ViacomCBS Consumer Products has struck up a new partnership with the NFL and Junk Food Clothing to launch an NFL x SpongeBob SquarePants Junk Food Collection by King Saladeen. The collection will feature apparel designed by the popular Philadelphia artist, King Saladeen. Launching today, the collection of styles includes short …
Read More »NFL stars to appear as playable characters in hit mobile game Subway Surfers
Stars of the National Football League are to appear as playable characters in the hit mobile game Subway Surfers in a first of its kind partnership for SYBO Games, the NFL Players Association, and OneTeam Partners. The endless runner mobile game crossed three billion downloads worldwide in August and was …
Read More »Channel 5’s NFL broadcasting partnership will ‘bring excitement of NFL season in the US to British homes’
National Football League will be touching down on UK television thanks to a new partnership struck between the NFL and ViacomCBS Networks International’s Channel 5. The three-year partnership will bring Monday Night Football to the channel, as well as a Sunday morning NFL magazine show. The partnership aims to ‘take …
Read More »Bit Fry Game Studios scores NFL Players Association partnership for its latest video game push
Bit Fry Game Studios has struck up an agreement with OneTeam Partners and the NFL Players Association to bring an officially-licensed football game to the studios’ growing line-up of sports videogames. The games developer already incorporates select NFL players into its existing arcade action NHL-licensed hockey game Ultimate Rivals: The …
Read More »NFL fans can own a piece of history with new Football Greats clothing line
The collectable apparel outfit, Authentic Heroes has secured a new partnership with IMG and its Football Greats Alliance to introduce a new line of Football Greats clothing. Football Greats Alliance is an organisation that is dedicated to preserving the legacy of retired NFL athletes through innovative new means, the latest …
Read More »NFL champion Julian Edelman partners with Cutters for football gloves line
The new glove designs join Edelman's own apparel line, JE11.
Read More »NFL and Rawlings renews licensing agreement
‘Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs,’ says Rawlings’ Eric Reinsfelder.
Read More »Execs to go head-to-head with NFL stars at Licensing Expo’s Sports Activation Zone
"Attendees and exhibitors will have a chance to compete against world class athletes, while experiencing first-hand the powerful connections NFL players can make with their customers."
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