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Mondo TV Group announces three major licences for Gorjuss in Italy

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Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has secured three major licences for the character brand and international phenomenon Gorjuss on behalf of brand owner Santoro Licensing. The categories are Epiphany confectionery and gifting, greeting cards and children’s rainwear and footwear.

Coriex, a leading company in the production and distribution of licensed products for children, teenagers and young people, is planning a number of capsule collections for both winter and summer. The Coriex Gorjuss range will reach retail in Q4 2022.

Cromo N.B. Srl, a leading producer and designer of greeting cards, will produce three categories: folded greeting cards with special finishes; folded greetings cards with added 3D elements; and printed gift-wrap sheets (70 x 100cm). All items will be available at retail in Q4 2022.

Emmeci, which specialises in the marketing of confectionery products for events, will produce Epiphany socks containing branded confectionery and sweet treats sourced from Italian confectionery companies as well as a special surprise toy. All the items will be at retail for the 6 January feast of the Epiphany in both 2024 and 2025.

The news of these signings comes only a few months after Mondo TV Group’s appointment by brand owner Santoro to represent the hit character brand in the Italian market, underlining the enormous potential of the property.

Santoro’s Gorjuss brand is based on imagery featuring sweet, stripey-socked girls with big hearts. With over 400 characters to choose from, Gorjuss fans know there is a Gorjuss girl for every mood. The brand’s enormous emotional appeal, quiet nostalgia and thought-provoking sentiments have made it a retail phenomenon and a brand that girls and young women have embraced in more than 90 countries.

Since March, Mondo has been bringing this brand into its fast-growing portfolio of third-party licensed properties.

The endearing and relatable quality of Gorjuss, along with its established commercial success, underlines its vast licensing potential in the Italian market, where Mondo is particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.

UK based Santoro is a multi-brand design house creating covetable gifts, stationery and lifestyle products, many of which have inspired noteworthy brands and successful licensing programmes. Santoro’s latest, highest-profile character brand is Gorjuss. Internationally described as a retail phenomenon, Gorjuss is currently in its 13th year and its enormous popularity is still growing.

Jo Campbell, General Manager at Santoro Licensing, says: “We are absolutely delighted to be working with Mondo TV Group for Gorjuss in Italy and are thrilled with these new signings! It’s great to work with an agency who are committed to achieving our brand direction and they have driven through some excellent deals in just a short time frame. The new products in development are already beginning to look really exciting and we’re feeling very positive about the prospects Mondo has in the pipeline.”

 

RHS and George at Asda bring second kids’ clothing collection to retail

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Following the success of its initial collaboration with the George at Asda brand, the Royal Horticultural Society (RHS) has announced the arrival at retail of a second collection, again highlighting children’s apparel and accessories for 1-7-year-olds.

As well as being a hit at retail, the first RHS collection from George at Asda won the Best Brand Licensed Children’s Product or Range at the 2022 Brand & Lifestyle Licensing Awards. This second collection is set to build on that success, and focuses on a carefully selected mix of apparel for wearing out and about, including shirts, t-shirts, hoodies, dresses, shorts and backpacks, as well as sweatshirts, joggers, dungarees, cardigans, clogs and trainers.

As before, the George design team has collaborated with the RHS to create a unique print direction featuring hand-drawn illustrations of colourful plants, vegetables and insects – there’s even a friendly bumble bee-shaped backpack. Slogans encouraging kids to reconnect with nature and grow plants and veg, such as “My hobby is making garden friends”, “Plant some seeds to save the bees” and the collection’s tagline “Let’s go and grow” are highlighted throughout the collection, which can be found in back neck prints, back neck tapes and packaging.

To further underline the joys of gardening, swing tags have again been designed in the shape of flower pots. The RHS branding, highlighting the RHS tree and shield, is clearly visible on the sew-in tags and packaging.

The range is now available in 86 Asda stores and online at George.com, and selling through at an amazing speed, underlining the continuing appeal of the RHS/George collaboration over a year after the first collection hit the shelves.

Launched in 1990, George is now sold in over 580 stores and through George.com with over two million customer transactions per week combined, making George one of the largest fashion retailers in Britain.

