary of Berry Gordy Jr. founding the label in Detroit, Michigan, the thirteen-piece capsule collection riffs on imagery …

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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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Royal Caribbean International commissions one-off Beano comic strip for $165m Allure of the Seas makeover

Rocket Licensing has teamed up with Royal Caribbean International to commission a new, one-of-a-kind Beano comic strip to celebrate the $165m makeover of Allure of the Seas. The story sees the notorious mischief-maker Dennis, joined by his side-kick Gnasher and family Minnie, toddler Bea and Mum and Dad to become …

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Royal Horticultural Society endorses new Genus Performance Gardenwear range

The Royal Horticultural Society has detailed another apparel endorsement for Genus Performance Gardenwear, a designer and supplier of high-performance clothing for gardeners. The RHS is endorsing a new extension to the Genus range – its first waterproof trousers, specially designed for gardening and created to keep wearers dry. Designed in …

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Games Workshop prepares for bumper 2019 with profits and sales already ahead of last year

Profits and sales at Games Workshop, the tabletop gaming firm behind the global Warhammer franchise, are ahead of last year, signalling another bumper year for the UK company. According to the group, trading between September and early November has beaten the company’s performance for the same period last year, with …

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Call of Duty Mobile named second-most downloaded launch in history

Call of Duty Mobile has become the second most downloaded launch in history, knocking the recently launched Mario Kart Tour off its perch on the mobile gaming podium. The mobile version of the first person shooter franchise has amassed 148 million downloads since its launch on September 30 this year, …

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Llama Llama season two to launch on Netflix this month

Season two of the popular animated preschool series, Llama Llama is to launch on Netflix later this week, with Jennifer Garner returning to her role as Mama Llama. Developed by Genius Brands International, Llama Llama series one launched on Netflix in January 2018 to a worldwide Netflix audience. It made …

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Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

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Nickelodeon launches PAW Patrol Safety First campaign with Olympic swimmer Michael Phelps

Nickelodeon has launched a new safety campaign called PAW Patrol Safety First, a brand-new prosocial campaign created in participation with safety partner Safe Kids Worldwide. Launching today, the multiyear program will focus on water safety, fire safety and road safety, and will see Olympic swimmer and water safety advocate Michael …

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Danilo teams with Bravado to deliver 2020 calendar for UK pop star HRVY

Danilo has been called upon by the entertainment brand management and merchandise company, Bravado, to launch an official 2020 calendar for the UK’s newest pop star, HRVY. Known for his presenting role on BBC’s Friday Download show, HRVY arrived on the pop scene in 2013, supporting the likes of Little …

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