The Insights Family expands again with new offices, new starters, and a new venture into Poland

The kids, parents, and family market intelligence outfit, The Insights Family is expanding once again; moving to a larger office space in Manchester city centre, opening a satellite office in Mayfair, London, welcoming three new starters to the company and launching its Kids Insights and Parents Insights businesses into Poland.

The latest flurry of developments for the firm form part of a plan to expand rapidly, following a number of big client wins that includes the media giant HBO Max, the retailer HMV, and the leading media agency, GroupM.

The company has now welcomed Jennifer Knott to the role of senior research manager who joins following a six year stint at Manchester City Football Club where she worked across a variety of research and digital media analyst roles. The team also welcomes Tushar Palawat and Emer Sheffield to its development and data science team, as junior data scientist and UI/UX designer, respectively.

Meanwhile, the Insights Family is continuing its global expansion, increasing its real-time data on children, parents, and families, with Poland being its latest market. This will see the business survey more than 410 Polish kids, tweens, and teens, and 200 Polish parents of children aged between one and 16 every week.

Poland becomes the company’s 18th operational market – following the addition of Japan, South Korea, the Philippines, and Indonesia earlier this year. This means the company now surveys a family member every 60 seconds.

Nick Richardson, CEO & Founder of The Insights Family, said: “The first half of 2021 has seen the business and every member of the team make incredible progress. We have seen a significant increase in client demand for our products and services as more and more organisations realise that traditional market research and data is no longer fit for purpose.

“Our new offices will enable us to provide an environment in which our team will further prosper, and coincides with the launch of a number of new initiatives as we look to be global leaders in every sense of the word.”

 The company also recently launched its latest tool, the IP INDEX™, which enables brand owners, brand partners, and retailers to identify the performance of their IP in relation to thousands of others, across multiple media types.

The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’

Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 years of experience in the field, but a client list that includes the likes of Nickelodeon, Disney, and Mars.

Meanwhile, The Insights Family has established itself as a global front runner in kids, parents, and family research, by providing real-time data to clients such as Amazon, BBC, Mattel, and Warner Bros.

Through the forging of a new partnership, the pair aim to ‘create unrivalled opportunities for kids’ research and insight,’ with solutions that will ‘drive significant value for clients; insightful data, cost reduction, fast turnaround, and elimination of the pain-points associated with traditional qualitative research.’

Nick Richardson, founder and CEO of The Insights Family, said: “Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space.

“Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.

Stav Vaisman, CEO of InspiredConsumer, said: “We have spent the last 20 years building and nurturing relationships that sustained our firm, while also investing in the communities we work in. So, it is with great pride that we are embarking on this new research endeavor with such an impressive partner. We will work tirelessly to ensure we provide incredible value to our clients, and participants.”

With kid’s influence now growing across 90 per cent of expenditure categories in the US, the pair believe ‘it’s more important than ever to understand the attitudes, behaviors and consumptions of the next generation of families.’

To find out more, and download the new free report on “The Next Generation of Families” visit https://get.theinsightsfamily.com/familyreport/

The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’

Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 years of experience in the field, but a client list that includes the likes of Nickelodeon, Disney, and Mars.

Meanwhile, The Insights Family has established itself as a global front runner in kids, parents, and family research, by providing real-time data to clients such as Amazon, BBC, Mattel, and Warner Bros.

Through the forging of a new partnership, the pair aim to ‘create unrivalled opportunities for kids’ research and insight,’ with solutions that will ‘drive significant value for clients; insightful data, cost reduction, fast turnaround, and elimination of the pain-points associated with traditional qualitative research.’

Nick Richardson, founder and CEO of The Insights Family, said: “Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space.

“Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.

Stav Vaisman, CEO of InspiredConsumer, said: “We have spent the last 20 years building and nurturing relationships that sustained our firm, while also investing in the communities we work in. So, it is with great pride that we are embarking on this new research endeavor with such an impressive partner. We will work tirelessly to ensure we provide incredible value to our clients, and participants.”

With kid’s influence now growing across 90 per cent of expenditure categories in the US, the pair believe ‘it’s more important than ever to understand the attitudes, behaviors and consumptions of the next generation of families.’

To find out more, and download the new free report on “The Next Generation of Families” visit https://get.theinsightsfamily.com/familyreport/

Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews

With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue

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Figures from the latest Kids Insights data shows that over half of UK kids aged three to 12 have “a lot” of influence over the toy purchases their parents make. In addition to this, UK kids spend a collective £709m of their own money on toys and games in 2020.

