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Poetic Brands debuts NFL collection at Primark

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A range of men’s T-shirts and sweatshirts from Poetic Brands, based on the American football league, NFL, will launch in Primark this month. The initial collection will be followed up with a larger offering to coincide with the Super Bowl event in February 2022.

Drawing on the rich history of American Football, the collection will feature the instantly recognisable logo of the NFL, as well as the branding of the popular teams that make up the league.

Founded in 1920, the NFL has become a key part of US heritage and culture and is celebrated throughout all states, having become the most popular spectator sport in the United States.

The popularity of American Football has spread worldwide, providing an extensive fanbase throughout the UK, so much so that international games are now played each year in leading London venues. The NFL London Games returned in 2021 and are being planned again for 2022.

Elliott Matthews, Director of Poetic Brands, says: “We’re really excited to launch the first range with Primark. NFL is an iconic brand, and with excitement gearing for the next Super Bowl early in 2022 and the London Games to follow, we’re sure the collection will be a bit hit with fans.”

 

The Point.1888 jumps on board with new client Flip Out

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Flip Out, the UK’s leading trampoline and adventure park operator, is to embark on its first ever brand licensing programme with the help of its new agent The Point.1888.

With 27 sites across the UK offering slides, free running, inflatables, assault courses, synthetic ice rinks, bumper cars and crazy golf, Flip Out has amassed a huge fanbase. It hopes to use brand licensing to boost engagement and generate new revenue opportunities.

The Point.1888 was Flip Out’s first choice thanks to the agency’s knowledge and experience working with some of the world’s biggest brands in sport and kids entertainment, such as Team GB, British & Irish Lions, CoComelon, Moomin and Blippi.

Product ranges in planning include apparel, activity products and trampolines, and key to the strategy will be Flip Out’s ability to get kids, teens and families away from their screensand having fun in an active way. This is much needed following the release of research earlier this year which showed a 100% increase in kids’ screen activity compared with the same period in 2020.

Hannah Stevens, Head of Sports and Retail, at The Point.1888, says: “We are acutely aware of how the world is progressing as we all spend more time than ever glued to screens. This has also been a major factor in the struggles of retail as people choose to shop online rather than on the high street. Flip Out has a huge opportunity to reverse this trend by using products to entice people to get out and be more active, experiencing more of real life.

“Flip Out is more than a trampoline park; it’s a space to get lost in and explore, with everything from Ninja obstacle courses to Cyber Towers. Combined with its electric urban identity, you really are taken on a complete adventure. It is this purpose, authenticity and creativity that we find incredibly exciting and why Flip Out will be able to deliver incredibly powerful products.”

“The Flip Out brand is focused on getting young people and families active and having fun,” says Richard Beese, Co-Owner at Flip Out. “Our parks offer a range of activities to appeal to all ages and we believe this partnership with The Point.1888 will enable us to deliver these benefits to a wider audience.”

 

ARTiSTORY to celebrate its first birthday at Brand Licensing Europe

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Exhibiting for the first time at BLE, licensing agency ARTiSTORY will be marking its first anniversary at the event.

The company was established last year in the middle of the global pandemic by licensing entrepreneurs Yizan He and Natasha Dyson, with support from Sinofaith IP Investment Company (SIPIC). Twelve months on, ARTiSTORY employs nearly 50 sales, marketing and creative staff in offices in London, Barcelona, Shanghai, Singapore, Beijing and Boston, and has launched its first creative trends and themes ready to be licensed on behalf of its cultural partners.

ARTiSTORY’s first museum partner, The National Palace Museum, Taipei came on board in February 2021, quickly followed by cultural institutions across the world: the National Gallery, London; the Museum of Fine Arts, Boston; Dunhuang, China and most recently, the Brooklyn Museum, New York.

By securing multi-year master licenses with its museum partners, and through its unique “Artefacts to Merchandise” business model, ARTiSTORY creates and licenses on-trend, contemporary prints and patterns inspired by some of the most celebrated artworks in the world. In addition, ARTiSTORY helps global retailers and consumer brands tap into the growing interest in art and cultural content from younger audiences, by providing storytelling content in engaging formats, such as videos, live streaming from museums, immersive shop windows, and pop-up stores.

ARTiSTORY is looking forward to welcoming retailers, brands and manufacturers in all product categories to its stand, B219, which features artwork from its latest style guides.