Estella Arroyo, Product Design Profession Lead at George, says: “The positive challenge of this latest collaboration was to build on the appeal of our first collection but offering something new and exciting. The response so far has been fantastic! We are thrilled to be collaborating once again with the RHS on this and the clothing and accessories brilliantly combine style, fun and practicality – perfect for getting outside, exploring and growing!”

Cathy Snow, Licensing Manager, RHS, says: “As one of our earliest forays into children’s products – and our very first collaboration on children’s clothing – the RHS collection from George at Asda was an unqualified success, delighting children and parents and brilliantly underlining our key message – to encourage everyone to ’get growing’. We were understandably eager to develop a second collection with the talented George team, and yet again they have excelled themselves.”

Oh, what a show! Record number of retailers attend Licensing Expo

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Licensing Expo, the May event organised in partnership with industry trade association Licensing International, drew thousands of attendees from the world’s most reputable retailers and licensees. The number of retailers in attendance rose 42% from the 2019 event, marking record growth for Licensing Expo.

Notable attending companies included Target, Hot Topic, Walmart, Fanatics, Five Below, Zulily, Centric Brands, Primark, Burlington Stores, CVS, Forever 21, El Corte Ingles, Macy’s, Kohl’s, Hybrid Apparel, Mad Engine, ASOS, Inditex, Hallmark Cards, Jakks Pacific, PacSun, H&M, Crocs, and Bioworld Merchandising, with many bringing large teams to span multiple product categories.

Held live at the Mandalay Bay Convention Center in Las Vegas from May 24 through 26, the event’s in-person return was highly anticipated by the $292 billion global licensing industry, indicated by the nearly 5,500 meetings held on the show floor, with many more expected on the online platform, standing room-only keynote sessions, and well-attended educational and networking seminars.

The vibrant show floor hosted more than 250 exhibitors spanning the widest cross selection of categories to date – Characters & Entertainment, Art & Design, Gaming & eSports, Music, Agents, Corporate Brands, Location-Based Entertainment, and more – all benefiting from 10,000+ unique attendees in search of new partners, brands, products, and trends to introduce to consumers.

“We’re still reeling from what was a truly remarkable event – everything from the engagement, education, to the dazzling booths surpassed everyone’s expectations,” says Anna Knight, SVP of the Global Licensing Group, organisers of Licensing Expo. “All we heard for three days was the incredible quality of attendees, underscoring the pent-up demand for an in-person event after three years apart. Thank you to everyone who collectively made the event the astounding success that it was.

“Each year, Licensing Expo serves as a springboard for new trends that will excite consumers that tap into societal behaviors, and this year did not disappoint. From Gary Vaynerchuk and Pam Kaufman addressing the cross selection of entertainment and NFTs on the keynote stage to the many immersive offerings that show the power of location-based experiences, which was our theme for the year, the show was the meeting place to discover how the most recognisable and up-and-coming brands are shaping and bringing new spins to the hottest trends.”

Licensing Expo was held both in-person and online for the first time, opening the digital platform in advance of the live get-together for attendees to discover licensable IPs and schedule meetings for a productive on-site experience. Additionally, the online platform remained open from May 27 to June 3 to facilitate follow-up appointments and enable guests the opportunity to engage with content on-demand at a convenient time.

“It was wonderful to be back in person; the show exceeded all our expectations,” says Warren Schorr, SVP of Business Development & Global Licensing at Crayola, a sought-after exhibitor on the show floor. “While the show is always great for pre-booked meetings with traditional licensing industry partners, first-time attendees in Location-Based Entertainment, interactive, and traditional categories brought a fresh perspective and energy to the show. Decision-makers came looking for opportunities. Based on how our booth and the booths around us were packed, I expect most attendees came away with a robust pipeline for future new business.”

In addition to discovering trend-driven IPs, registered guests had access to three days of expert-led education. Throughout the show, the Licensing U Theater drew thousands of guests for sustainability education, insights on entering the licensing industry, trend predictions, and much more.

