Nickelodeon UK partners with The Luna Cinema for immersive kids’ event

Nickelodeon UK has partnered with the market’s leading producer of open-air cinema events, The Luna Cinema, for the launch of The Nickelodeon Experience. The brand-new fully immersive experience, which builds upon a successful five-year collaboration with Comedy Central for its award-winning FriendsFest, will launch in spring 2022, before subsequently touring the UK and Ireland.

With two distinct areas, the Nick Jr. Experience and the Nickelodeon Studio Tour, The Nickelodeon Experience will include multi-sensory interactive zones where guests can step into the world of their favourite Nickelodeon TV shows, taking immersive kids’ events to a whole new level.

The Nick Jr. Experience will cater to the under-sevens, transporting young PAW Patrol fans to Adventure Bay, where they will meet Chase and Marshall, before going on their own mission to discover a PAW Patrol soft play zone. The Nick Jr. Experience will also include an arts and crafts station, a Teenage Mutant Ninja Turtles underground lair, complete with a tunnel maze as well as a water zone inspired by the world of Nick Jr.’s latest animation success Santiago of the Seas,where fans will be able to climb aboard a pirate ship and participate in water play including magnetic fishing and boat races.

For children aged seven and over, The Nickelodeon Studio Tour will be a unique opportunity to go behind the scenes of some of Nickelodeon’s most popular shows. The tour will begin at The Thundermans’ ‘School for Superheroes’, where Nickelodeon star Kira Kosarin will provide lessons on how to acquire superpowers, before entering Henry Danger’s ‘Cave’ in which visitors will have to navigate through a maze full of hidden secrets. Afterwards, children will then have to work together as a team to crack the code and find the key to get out of the Hunter Street ‘Escape Room’. Finally, guests will experience for themselves the showbiz life of a Nickelodeon star by walking up the famous orange carpets before joining the after-party and enjoying Nickelodeon’s iconic ‘slime time’.

Alongside the Nick Jr. Experience and the Nickelodeon Studio Tour, children and their parents will be able to lounge at SpongeBob SquarePants’ ‘Bikini Bottom Beach’ while enjoying food and drinks from themed stalls and visiting the Nickelodeon store. Bespoke activation areas and sponsorship opportunities will be made available to brand partners, both directly and via VCNI’s UK Saleshouse Sky Media.

“We are thrilled to be partnering with The Luna Cinema to bring our hugely popular Nickelodeon and Nick Jr. shows to life through this uniquely immersive experience,” says Virginia Monaghan, VP, Events and Experiences, ViacomCBS UK. “This is a chance for children to make new memories with friends, in a safe and fun setting, and with their favourite characters.”

George Wood, Managing Director, The Luna Cinema adds: “For a number of years, we’ve wanted to develop a truly interactive experience that allowed kids to immerse themselves in the worlds of their favourite TV shows, just as we do with Friends’fans at FriendsFest and film lovers with our Luna Cinema screenings. To have such an iconic catalogue of shows, including global brands like PAW Patrol and SpongeBob SquarePants, under the Nickelodeon umbrella is a treasure trove of content to explore and bring to life.”

Tickets for The Nickelodeon Experience will go on sale in November and fans can sign up to the presale here to secure their preferred time slot.

 

 

Nickelodeon UK partners with The Luna Cinema for immersive kids’ event

Nickelodeon UK has partnered with the market’s leading producer of open-air cinema events, The Luna Cinema, for the launch of The Nickelodeon Experience. The brand-new fully immersive experience, which builds upon a successful five-year collaboration with Comedy Central for its award-winning FriendsFest, will launch in spring 2022, before subsequently touring the UK and Ireland.

With two distinct areas, the Nick Jr. Experience and the Nickelodeon Studio Tour, The Nickelodeon Experience will include multi-sensory interactive zones where guests can step into the world of their favourite Nickelodeon TV shows, taking immersive kids’ events to a whole new level.

The Nick Jr. Experience will cater to the under-sevens, transporting young PAW Patrol fans to Adventure Bay, where they will meet Chase and Marshall, before going on their own mission to discover a PAW Patrol soft play zone. The Nick Jr. Experience will also include an arts and crafts station, a Teenage Mutant Ninja Turtles underground lair, complete with a tunnel maze as well as a water zone inspired by the world of Nick Jr.’s latest animation success Santiago of the Seas,where fans will be able to climb aboard a pirate ship and participate in water play including magnetic fishing and boat races.