“I’m so proud of what we’ve achieved in a year”, says Natasha Dyson, Co-Founder and Licensing Director of ARTiSTORY, “Securing five fantastic museum partners and building a global team has been hard work, but at the same time very rewarding. Now we can’t wait to ‘wow’ licensees with our 2022 global creative themes at BLE”.

Yizan He, Co-Founder & CEO of ARTiSTORY, adds: “It’s been my vison for many years to bring art and cultural licensing to a global audience.  Setting up ARTiSTORY has been an incredible journey so far, and with more museum partners joining us soon, and artist collaborations in the pipeline, we’re set to have another busy year ahead.”

Golden Goose to showcase new licensing admin system BrandXL at BLE

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Strategic licensing boutique Golden Goose has announced the launch of BrandXL, a new licensing admin aystem that will form part of the agency’s consultancy offering.

Inviting small and growing programmes to enjoy a free trial, Golden Goose Director Adam Bass says: “We’ve concentrated 50+ years of professional licensing experience into a very easy-to-use, intuitive system,” which was developed “because we needed to give our clients and licensees one easily accessible, secure, on-line place for all of their licensing data.”

BrandXL is now available to other agencies and brandowners looking for a management tool and expert advice to support the growth of their licensing programmes. Adam adds: “Golden Goose will use our knowledge, contacts and experience to help BrandXL partners grow their licensing programmes.”

Lead developer Ethan Jamrose is giving demonstrations at BLE (on stand C200) and says: ”We can’t wait to build features for this collaborative community, BrandXL’s simple effectiveness will only improve as more companies come on board.”

As the first licensing admin system designed specifically for small and growing programmes, BrandXL gives multi-level access to stored contracts, uploaded royalty reports and managed approvals.

BrandXL is free for small licensors and agents with a fee per licensee per year added to the system. Companies looking to sign up should arrange a free trial or book a demonstration at BLE.

Golden Goose and Ethan Jamrose will be on stand C200.

Penguin Random House Children’s plans 120th birthday celebrations for Peter Rabbit

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The Tale of Peter Rabbit by Beatrix Potter was first published in 1902 and since then the iconic rabbit in a blue jacket has gone on to win the hearts of millions of families around the world. The original Tale has sold over 46 million copies globally and has been published in 48 languages including Braille and Hieroglyphics.

Penguin Random House Children’s will be celebrating Peter’s 120th birthday with a suitably adventurous, fun-filled campaign, creating a wealth of opportunities for families to party with Peter throughout 2022.

The Owned Brands team at Penguin Random House Children’s will launch a purpose-driven PR and digital campaign, working with high profile partners and ambassadors in the outdoors space to reaffirm Peter’s continued relevance and appeal to young families. Peter Rabbit’s role as children’s ambassador for the Queen’s Green Canopy will see Peter supporting tree planting initiatives throughout the year whilst celebratory Picnics for Peter will take place during the summer supported by key partners and at locations throughout the UK.

“With an incredible legacy that has endured since 1902, we wanted to use this milestone for the brand to celebrate Peter Rabbit’s continued relevance and resonance with today’s families,” says Izzy Richardson, Global Director, Owned Brands, Penguin Random House Children’s. “Our ambitious, year-long series of birthday celebrations will enable us to connect parents, young children and fans with The World of Peter Rabbit, helping to continue Beatrix Potter’s legacy for a new generation. Through new immersive experiences, digital and social content, consumer products and publishing, everyone is invited to celebrate with Peter in 2022.”

Penguin Ventures, the licensing team at Penguin Random House Children’s, will be growing a number of existing product ranges throughout 2022 in the UK including new apparel collections with expanded retail placement from Dennicci as well as new gardening lines from Jardinopia. In addition DNC are confirmed to launch picnicware and online retailer My First Years is signed for personalised infant product. A number of special commemorative ranges will also launch across plush, apparel and gifting categories.

Penguin Ventures has also confirmed a programme of experiential activations in the UK offering families immersive events throughout the year. A brand new Peter Rabbit Story Time Trail will launch in March and tour libraries and gallery spaces across the country, with venues booked up until July 2023 offering little ones the chance to step into The Tale of Peter Rabbit. Meanwhile the first Peter Rabbit themed entertainment parties will launch in 2022, in a new deal with children’s party entertainers Captain Fantastic, combining party games, magic and plenty of Peter Rabbit’s trademark mischief.