Steven Heller, President and Founder of The Brand Liaison, a prominent exhibitor at Licensing Expo, comments: “It was so great to be back live and in-person; the energy at Licensing Expo 2022 was beyond incredible. The show was crowded; everyone was excited about new licensing deals, bringing new products to market, and new brands. Can’t wait till 2023.”

A highlight of the event included the two keynote addresses that brought inspiration and insights to registered guests on May 24 and May 25, attracting the biggest audiences in the show’s history with seats filling up quickly, thus resulting in standing room only that spilled into the expo hallways.

  • May 24: The Power of Possibilities: What’s Ahead for Licensing
    • Pam Kaufman, president, consumer products and experiences, Paramount
    • Gary Vaynerchuk, chairman, VaynerX, chief executive officer, VaynerMedia and creator and chief executive officer, VeeFriends
  • May 25: From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment
    • Cecil D. Magpuri, Chief Executive Officer and Co-Founder, Falcon’s Beyond
    • Robert L. Ward, President and Chief Executive Officer, Robert L. Ward, Inc.
    • Susan Vargo, Head of Live Events and Location-based Experiences, Moonbug
    • George Wade, President, Bay Laurel Partners (moderator)

The License This! Competition was another well-attended programme that drew a strong audience for the live finale, where six finalists competed for the grand prize package in front of an expert judging panel. Kieche Meleson O’Connell, designer of Catoms: Atoms with Attitude, was selected as the winner of the Character & Animation category, and Stef “Sharky” Shultz won the Brand & Design category with Hunnie Bumble and Friends. Each winner walked away with the following:

  • Free-of-charge 100 square foot booth at Licensing Expo 2023 worth $2,500
  • One-year Licensing International membership worth $1,000 for a small business
  • One-year Products of Change membership, worth up to $450 for a small business
  • One-to-one consultation with License This! judges

Register here to save the date for next year’s Licensing Expo, returning from May 23-25, 2023, at the Mandalay Bay Convention Center in Las Vegas.

Orkla Cederroth partners with emoji – The Iconic Brand

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Oral Cederroth & emoji – The Iconic Brand are joining forces to bring a smile to little ones’ faces.

Designed to bring a pop of colour and happiness to the family first-aid kit, Orkla Cederroth has debuted “Doctor San” X emoji – The Iconic Brand infant and children’s plasters. The range will launch exclusively at Spain’s no.1 supermarket chain, Mercadona, which has more the 1,600 stores.

Each emoji branded pack contains 20 water-resistant and hypoallergenic plasters of various designs. The deal was brokered by Wildbrain CPLG.

“It’s fantastic to partner with Orkla, a company with more than 350 years’ heritage in the personal care sector. We can be sure that emoji brand plasters will bring a smile to many children’s faces,” says Ingo Sonego, Licensing Manager of WildBrain CPLG Spain.

“We are delighted to team up with a company such as Orkla Cederroth that cares about children,” adds Marco Hüsges, CEO and Founder of emoji company GmbH. “Orkla Cederroth is truly committed in R&D and in this joint collaboration we created great products that are simply making kids happy.”

Fred Rogers Productions and 9 Story Brand sign 16 deals for Daniel Tiger’s Neighborhood

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Fred Rogers Productions, the award-winning children’s educational media organisation behind multiple Emmy-winning PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for Daniel Tiger’s Neighborhood, are again expanding the ”Neighborhood” for the beloved hit animated series with 16 new and existing licensing partners.

The upcoming product offerings will span multiple categories, from apparel to books, sporting goods to food and beverages, and more. In addition to signing new deals, Fred Rogers Productions and 9 Story have finalised contract renewals with master publishing partner Simon & Schuster Children’s Publishing as well as current licensees Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms), and University Games (games).

“Daniel Tiger’s Neighborhood continues to be a favourite with preschoolers and their families nearly a decade after making its on-screen debut, and our consumer products programme has been growing steadily to meet demand for more ways for fans to experience the brand off-screen,” says Matt Shiels, Vice President of Legal and Business Affairs for Fred Rogers Productions. “We’re very excited to work with these outstanding companies to provide terrific new products that will deepen kids’ connection to the brand.”