However, children’s purchasing power has changed with growing interest in the environment.

Sustainability is becoming a way of life for many consumers as more people are choosing to buy greener, healthier, ethically sourced, and more environmentally sustainable products. Eco-friendly products accelerated their infiltration into toys in recent years and companies – the likes of Hasbro, LEGO, Mattel, MGA, Playmobil and Clementoni included – also understand that a clear and transparent environmental strategy can give them a competitive advantage while staying relevant.

This trend will increasingly affect families’ purchasing habits and toy brands are strongly recommended to emphasise their environment friendly credentials when planning their marketing campaigns.

The increasing penetration of smartphones and tablets among children is stimulating social activism while also driving eco-friendly product purchases. So-called ‘Greta effect’, named after Greta Thunberg following her “how dare you” speech at the 2019 UN Climate Action Summit, raised the awareness further.

There is also a large eco-influence coming from parents. According to our Toys & Games Global Report 2020, over a third of UK pre-school parents think that it is important for their children to take care of the environment – a year-on-year increase of 56 per cent. Over a third of parents hope to teach their child to take care of the environment before they have even reached their fifth birthday.

Brands have already started to work on producing eco-friendly toys, or at least use more recyclable packaging. According to our Kids & Family Industry Report 2021, 69 per cent of toy companies believe they can make a difference in the sustainability sector.

As a good example, LEGO is another toy manufacturer which has made substantial progress and commitments to change by 2030. The company introduced reusable plastics for bricks and is said to be considering the idea of a LEGO subscription service. In an effort to improve the brand’s sustainability, a rental service could reduce the fossil fuels required to make LEGO, all while keeping eco-conscious parents happy. LEGO is also making a switch towards paper bags instead of single-use plastics.

Meanwhile, Mattel introduced its own MEGA Biobloks at 2020 Nuremberg Toy Fair with the aim of reaching its 100 per cent recycled materials goal by 2030. Likewise, Clementoni revealed its Baby range made from 100 per cent recycled materials in January 2020 as part of its own sustainability push.

The same with Amazon, the favourite online shop of two million kids aged three to nine in the UK, has revealed plans to roll out 500 electric delivery vans in the UK as part of their Climate Pledge. From manufacturing to distribution, there are opportunities for corporations to make improvements to their sustainability practices to engage sustainable consumers.


What does this mean to you?

Brands need sustainability to be incorporated into long-term business strategies, with public transparency and accountability surrounding these targets, to show their loyalty and awareness.

We believe the brands that will succeed at appealing to the sustainable consumer will be the ones who make it straight-forward and rewarding for customers to change the way they consume, purchase, or behave.

Children’s influence on their parents and brands continues to grow every day. Therefore, understanding what attitudes kids hold in real-time and how this affects their purchasing decisions is a critical advantage for brands.

With the purpose to provide children, parents, and families with a voice to shape their worlds, The Insights Family is highlighting why brands need to pay attention to trends like this and carefully reflect on consumers opinion.

The Insights Family® has released its Kids & Family Industry Report 2021 where we have shown how companies are also responding to societal needs, with 64 per cent reporting their business decisions will be affected by a drive towards sustainability.

To read the Kids & Family Industry Report 2021 and learn more about the attitudes, behaviour, and consumption patterns of kids, parents, and families, and to get freemium access to The Insights Family® real-time data portal, please visit: https://try.theinsightsfamily.com/toynews

The Insights Family (formerly The Insights People), is a global leader in kids, parents, and family market intelligence, providing real-time data on their attitudes, behaviour, and consumption patterns. Every year the company surveys more than 362,100 kids and more than 176,800 parents.

Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client tool and platform, the Portal 4.0.

In line with the sweeping changes across the children’s and parents’ media and entertainment landscape, The Insights Family’s new platform now holds proprietary data collected from surveying over half a million children and parents across 17 countries every year, providing over 600 million data points for its customers to view, filter, and analyse. By anyone’s standards, that’s a lot of data.

Here, Licensing.biz catches up with Nick Richardson, founder and CEO of The Insights Family to explore the trails being blazed and the paths being carved by a Manchester start-up that over the course of the last four years, has made its international presence well and truly felt.

To kick us off, Nick, can you give us a bit of background on yourself and how The Insights Family came to be?

I grew up in Manchester and graduated Manchester Metropolitan University with a degree in Marketing Management. As part of that degree, I had a placement with Mattel Toys – where I worked on the Hot Wheels, Matchbox and Tyco brands.