In addition, Happy Birthday Peter Rabbit, a brand new stage production, will be launching at the World of Beatrix Potter Attraction in the Lake District next summer. The show encompasses music, puppetry and live action, offering audiences an exciting and memorable theatrical experience.

Outside of the UK, celebrations will include a major touring exhibition of Potter’s original Peter Rabbit artwork in Japan with exhibition partner Toei, marking the first time the collection will have left the UK. The exhibition will tour three major cities from March through to November and is expected to attract over 160,000 visitors, and will be supported by a national media campaign. Additionally, a new permanent Peter Rabbit English Garden will open at Fuji Motosuko Resort in a deal brokered by Sony Creative Products with Fujikyuko Co. Ltd. The attraction will include a café, shop and museum. A new Japanese publishing partner, Hayakawa, has also been confirmed, reflecting Penguin Random House Children’s strategy to bring the World of Peter Rabbit publishing to family audiences in this key territory for the brand.

In Australia, a collectable 120th anniversary stamp pack will be produced by Australia Post and consist of 12 commemorative stamps. The pack will be available in around 1,000 Australia Post stores across the country. In addition, plush partner Jasnor will be launching a range of a special edition Peter Rabbit plush to commemorate the anniversary.

“The birthday moment presents a fantastic opportunity for both our existing licensees as well as new partners in the UK and other key international territories,” says Susan Bolsover, Global Licensing and Consumer Products Director, Penguin Ventures. “We have been delighted with the way in which licensees, promotional partners and retailers are supporting this milestone moment, helping create memories for existing and new Peter Rabbit fans alike, be that through products, experiences or events. There is much more to look out for in 2022!”

Finally, Penguin Random House Children’s will be launching a range of commemorative publishing throughout 2022 including a picture book edition of The Tale of Peter Rabbit, featuring Beatrix Potter’s original text and iconic illustrations. This new large format will be perfect for families to share together, helping new readers discover Peter at his most adventurous. The Tale of Peter Rabbit will be released in picture book format in April 2022, and will be supported with a creative and high-profile Publicity and Marketing anniversary campaign.

Sky’s Obki ties up with Products of Change to launch sustainable character merchandise

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With Brand Licensing Europe just around the corner, Products of Change has announced the launch of a truly sustainable brand champion for the community and planet.

Obki on Sky Kids will be a leading force in driving the sustainability agenda on a global platform through a series of worldwide licensing deals via newly signed licensing agency the Radius Group. Launching at The Brand Licensing Europe Show on November 17, supported by Products of Change, Obki will bring together the most sustainable companies to curate a range of brand lifestyle products, including apparel, plush, toys, food, drink and publishing for children.

The cartoon series on Sky Kids features Obki, a loveable alien, on his journey to be a positive force for good on Earth. The show is part of Sky’s campaign to be net zero carbon by 2030 and its commitment to encourage its customers to #GoZero, by using its content and channels to raise awareness of the climate crisis and inspire viewers with actions they can take to protect the planet.

Products of Change is a global educational hub aimed at driving sustainable change across consumer product markets and beyond and will highlight the inroad that Obki on Sky Kids is making as a sustainable brand. With growing numbers of shoppers calling on retailers, brands and governments to implement change from Cop26, Obki is working with Sky Zero and Products of Change as part of its strategy.

Global licensing expert and CEO of the Radius Group, Damian Hopkins, says: “Obki has a unique ability to command the most sustainable licensing partners and influence what toys, clothes and food consumers buy and how they use their purchases at home. Obki will lead by example, driving change in the character licensing industry, by collaborating with licensees and partners to deliver products with sustainability at their core.”

Obki founder Amanda Evans coined the term “small step sustainability” – the notion that providing customers with a wide range of branded goods that they know and trust as being truly sustainable will make it easier and quicker for them to make multiple sustainable decisions, both in store and at home.

For 2022, Obki will focus on being the voice of positivity and proactivity in the face of climate change doom and gloom and communicate that small changes make a big difference. Customers will be able to view Obki on Sky Kids and obtain detailed information about the sustainability credentials of Obki’s food, clothing, toys or homewares that they are purchasing.

Amanda says: “We want to educate consumers about Obki’s sustainability principles and how they can shop more ethically and reach for the product that they know is better for the planet. Retailers will then be able to shift ethically minded consumers towards these products. Obki will become an active ambassador for climate change by inspiring the next generation to be environmentally intuitive in their thinking and decision making.”