“As we celebrate Daniel Tiger’s 10th anniversary, it’s exciting to see the demand for our consumer products programme continue to grow,” says Kyra Halperin, co-VP of Consumer Products for 9 Story Brands. “We’re thrilled to be working with leading partners on such a diverse range of products to bring kids their favorite tiger in new and meaningful ways.”

New consumer products partners for Daniel Tiger’s Neighborhood include:

  • CreateOn – Magnatiles magnetic toys
  • Glo – Sensory toys
  • Good2Grow – Consumables, drinks
  • Isaac Morris – Apparel
  • PACT – Apparel
  • Pioneer Life Sciences – Vitamins
  • Spirit – Kohl’s Cares plush
  • Tonies – Audio toy
  • Waloo Products – Sporting goods
  • Weatherman – Umbrellas

Daniel Tiger’s Neighborhood is distributed in 180+ countries and has expanded beyond the screen to include more than 40 licensees, two live-action stage shows, and an amusement park ride plus award-winning web games, top-rated apps for parents and children, and outreach events with public television stations across the country.

In February 2022, Daniel Tiger’s Neighborhood was the #1 PBS KIDS show for kids ages 2-8 across broadcast and digital with over 47 million streams on the PBS KIDS Video app.

 

Nelvana and Cloudco Entertainment announce host of new partnerships for Care Bears

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The lovable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th anniversary this year. To celebrate, Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live-action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, are bringing the iconic Care Bears brand to life through food, apparel, and experiential event collaborations with companies across Canada.

“We’re honoured to pay homage to 40 incredible years of the Care Bears, and to provide opportunities for the devoted fan base in Canada to join in on celebrating this landmark anniversary,” says Mellany Masterson, Head of Nelvana Enterprises. “The enthusiasm and excitement from so many well-known Canadian companies to develop unique Care Bears-themed products and experiences speaks to the power of the nostalgic franchise and how much the brand’s values of sharing, caring and togetherness resonates with fans both young and old.”

With anniversary collaborations set to launch this summer and autumn, food and apparel retail partners include:

  • iHalo Krunch – Known for Asian-inspired soft-serve ice cream served in activated charcoal house-made cones, all retail locations in Toronto will offer limited-edition Care Bears inspired twists and milkshakes.
  • Bunners Bakeshop – Toronto’s premier vegan and gluten-free bakery will offer limited-edition rainbow Care Bears sugar cookies, rainbow s’mores squares, mini rainbow birthday cake doughnuts, mini rainbow chocolate chip creamies, and rainbow mini heart cookies with birthday frosting dunking kits at all storefront locations.
  • Eva’s Original Chimneys – Chimneys are delicious and unique, bread-like freshly baked Hungarian pastries – which Eva’s famously serves in a cone shape filled with ice cream. Eva’s Bloor Street, Port Credit, Square One, Newfoundland, and Nova Scotia locations will offer limited-edition Care Bears-inspired Chimney Cones.
  • SQUISH Candies – Canadian female-owned gourmet gummy shop with real fruit pieces, no sugar added options, and vegan delights in juicy flavours will offer limited-edition Care Bears-themed candy and packaging, available through their website for delivery across Canada.
  • Peace Collective (PC) – PC produces quality apparel that looks good and does good, and in turn makes you feel good. Every garment sold gives back to the communities that need it most. A limited-edition Care Bears clothing collection will feature the characters in unique ways and celebrate sharing, caring, and pride. Available in-store and online.
  • Retrokid – Retrokid celebrates your fondest childhood memories through timeless design, authentic collaborations, and quality apparel. A limited-edition collection of Care Bears tees, hoodies, and sweats is available online now.

This summer, Nelvana will also be delivering one-on-one time with the Care Bears themselves through experiential activations across Ontario, including a Peace Collective x Care Bears event in Toronto’s Distillery District on June 25 to celebrate the collection launch and an event at Pride Toronto on June 26 at Church Street Junior Public School. Events will include meet and greets, photo opportunities, and unforgettable memories for everyone in the family. More events and details will be announced soon.