After graduating, I worked in senior marketing and commercial roles for brands and agencies such as ExxonMobil, Momentum Worldwide (part of IPG group), Just Marketing (now CSM Sport & Entertainment), Hilton Hotels, Leukaemia & Lymphoma Research, and PennWell (now Clarion Events).

As a marketer, I have always been naturally curious and creative – and have worked closely with data. I have had several roles where I was responsible for auditing existing research, developing research, and using this information to redevelop commercial strategies.

After 10 years of living in and around London, I decided to move back to Manchester. When I returned to the city, I enrolled on an Executive MBA course. During this course I started to see an opportunity to develop a disruptive and highly innovative research business which could be scalable, so I started to look at which industries were lacking data and insights.

During a catch-up meeting with SuperAwesome’s Matt Lester, who I had worked with while leading Hilton Hotels F1 sponsorship, it became very apparent that kids’ lives were unrecognisable from when I worked at Mattel in 2002/2003.

However, the ways in which companies were approaching their marketing had not really changed. Companies who operated in this space needed help and support to understand what was going on, what it meant, and ultimately some clarity and confidence to make decisions to evolve their previously tried and tested approach.

That was the challenge, so we made it our mission to do that, a mission which still burns hard in everyone who works for us.

You guys haven’t seemed to stop this past year, with international growth at a phenomenal rate. What has the thinking been behind the growth you guys have seen? What’s driven the growth? Does having operations around the world mean you’re set up with holidays for life?

Since our launch in 2017 and as the business developed, it soon became apparent that a lack of data on the kids and parents’ ecosystem was not isolated just to the UK – but there was a need on a global basis that nobody was fulfilling. Therefore, we set our vision to be the global leaders, and made it our business to achieve that.

While we are now operating in 17 countries, our international team of researchers and developers are driving these developments from our Manchester HQ. The growth has been quicker than I could have ever imagined, which is down to so many factors from our initial investor, some lucky breaks, but most importantly it is down to the culture we have created, and the incredible efforts and collaboration from all our team.

Once we and other countries come out of Covid-19 restrictions, I cannot wait to see our team and get to travel more, no doubt with a few extra days rolled on for the odd holiday.

Speaking of developments, there latest major development from you guys is the Portal 4.0, a new platform for clients, destined to ‘change the way it all works for them’. This sounds exciting. Can you tell us about this one?

Firstly, everything which made Portal 1.0, 2.0 and 3.0 so special remain. The ease of use, real-time data, and the ability to view, filter, interrogate, and analyse the data intuitively remain.

However, with all the feedback we have captured, we have not only made hundreds of small but significant improvements and enhancements, but we have also now integrated all the cutting-edge innovations which we have been working on in the background.

First and foremost, the portal holds all our propriety data, collected from surveying over half a million kids and parents across 17 countries every year. It provides over 600 million data points to view, filter, interrogate, and analyse.

In addition to that, it houses all the tools we have been developing, such as our Media Mix Compass – which is a media planning tool that enables clients to compare 11 different categories of media, based on their reach, preference, and time spent.

The platform also includes clustering tool Persona Perspectives™. Powered by cutting edge Machine Learning and utilising the latest theory from the world of psychology, clustering will unlock previously unseen insights into an audience and fanbase. This tool was developed with a team of academics at Manchester Metropolitan University.

We have also added contextual data for every country which we operate in, providing socioeconomic and demographic data and insights for additional context. There are new API feeds from the likes of Instagram, TikTok, Twitch, and YouTube.

A new section of the portal has also been created to house all our clients’ bespoke research projects – enabling them to utilize all the functionality of the portal as well as our persona technology.

So, in summary we have not only moved the goalposts, but we have completely rebuilt them. But don’t just take my word, I would encourage people to go and have a look and let us know your feedback.

How will this new platform position you guys in the UK and on the international stage? How will it work to help position clients on the international stage?

Despite 2020 being a challenging year, we managed to grow substantially and lay the foundations for this year – which we believe will see us essentially double in size every six to eight months.

Our new identity and portal will also provide the foundations for this. As I mentioned, there are so many significant new developments in the new portal – with our team of researchers, data scientists, and developers working with academics, and collaborating with our clients from around the world to bring in a suite of solutions.

This will see us transition from not “just” being a research company, but to a business-critical partner to clients who can use the tools such as our Media Mix Compass™ to actively shape their strategies.