Helena Mansell-Stopher, CEO and founder of Products of Change, says: “Obki is an example of a brand that embeds sustainability into its thinking and operations. To see the ambitions of the team to build a truly sustainable licensed brand from content to product is pretty phenomenal, as well as incorporating a large proportion of the UN 17 Sustainable Development Goals within its sustainability framework. It is a real honour to be working with such a progressive team at Obki to bring this to life, and I am really looking forward to watching its success around the world.”

OBKI was screened at COP26 at a special event called ‘World Leaders Listen Up’ and Obki’s animator Simone Giampaolo was chosen as a UK Government ‘One Step Greener’ Ambassador.

 

MOLANG partners with Gen Z influencers and youth charity for World Kindness Day

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MOLANG, the digital property owned and produced by Paris-based production studio Millimages, has recruited a group of UK-based Gen Z influencers as the #MolangKindnessCrew to help spread kindness.

In another act of kindness, MOLANG has donated £10,000 to The Mix – the UK’s leading support service for young people – to help fund its upcoming #OneKindWord campaign which aims to curb cyberbullying.

Timed to coincide with this year’s World Kindness Day (13 November) and the UK’s Anti-Bullying Week (15-19 November), this is MOLANG’S first purpose-led activity in the UK.

The Mix provides a free and confidential 24-hour support network for under 25s.  MOLANG’s donation will fund a two-week digital campaign focused on cyberbullying, providing support and advice for those affected by online bullying and trolling, as well as aligning with the UK’s Anti-Bullying Alliance’s 2021 theme “One Kind Word” by creating, promoting and inspiring kindness pledges.

Animations, GIFs and images of MOLANG will feature across the campaign’s content (co-created by young people and experts). Comprising videos, articles, Q&As, quizzes, reels, social resource packs and a competition, the content will be promoted across The Mix’s social media channels, online community, email newsletter and website with a dedicated Bullying Support hub page: themix.org.uk/bullying-support.

Zoë Bailie, Deputy CEO at The Mix, says: “Bullying can have a massively destructive impact on the lives of young people, leading to poor mental health and low self-esteem. The Mix is hugely grateful to  MOLANG for championing our work on this issue, by funding our campaign and helping us reach even more young people who are experiencing bullying and offering them free and confidential support. MOLANG is the perfect partner to collaborate with to spread kindness and compassion during Anti-Bullying Week.”

Set to be unveiled on World Kindness Day, the #MolangKindnessCrew initially comprises four Gen Z influencers who will post co-branded video content across Instagram and TikTok, inviting their followers to tag a friend – with a kind word about them – in the comments and in stories. Millimages hopes the #MolangKindnessCrew will grow exponentially in 2022, so that more social communities engage with MOLANG’s mission to spread kindness worldwide.

Marina Narishkin of Millimages comments: “MOLANG’s core value is kindness – something that particularly resonates with today’s Gen Zs who are a key target audience for the property worldwide – and partnering with the Mix is kindness in action. We are also excited to recruit our first UK members of the #MolangKindnessCrew and roll out the concept internationally, with the help of our 11 international licensing agents, as part of our long-term brand strategy.”

MOLANG started life in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator, but quickly grew into a digital sensation, with over 16 billion views on GIPHY and more than 4 million social media followers. Having acquired global rights in 2015, Millimages produced a MOLANG Tv series of over 260 episodes sold in 190 countries, thanks to author and creator Marie-Caroline Villand, which has now evolved into a lifestyle brand with a successful consumer products programme, supported by 11 international licensing agents.

The UK licensing agent for MOLANG is The Point. 1888

 

Cartoon Saloon’s “Silly Sundays” and “Puffin Rock – The Movie” presented for first time at BLE

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Five-time Academy Award, Golden Globe, BAFTA and Emmy Award-nominated Irish animation studio, Cartoon Saloon, will attend Brand Licensing Expo (BLE) for their second time to present licensing and merchandising opportunities for two new preschool properties: the recently announced animated preschool series Silly Sundays and their new feature film Puffin Rock – The Movie. Also being presented is Cartoon Saloon’s Irish Folklore Trilogy, featuring WolfWalkers, The Secret of Kells and Song of the Sea.

Brian Tyrrell, Cartoon Saloon’s General Manager, Licensing & Merchandise, says: “This is going to be an exciting BLE for Cartoon Saloon. In the preschool space, we’re presenting for the first time our newest animated series, Silly Sundays, for which we’ve already had many discussions and seen huge interest since we announced our deal with WarnerMedia Kids & Family for the series to air on the new Cartoonito preschool block on HBO Max and Cartoon Network, along with RTE in Ireland. We’re also proud to debut Puffin Rock – The Movie, based on the award-winning hit series, which will debut in 2022.