For children aged seven and over, The Nickelodeon Studio Tour will be a unique opportunity to go behind the scenes of some of Nickelodeon’s most popular shows. The tour will begin at The Thundermans’ ‘School for Superheroes’, where Nickelodeon star Kira Kosarin will provide lessons on how to acquire superpowers, before entering Henry Danger’s ‘Cave’ in which visitors will have to navigate through a maze full of hidden secrets. Afterwards, children will then have to work together as a team to crack the code and find the key to get out of the Hunter Street ‘Escape Room’. Finally, guests will experience for themselves the showbiz life of a Nickelodeon star by walking up the famous orange carpets before joining the after-party and enjoying Nickelodeon’s iconic ‘slime time’.

Alongside the Nick Jr. Experience and the Nickelodeon Studio Tour, children and their parents will be able to lounge at SpongeBob SquarePants’ ‘Bikini Bottom Beach’ while enjoying food and drinks from themed stalls and visiting the Nickelodeon store. Bespoke activation areas and sponsorship opportunities will be made available to brand partners, both directly and via VCNI’s UK Saleshouse Sky Media.

“We are thrilled to be partnering with The Luna Cinema to bring our hugely popular Nickelodeon and Nick Jr. shows to life through this uniquely immersive experience,” says Virginia Monaghan, VP, Events and Experiences, ViacomCBS UK. “This is a chance for children to make new memories with friends, in a safe and fun setting, and with their favourite characters.”

George Wood, Managing Director, The Luna Cinema adds: “For a number of years, we’ve wanted to develop a truly interactive experience that allowed kids to immerse themselves in the worlds of their favourite TV shows, just as we do with Friends’fans at FriendsFest and film lovers with our Luna Cinema screenings. To have such an iconic catalogue of shows, including global brands like PAW Patrol and SpongeBob SquarePants, under the Nickelodeon umbrella is a treasure trove of content to explore and bring to life.”

Tickets for The Nickelodeon Experience will go on sale in November and fans can sign up to the presale here to secure their preferred time slot.

 

 

Nickelodeon UK partners with VisitBlackpool to bring Nickelodeon’s Slimefest back for fifth year

Nickelodeon UK is partnering with VisitBlackpool to bring Nickelodeon’s Slimefest back for a fifth year running, promising another year of slime, music, and mayhem following a run of sold out shows.

Slimefest 2020 will take place at The Arena at Blackpool Pleasure Beach from October 17 to 19 and is coming to London for the first time, as DHP Family prepares to present two shows at The SSE Arena, Wembley on October 26th.

Long-standing Slimefest hosts Jordan Banjo and Perri Kiely will be returning to the stage, joined his year by Max and Harvey and Holly H for all eight shows. They’ll host Nickelodeon’s unique mix of chart-topping music acts, special guests, social stars and of course, slime. 

Virginia Monaghan, VP, events and experiences, ViacomCBS Networks International, commented: “We can’t wait to bring Slimefest back for a fifth year, it’s been such a huge success in Blackpool so we’re looking forward to returning to the UK’s favourite beach resort.

“Expanding the shows to the iconic arena in Wembley is a testament to the event and it’s affinity with kids and parents alike. London and Blackpool -prepare for the ultimate badge of honour from us at Nickelodeon….slime.”

Cllr Gillian Campbell, deputy leader of Blackpool Council, added: “We are delighted to see the return of Nickelodeon’s SlimeFest in 2020. These shows have become an integral part of Blackpool’s fantastic October half-term offer, attracting parents and children from across the country.

“We look forward to welcoming families to another three days of fabulous entertainment and hope they will take the opportunity to enjoy everything that Blackpool has to offer during our spectacular Illuminations season.”

Slimefest will also air on Friday, November 6 at 6pm on Nickelodeon as well as over the weekend on Channel 5.

Slimefest 2019 saw performances from Diversity along with music acts like Professor Green, Scouting for Girls, New Hope Club, Max and Harvey, Road Trip, and Jess Folley.

Over 100,000 people have attended related Slimefest events across the globe in the US, Australia, Italy, UK, Germany and Spain.