“The Care Bears have always felt at home in Canada, and we are thrilled to have so many exciting collaborations lined up as we celebrate our 40th anniversary this year,” says Cristina Villegas, Vice President of Licensing for North America, Cloudco Entertainment. “The opportunity to bring sharing and caring to our fans in real life, as well, is always a treat and we look forward to seeing these partnerships come to life.”

First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years, and are now featured everywhere from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, and with a reach of over 1 million on social media around the globe, the Care Bears look forward to embarking on new adventures with their fans for years to come.

CareBears.com

Jetpack restructures sales, acquisitions and marketing outfit for global expansion

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Global kids and family content distributor Jetpack Distribution has today announced a new team structure to grow its operations across the globe and consolidate the company’s efforts in the sales and acquisitions of stand-out, high quality content.

Sophie ‘Kido’ Prigent has been promoted to Global Head of Sales, leading sales in Asia, Canada, France, Latin America, Portugal, Spain and the Nordic countries, and AVOD sales globally. She will drive the sale of all content within Jetpack’s catalogue, working with broadcasters and VOD platforms, to find homes for the company’s diverse range of kids and family series across all genres and formats. Kido will continue to support the global acquisitions team and be the direct contact for producers in her territories.

Gillian Calvert Ridge has been promoted to Global Distribution Director – Acquisitions and Development, leading the company’s acquisition of shows that are produced and in development stages. She will be focused on significantly growing this area, to further build Jetpack’s slate and identify the best content from producers and creators across the world. She will also handle content sales for Ireland, Australia, New Zealand, Germany, Austria and Switzerland.

Matt Bowen has been appointed as Acquisitions Co-ordinator and will report directly to Gillian.

Sales Executive Toby Jones grows his remit to include selling kids’ and family content in Benelux, Central Eastern Europe, the Middle East, Africa and Italy. Toby will report to Sophie ‘Kido’ Prigent.

Rhiannon Lyons has been promoted to Marketing and Operations Manager, working alongside CEO Dominic Gardiner to promote the company – and its slate – across the world.

Sophie, Gillian and Rhiannon will report directly to Gardiner.

Gardiner says: “Jetpack has enjoyed exponential growth since launch, momentum we wish to pick up and accelerate even further! We’re blessed to work with 40-plus producers of exceptional quality content and are focused on further expansion.

“The changes and promotions reflect the hard work and dedication of the team, as well as their brilliant relationships and connections within the kids and family industry.”

Jetpack Distribution was founded in 2014 and it has gone on to become a leading global distributor of kids shows including Master Moley, Clangers, Chuggington, Mighty Little Bheem, Wolf, Talking Tom and Friends, Yoko, Dennis & Gnasher Unleashed and Kitty is Not a Cat. The company was nominated the number one distribution business in the prestigious KIDSCREEN HOT 50.

Introducing Infinite Drive, the world’s first driving metaverse

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The Tiny Digital Factory, a leading developer and publisher of world-class racing and motorsport games, has announced Infinite Drive – the world’s first real driving metaverse. Ushering in a new era of racing games fuel-injected by web3 technology, Infinite Drive rolls out worldwide on mobile devices in Q4 2022.

Testing players’ driving skills with high-octane fun, Infinite Drive combines accessible and authentic gameplay with stunning recreations of officially licensed cars. The Tiny Digital Factory has long-standing relationships with world-class carmakers such as McLaren, Porsche, Mercedes AMG and Ford, while Infinite Drive’s showroom already includes high-performance cars from Renault, Alpine, Ruf and W Motors. Many more licenses are set to be confirmed within a few months, bringing Infinite Drive up to a full complement of over 150 officially licensed cars from more than 20 automotive brands.

Designed by racing fans for racing fans, Infinite Drive’s simulation-based gameplay brings the thrill of being in the driver’s seat to the mobile metaverse. Players will be able to feel, hear and experience each car’s unique characteristics out on track, competing online to earn the acclaim of being the number one driver. With the power of web3 technology, highly skilled drivers can even ‘race to earn’, taking the wheel on behalf of other players, entering official races, competitions and even sharing in the winnings, just like a real-world racing team.