“BLE will also provide us with the opportunity to speak to potential partners about Cartoon Saloon’s Irish Folklore Trilogy. With the completion of WolfWalkers, with its Academy Award, Golden Globe and BAFTA nomination among its more than 100 awards nominations and 45 award wins to date, and also Academy Award nominees Song of the Sea and The Secret of Kells, we’re delighted to work with potential licensing partners to create merchandise for fans geared toward the movie trilogy that offers further engagement across the brands.”

Silly Sundays is an animated comedy series following cousins Sonia, Hugo and Mel on fun, unexpected adventures at their family get-togethers. Created by Oscar-nominated producer Nuria González Blanco (Late Afternoon), Silly Sundays will debut in 2023 on Cartoonito in the U.S.,  LATAM and EMEA, as well as with RTE in Ireland.

Co-produced with long-time partner Dog Ears and Chinese partner CNB, Puffin Rock – The Movie, based on the Emmy Award-nominated preschool TV Series Puffin Rock (78×7), will debut in the summer/autumn of 2022. The movie sees the heroic Oona work with her new friend Ursula to save their island, and a precious little egg, in an action-packed story which celebrates the puffins’ magnificent natural environment. The popular series enjoys international success, having received an International Emmy Award nomination, two Kidscreen Awards and a Royal Television Award, and has been a huge hit with preschool audiences. Puffin Rock screens globally on Netflix and on Tencent in China where it has been streamed over 170 million times, and on linear TV around the globe.

Cartoon Saloon will be seeking licensing partners for all properties across Toys, Apparel, Games/Puzzles, Crafts, Publishing, Accessories and more.

Magic, fantasy and Celtic mythology come to life in Cartoon Saloon’s celebrated Irish Folklore Trilogy, featuring three Academy Award-nominated modern animated classics.

Early deals for the trilogy include a 4-Disc Blu-ray box set to be made available December 14 in North America with GKIDS and Shout! Factory and in the UK/Ireland with Studio Canal. This deluxe set features animatics and bonus features for the three films never released before in North America and is presented in environmentally friendly packaging that reflects each film’s loving depiction of the natural world.

Cartoon Saloon will be developing a consumer products program for the Trilogy across multiple key categories, including Apparel, Games, Publishing, and Accessories, with an anticipated retail debut in 2022.

About WolfWalkers: Set in Kilkenny, Ireland, in the mid-17th century, Wolfwalkers tells the story of Robyn Goodfellow, a young apprentice hunter who comes to Ireland with her father to wipe out the last pack of wolves. Her life changes after she saves a native girl, Mebh, leading to her discovery of the Wolfwalkers and her transformation into the very thing her father is tasked to destroy. WolfWalkers is co-produced with Luxembourg’s Melusine Productions in association with Shenzhen based V & P Media and has won over 45 major awards together with Academy Award, Golden Globe and BAFTA nominations. Wolfwalkers is available nearly worldwide on Apple TV+.

About The Secret of Kells: The Secret of Kells is a  bewitching animated fairy-tale for children and adults alike that is a spirited retelling of the provenance of Ireland’s most cherished artefact, the Book of Kells, combining stunning artwork influenced by Irish medieval illustrations. It was Cartoon Saloon’s first feature film and was nominated for an Academy Award in 2010. The film was a co-production with Vivi Film (Belgium) and Les Armateurs (France).

About Song of the Sea: Song of the Sea takes inspiration from the mythological Selkies of Irish folklore, who live as seals in the sea but become humans on land. Song of the Sea was a co-production with Cartoon Saloon, Melusine Productions (Luxembourg), The Big Farm (Belgium), Nørlum (Denmark) and Superprod (France).

Also in production from Cartoon Saloon and for release in 2022 exclusively for Netflix is My Father’s Dragon, a major animated feature production based on the 1948 Ruth Styles Gannet best-selling book with script by Meg LeFauve.

 

FC Barcelona taps IMG for Southeast Asia licensing programme

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Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region.

Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and fashion apparel, accessories, luggage and bags, gift and novelty, homeware and textiles, and digital and tech product categories.