One of the core approaches to our research which makes us standout from anyone else, is that we are independent, and the kids, parents, and families surveyed are age, gender, and nationally represented and not recruited through our own platforms. This means the data is not biased, has no agenda, and can be analysed on a global, regional, national, or local basis – something which I believe will be critical as we transition from globalisation to localisation.

Why is it important that clients are armed in this way with the ability to spot and react to opportunities in the ever evolving kids’ and family market?

It is my belief that research, and data is now a critical part of all our jobs. If you work in advertising, content, licensing, marketing, product development, or sales it is an essential tool to provide understanding, test our convictions and ultimately measure our results.

However, there are still large amounts of market research and data which are not accessible, and worse than that – quite intimidating. And whilst we can call default to doing a bit of desk research or talking to our own kids, if we are honest with our selves – that doesn’t really stack up. That is why we have set it to be our mission to become the world’s top brands business-critical partner. Portal 4.0 is so accessible that even my mum can use it!

Our unique approach to surveying kids, parents, and families on a continual basis enables us to identify trends as they are forming. Likewise, if we take the effects of Covid – it provides our clients with an unrivalled view of what their attitudes, behaviour, and consumption were before Covid-19, how they have evolved during the pandemic and lockdowns and ultimately what they will become after.

As far as I am aware, we are the only company in the world to have this information. We know from our industry report that only six per cent of organisations that operate in the kids, parents, and family space believe that they have a sufficient understanding of them.

Our Trend Alert™ Reports and real-time data also saw us spot the rising popularity of trends such as Fortnite and TikTok months before they exploded in popularity in the kid’s ecosystem.

However, one of the most important trends we have tracked is this generation of kids have more influence than ever before. For example, our data in the UK shows a 15 per cent increase in influence that tweens have from Q1 2020 to Q1 2021 in terms of grocery items purchases, as kids are increasingly concerned with our effect on the environment and becoming healthier.

It is therefore more important than ever to reach and engage these young stakeholders and every brand must now become a family brand.

What do you think are some of the biggest challenges to have swept the children’s and family space in recent years? What sort of picture of the future does this all paint, and how are you helping businesses ready themselves for that future landscape?

There are so many challenges. I look back to my days at Mattel – and cannot believe how much the landscape has transformed. If we are all honest, it has probably taken the best part of a decade for the industry to recognise this, and the scale of the change.

I would like to think that we have helped the industry and individuals to not only recognise the changes, but also understand the implications and be best positioned to transform their approach across their business.

As for the biggest challenge – my view would be the impact of digital, this impacts all aspects of an organisation and business. It has transformed everything, from advertising and media to the need to be a content curator and syndicator. Plus, the arrival of new digital centric IP.

It has been challenging, but it is also extremely exciting as there are significant opportunities that come from this – and that is why we do what we do, to mitigate the risks and accelerate the opportunities.

For you, what is the most exciting part of working in the children’s and family space? To what extent is this a market that leads change across the consumer landscape, and how does it shape future trends?

As Nelson Mandela once said “children are our greatest treasure. They are our future”. Being a proud father of my daughter, I am so proud that we as a business provide children, parents, and families with a voice to shape their worlds. And of course, with the speed of technology evolution it is incredible to witness the impact of this on their and their parents’ attitudes, behaviour, and consumption – and how brands need to evolve their thinking to remain relevant.

To get freemium access to our award-winning real-time portal, please visit:

https://try.theinsightsfamily.com/toynews

The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’

 The company, which provides real-time data on their attitudes, behaviour, and consumption patterns, surveys more than 362,100 kids and more than 176,800 parents across 17 countries each year.

Amid the latest development for the company, The Insights Family has also launched its latest version of the award-winning insights platform, Portal 4.0. The newest iteration includes 11 new features, enabling brands to view, filter, interrogate, and analyse all of its data.

The new tool also includes Persona Perspectives, which has been developed by the in-house team of data scientists and developers in collaboration with academics, utilising Machine Learning. It’s hoped that the tool will unlock previously unseen insights into a brand’s audience and fanbase.

Portal 4.0 also launches with Trend Tracker, Country Context Tool, new data dashboards, and the ability to track API data from third party sources such as YouTube and TikTok.

As well as this, the platform includes the On-Track reports written by the team of researchers at The Insights Family, plus the recently launched media planning Media Mix Compass that aims to give a 360-degree view of kids’ media consumption.

Nick Richardson, Founder & CEO, said: “It is my belief that research, and data is now a critical part of all of our jobs. If you work in advertising, content, licensing, marketing, product development, or sales it is an essential tool to provide understanding, test our convictions, and ultimately measure our results.