As well as ‘race to earn’, meaningful integration of web3 technology allows players to build, trade and own their own dream car collection as they compete for pole position on track. Starting in summer 2022, Infinite Drive will offer an initial collection of 5,000 licensed NFT cars from premium real-world brands, which will provide immediate access to the game’s closed Alpha phase. However, there is no requirement for players to own a car to enjoy Infinite Drive and hone their racing skill, and the full game will be free-to-play on iOS and Android.

Stephane Baudet, Founder and CEO at The Tiny Digital Factory, says: “With its game-first engine architecture and unique digital car ownership, Infinite Drive is the zenith of twenty years of making driving simulation games. For decades, racing fans have been staring lovingly at dream cars in virtual garages. So we’ve used web3 tech to make it possible for gamers to actually own and earn from their vehicles, alongside a stunning player experience out on track. Infinite Drive offers the accessibility of mobile games, combined with play and earn, providing the tools to reward passionate players who are already organising racing events and helping us create the very best driving experience.”

Developed by industry veterans behind some of the most successful free-to-play mobile titles such as Jurassic World: The Game, Gangstar, Hitman Sniper, Fallout Shelter, and Rollercoaster Tycoon Touch, The Tiny Digital Factory team’s experience includes the chart-topping GT Manager and F1 Mobile Racing. It also worked with Animoca Brands to develop F1 Delta Time, a pioneering web3 driving game, as well as the renowned REVV Racing game. Built with this motor gaming development pedigree, Infinite Drive delivers a unique blend of exhilarating racing, missions, and achievements, with web3 digital supercar ownership and trading.

Ice cream brand Weis teams with Bounce Foods for healthy new snack option

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Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods.

Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands rings in a new approach to snacking, with four fruit and cream flavour-filled tasty nut butter balls launching from today in Woolworths stores across Australia.

With flavours including Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream, this first-time partnership between the two brands is sure to be the taste on everyone’s lips all year long.

Filled with the iconic Weis fruit and cream combination Australians love, the innovative and smooth Bounce snacking balls are Australian made from 100% natural ingredients, real fruit, and nut butters. Each ball contains 10g or less natural sugar (from real fruit), zero refined sugar, are gluten free and contain 123 calories or less.

“This is a momentous day for the Weis brand, getting out of the aisle for the first time with no better match than Bounce,” says Unilever Australia Marketing Manager, Annie Lucchitti. “This is an exciting opportunity for both brands to extend the iconic Weis flavours outside of the freezer and into the exciting muesli bar aisle with four fruity and very tasty snacking balls. Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering.”

Stephen Hamilton, Bounce Australia’s CEO, says: “Unique to the category, and first to market, our collaboration with Weis merges two category champion brands into a new product for the Woolworths muesli bar category and the impulse food category. At Bounce, we are always pushing the boundaries when it comes to healthy snacking, offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking.”

The new Bounce x Weis range is now available in the muesli bar aisle at Woolworths for $6 for a 4-pack, or in bulk at bouncefoods.com.au

Crayola partners with WildBrain CPLG to drive growth across EMEA

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Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG.

The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting opportunities to explore the colourful world of Crayola.

In partnership with WildBrain CPLG, Crayola will continue its expansion of its consumer products business through strategic licensing programmes targeting fans of all ages, in key categories including apparel, accessories and footwear, toys, homewares and FMCG products across mainland Europe, the Middle East and Africa.

Rob Spindley, Licensing Director EMEA, says: “Whilst we will retain the UK business within Crayola, we will be leaning into Wildbrain CPLG across its extensive European network of teams and offices. WildBrain CPLG demonstrated an innate understanding of the Crayola brand values, positioning and strategic growth pillars, making the agency best placed in translating this into licensed product programmes across the territory.

“The team’s experience across all consumer product categories integrated into Crayola’s strategic approach to growth, promises to deliver further expansion and opportunity for licensees and brands bringing new and innovative products into the market.”

Meike de Vaere-Hoorn, VP Partnerships & Business Development at WildBrain CPLG, says: “Crayola is a beloved brand in homes around the world, celebrated for inspiring creative freedom, making it an exciting addition to our EMEA portfolio. We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family and we can’t wait to get started on this colourful journey with the team at Crayola.”