Miki Yamamoto, SVP of Licensing, IMG, says: “FC Barcelona is one of the most recognised football clubs in the world and there’s huge untapped potential for brand extension in Southeast Asia, particularly in countries like Thailand, Indonesia and Malaysia, where football has always been extremely popular. This, combined with Barça fans’ unwavering passion for the club and desire to show support for their team, presents extensive licensing opportunities in the region.”

Barça Licensing and Merchandising (BLM) is working with leading companies like IMG to expand FC Barcelona’s lifestyle footprint and provide a 360-degree merchandising experience for Barça fans around the world.

Sony unveils new licensing collabs ahead of Ghostbusters: Afterlife release

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In advance of the Ghostbusters: Afterlife theatrical release on November 19, Sony Pictures Consumer Products (SPCP) is bolstering the Ghostbusters consumer products programme with a raft of new licensing collaborations. With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys and collectables, home goods, seasonal, gaming, interactive games and more, the current Ghostbusters licensing lineup is the brand’s biggest CP programme of all time. In addition to the U.S., the brand can be found in hundreds of formats around the world, including the UK, Germany, Mexico, Japan and Australia.

“A cult classic and cultural phenomenon, the Ghostbusters brand has withstood the test of time reaching a myriad of fans, generation after generation around the globe,” says Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “We are excited to continue celebrating the famed franchise with the Ghostbusters: Afterlife release. Our partners have been fantastic at bringing the beloved brand characters and themes to life through movie-themed products and interactive experiences we are sure fans will never forget.”

All-new Ghostbusters: Afterlife licensee collaborations include the following:

  • A Ghostbusters’ capsule collection featuring apparel and footwear inspired by the film from streetwear brand A BATHING APE. The collection is now available in stores and at BAPE.com and US.BAPE.com.
  • An in-game integration by Halfbrick Studios launching late November in their title Jetpack Joyride.
  • Hasbro’s first-ever Ghostbusters HasLab project, which gives fans the opportunity to get their hands on a Ghostbusters Plasma Series Spengler’s Proton Pack. Visit the crowdfunding platform HasbroPulse.com to pre-order.
  • AR game Ghostbusters: Afterlife ScARe from Imprezario Entertainment, arriving 19 November.
  • Ghostbusters content to be included in Psyonix’s sports-action video game Rocket League. Details will be revealed on the Rocket League Twitter account and website on November 11.
  • “Ghostbusters: Afterlife: The Art and Making of the Movie”, published by Titan, available to pre-order now at Amazon.com.

SPCP is providing a one-stop-shop where fans can find all their favourite goods across every major product category at shop.ghostbusters.com for shoppers in the U.S., Canada, New Zealand and Australia and shop-ghostbusters.com for European shoppers.

Ghostbusters: Afterlife and classic Ghostbusters interactive games, apparel, footwear, collectibles, seasonal, home goods and more are available now:

  • Epic Gameslaunched a Ghostbusters: Afterlife Fortnite in-game integration, where fans completed a series of movie-themed quests in order to unlock a free Ghostbusters back bling.
  • DecoPaccake kits, cake toppers and decoration kits are now available on Amazon.
  • Disguise (the costume division of JAKKS Pacific) costumes, costume accessories and inflatables are available online and at major retailers.
  • Doumakrelaunched limited-edition Campfire Stay Puft and Mini Stay Puft marshmallows. Find nationwide retail locations at https://www.campfiremarshmallows.com.
  • Forbidden Planet has a full assortment of apparel and accessories inspired by the film at www.forbiddenplanet.com.
  • Home décor throws and pillows by Francoare available on Amazon.
  • Funko’s Ghostbusters: Afterlifeassortment includes ten Pop! vinyl figures, all available now for pre-order at Amazon.
  • Giftable keepsake ornaments and itty bittys from Hallmarkare on sale at www.hallmark.com.
  • KIDdesignsdeveloped a line of youth electronics now on sale at Amazon.
  • The largest and most detailedLEGO Ghostbusters ECTO-1 ever created is available at major retailers and at www.lego.com.
  • Mad Engineapparel for the entire family can be found at Walmart.
  • Reebok’s full-familyfootwear and apparel collections is available globally at www.reebok.com/ghostbusters.

Worldwide, numerous licensees are offering gifts, novelties, apparel, accessories, costumes and home goods including: Furyu (Japan); Brand Alliance (UK); The Hut Group (UK); R.H. Smith & Sons / Smiffys (UK); and Walmart de Mexico.