“However, there are still large amounts of market research and data which are not accessible, and worse than that – quite intimidating. And whilst we can call default to doing a bit of desk research or talking to our own kids, if we are honest with ourselves – that doesn’t really stack up. That is why we have set it to be our mission to become the world’s top brands business-critical partner.”

Simon White, the new chairman at The Insights Family, added: “As the world moves on from the challenges of living through a pandemic, the right insights will enable businesses to act faster, with greater certainty and a reduced cost. There has never been a better time to be in this sector, with The Insights Family.

“Further, leading the way in which insight is filtered, presented, and disseminated through organisations will prove to be a unique and long-term competitive advantage. What the team has created at The Insights Family is peerless, and where it can be taken over the medium and long-term is an exciting plan to be a part of.”

The Insights People continues growth plans with new appointments and a head office move

The kids, tweens, and teens market intelligence expert, The Insights People, has appointed four new team members in the form of Claire Garner, Lewis Townsend, Sam Nguyen, and Joseph Newton. With the latest swathe of appointments for the firm also comes a move of offices to accomodate the expanding business.

The Insights People specialises in research and insights on children aged three to 18 and their ecosystems. It surveys more than 5,000 children each week across five continents and 13 countries; more than 277,000 children a year.

Claire Garner joins to lead the bespoke research team and lead the company’s media effectiveness analysis service. Garner has extensive research, insight and media experience having worked at MediaCom for 17 years as associate director, and more recently running Manchester based More Insight.

Nick Richardson, founder and CEO, said: “Claire has been a great friend to the business, pretty much from day one, as she has worked with us on a number of projects. I am delighted that Claire has joined the company, in what is a key role for us, not only oversee our bespoke research team, but also to lead our media analysis and evaluation services, which we will be launching early next year.”

Garner said: “It’s so exciting to be part of a team again, and a team which is so focused on innovation and solutions. Working with Nick in the past, it’s always been clear that The Insights People is a dynamic business. With insight being a long-time passion of mine, being able to work with like-minded, forward thinking people is a fantastic opportunity.”

The company also welcomes Lewis Townsend as account manager, Sam Nguyen as research executive and Joseph Newton as junior developer.

Townsend added: “After spending my first few days with Nick, and the rest of the team it is abundantly clear how passionate and dedicated everyone is in this business. The company is at an extremely exciting stage where we are seeing growth across the globe, and I am delighted to join the ever-expanding team.”

In addition to the new recruits, The Insights People has promoted Beth Bleathman to the role of senior research executive. She said: “I am delighted to be promoted, and so proud to be a part of such a fast expanding business. I am really looking forward to continuing to grow with The Insights People, and to pass on my knowledge and support to the new research executives who join the team.”

CEO Richardson, said: “I am continually humbled by the quality of people applying for roles at The Insights People, and am absolutely delighted to have Claire, Lewis, Sam and Joseph on board, who all bring incredible skills, energy and a collaborative way of working to our team. And a huge congratulations to Beth on her well-deserved promotion.”

These appointments come after the recent appointments of ex-Reach Plc executives Richard Roycroft and Sarah Mitchell who join as commercial director and group account director.

The company also continues its recruitment activity with it recruiting for roles in research, marketing, tech development and data science. For further information on careers visit: https://kidsinsights.com/careers/

Kids Insights and The Social Store to host webinar on licensing and retail in a digital-centric world

The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th at 4pm.

Speakers will include Kids Insights founder and CEO, Nick Richardson and founder and CEO of The Social Store, Ian Shepherd. The session will last around one hour with a Q&A session included.

The free webinar is titles Opportunities for Licensing and Retail in a Digital Centric World and will highlight the impact of technology and social media in the retail and licensing industries over the past few years. The session will look to address the challenges which the retail industry faces with emerging technology, as well as the long-lasting effect of Covid-19 and how the industry can evolve with the increase in online spend during this time.

Shepherd said: “I am very are excited to announce that I will be speaking in a free webinar with Nick Richardson from Kids Insights about the latest trends and developments in the world of retail and what the new normal will look like for the industry with more access to technology.

“There will be an excellent discussion which will help us gain greater knowledge of the digitalized trends in retail and licensing as well as identify the key players of influencer marketing.”

The format of the presentation will aim to deliver understanding to the change in kids’ ecosystems with the shift to digital, the future of ecommerce and retail and the relationship between the two going forward. It will also look at the emergence of influencers as a key marketing channel and how they can be embedded into strategies for a variety of industries including gaming, sport, TV and film.

The data provided by Kids Insights shows why brands needs to pay more attention to influencer licensing. Pre-schoolers are showing a preference for buying clothes related to their favourite YouTuber with a 56 per cent growth in the past 12 months. Also, becoming a YouTube influencer is the fourth most popular career choice for tweens (10-12s), illustrating their influence on career choices.

Nick Richardson, CEO of The Insights People, added: “We are thrilled to announce that we are hosting a free webinar with Ian Shepherd from The Social Store. This session will provide an exciting series of new insights that will help us to facilitate a wider industry conversation about the key players in the world of influencer marketing.”

Those who wish to attend the free webinar can register here: kidsinsights.com/socialstore

Kids Insights now launches into Canada and Australia as its global expansion continues

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational markets for the firm.

This follows the company’s recent expansions into Brazil and Mexico, where it launched earlier this year.

Both Kids Insights Australia and Kids Insights Canada will be surveying 400 age and gender representative children between the ages of three and 18 in each respective country every week – or 21,000 a year – enabling the business to provide its data to clients in real-time and monthly insight reports identifying, tracking and evaluating current trends.

The launch into these two markets means that the company now surveys more than 4,000 children a week, and will now be surveying more than 200,000 kids a year across five continents and 11 countries in total.

The Insights People now operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia, and Canada, and works with clients such as Amazon, F1, LEGO, MediaCom, Pokemon, SEGA, Warner Bros and Viacom and has recently grown to a team of 31 based in Manchester city centre.

Nick Richardson, CEO of The Insights People said: “We are delighted to be launching into both Australia and Canada. Like all of the markets in which we operate in, these markets are going through an extensive period of change. Agencies and brands are looking to understand these fluid and dynamic markets, and we have supported these countries and have also received huge demand for our award-winning service.

“Launching Kids Insights in Australia and Canada also represent an important milestone, as we are now surveying an additional 21,000 children in both countries, giving us a new total of 200,000 a year, and providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts.

“We look forward to supporting businesses in Australia and Canada and businesses looking to enter these markets with industry-leading independent data and insights.”

The company will also host a free a webinar under the title “The New Normal Within Kids Ecosystem”, which will be taking place on August 5th. This webinar will give attendees the chance to get an unrivalled overview of the changing nature of children’s attitudes, behaviours and consumption patterns as well as identifying some of the latest trends to watch out for.

To register for the free webinar, visit http://kidsinsights.com/webinar/

The Insights People hires ten, expands into new markets and continues global takeover

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner Bros.

The company recently launched into South America with Brazil and Mexico in the last quarter, meaning that the firm now surveys more than 3,000 children every week, across four continents and nine countries, and more than 150,000 children a year.

On top of this, and after a strong six months despite challenging conditions in industry, The Insights People has secured a host of new clients including Amazon, LEGO, Star Stable and Turner as well as expanding relationships with the likes of Leapfrog, SEGA, and Warner Bros.

After announcing expansion to Brazil and Mexico earlier in 2020, the company are working on feasibility to launch into other countries and continents.

Nick Richardson, CEO The Insights People, said: “It has been quite surreal and challenging to interview, welcome and work with so many new starters remotely. Though it has been great to see the team adjust to these challenges with our usual can-do spirit. It was critical that we continued with our extensive recruitment despite the difficulties which COVID-19 has caused us as all of the roles are key in building the business to the next stage.

“The recruitment has been across the business, but in particular we have significantly increased our tech and data science team to help us develop and ultimately launch a number of new exciting services.”

The award-winning tech company welcomes Robert Lambert as senior development, Richard Wainwright as data scientist, and Jordan Shaw as junior developer. In addition, the company has expanded its research team, welcoming recent graduates Lucy Holland and Sarah Waterhouse to the team. Connor Walsh has joined the marketing team, and George Sarakins has joined as North America account director. Other roles are still being actively recruited.

George Sarakins, North America account director, said: “The Insights People is a business I have long admired and I am thrilled to be joining at such an interesting time for the kids’ sector. Nick and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Further to the new additions to the company, The Insights People continues to work on the new exciting developments to its real-time award-winning portal that will now include a content library with the latest industry articles, newsletters and webinars about kids ecosystem across the globe.

The company will also host a free webinar under the title “The New Normal Within Kids Ecosystem” which will be taking place on August 5th. This webinar will give the viewer the chance to get an unrivalled overview of kid’s attitudes, behaviours and consumption pattern across Europe.

To register, visit http://kidsinsights.com/webinar/