Tag Archives: Nickelodeon

Nickelodeon and Paramount+ offer sneak peek at Kamp Koral: SpongeBob’s Under Years

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Nickelodeon and Paramount+ have released a sneak peek of the new Paramount+ Original series, Kamp Koral: SpongeBob’s Under Years, the first SpongeBob SquarePants spin-off.

The CG animated prequel follows a ten year old SpongeBob SquarePants and his friends as they spend their summer building underwater campfires, catching wild jellyfish, and swimming in Lake Yuckymuck. Produced by Nickelodeon Animation Studio, the series is landing on Paramount+ soon.

Following the season’s run on the ViacomCBS subscription VOD service, it will air on Nickelodeon later this year.

The sneak peek was first offered during a special halftime presentation of the NFL Wild Card Game on Nickelodeon.

Kamp Koral: SpongeBob’s Under Years features Tom Kenny (SpongeBob), Bill Fagerbakke (Patrick), Rodger Bumpass (Squidward), Clancy Brown (Mr. Krabs), Carolyn Lawrence (Sandy) and Mr. Lawrence (Plankton) reprising their iconic roles. Carlos Alazraqui (The Casagrandes) and Kate Higgins (Blaze and the Monster Machines) join as new characters Nobby and Narlene, narwhal siblings who live in the woods surrounding the camp.

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the number-one animated series on TV for the last 18 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base.

SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International history, seen in more than 170 countries and territories, translated into more than 30 languages, and averaging more than 100 million total viewers every month.

Hasbro celebrates ten years of Peppa Pig in the US with new content, toys, and consumer products

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Marking one whole decade since Peppa Pig first set trotters down on US soil, Hasbro has detailed a programme of 10th anniversary activity, including a year-long pipeline of new content, a new Hasbro toy line, and a roster of marketing activations, brand collaborations, and promotions.

Marking ten years since the pre-school series first aired on the Nick Jr. channel in the US, the anniversary celebrations will kick off on March 1st with Best Of episodes of Peppa Pig airing Monday to Thursday on Nickelodeon. The week will conclude Friday, March 5th with a new four-part special from series nine.

New product launches for the US market will include a collaboration with Reebok and the launch of a limited edition Reebok x Peppa collection featuring five unique footwear skus for toddlers and pre-schoolers. Meanwhile, Hunter will debut a new collection in autumn for the back-to-school season, following on from its success of its Peppa Pig boots, outerwear and accessories.

These latest deals follow close behind a recent partnership with Urban Outfitters in the US for the brand’s first teen collection of apparel and accessories which featured artwork from Peppa’s debut music album release.

Four new publishing titles inspired by the US special episodes will also be released in summer 2021. Book title formats will include pop-up, sticker and story books featuring iconic Amercan locations.

“We’re incredibly excited to be celebrating 10 years of Peppa Pig in the US,” said Hasbro’s Joan Grasso, vice president of consumer products for North America.

“Reaching this milestone cements Peppa’s evergreen status and unlocks some exciting opportunities with new trend led partners targeting multiple demographics that reflect the maturity of the brand.”

The anniversary will also be celebrated with the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives including National Jump in Muddy Puddles Day on April 1st, Peppa Pig Birthday Parties and Playdates with The Little Gym and a year-long campaign with The Muddy Puddles Project, including the brilliant event, Mess Fest.

Nickelodeon teams with the NFL and King Saladeen for SpongeBob SquarePants Junk Food clothing range

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ViacomCBS Consumer Products has struck up a new partnership with the NFL and Junk Food Clothing to launch an NFL x SpongeBob SquarePants Junk Food Collection by King Saladeen. The collection will feature apparel designed by the popular Philadelphia artist, King Saladeen.

Launching today, the collection of styles includes short sleeve t-shirts and hooded fleeces for adults and children by King Saladeen, inspired by the popular animated duo, SpongeBob SquarePants and Patrick Star with designs and logos of the NFL and its clubs.

The launch arrives in support of the special slime-filled presentation of the NFL Wild Card Game on Nickelodeon, airing Sunday, January 10th.

“We are thrilled to produce a collection of apparel in partnership with Nickelodeon, Junk Food Clothing and King Saladeen,” said Rhiannon Madden, VP of consumer products, NFL. “The collection showcases a unique combination of styles and inspirations that will surely excite fans of all ages ahead of the NFL Wild Card Game on Nickelodeon.”

Jose Castro, senior vice president, licensing collaborations and specialty retail, ViacomCBS, added: “The partnership between the NFL, SpongeBob SquarePants, Junk Food and King Saladeen represents the best in fan culture.

“The collection channels the fun, frenetic and fantastical feelings when art, sports and pop culture collide.”

King Saladeen, said: “This collaboration is the perfect mix of Art & Sports to start a brand-new fan in both worlds. They both teach patience and Teamwork while having fun; Every kid needs to experience that. Hopefully this sparks a new level of creativity for the next generation.”

The collection is now available at NFLShop.com, SpongeBobShop.com, Fanatics.com, JunkfoodClothing.com, participating Lid’s stores, and King Saladeen’s online store.

Melissa & Doug will continue to evaluate licensing as ‘an area of growth for the firm’

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The global toy maker, Melissa & Doug has expressed its plans to continue to evaluate licensing “as an area to grow its reach”, as it looks for the right platforms through which to reach more parents and children.

The traditional toy specialist hit a major milestone last month when it revealed the details of its ‘biggest push into the licensing space to date,’ through a partnership with ViacomCBS Consumer Products to launch a range of PAW Patrol and Blue’s Clues & You co-branded toys.

The move was billed by the toy maker as its latest steps towards international expansion, offering the firm a ‘larger platform to reach more parents and children’ with the messaging around the benefits of hands-on, open-ended play that has become somewhat synonymous with the Melissa & Doug portfolio.

Speaking with Licensing.biz, the firm has stated that licensing will be an area the company will continue to monitor and evaluate as an area of growth wherever its supports the core mission statement of Melissa & Doug to promote play.

“Right now, we’re focused on and excited about the roll our of the products with Nickelodeon in Fall 2021,” said Dave Henderson, chief commercial officer at Melissa & Doug.

“As a company, we seek opportunities with brands that align with our core values, and like Melissa & Doug, PAW Patrol and Blue’s Clues & You! are grounded in fostering imaginative play, problem solving, and creative thinking.

“The partnership affords us a larger platform to reach more parents and children with our message about the benefits of hands-on, open-ended play. If a child’s love for Marshall or Blue is what introduces them to our brand and the joys of imaginative, tangible, unstructured play, I will consider that a win.”

With licensing representative of around 44 per cent of the global toy category’s revenue, and ViacomCBS – Nickelodeon’s parent company – itself, a top ten toy licensing company, the partnership is certainly more than a little appetising.

The toys designed under the partnership – for both PAW Patrol and Blue’s Clues & You – will be developed to educate and empower pre-schoolers through active engagement, with a focus on problem solving and creative thinking.

Henderson, said: “Both toy lines will showcase the same exceptional quality, attention to detail, and unexpected twists on classic play patterns that have made our brand a favorite of parents and children alike for more than 30 years.

“By partnering with these established properties, we are able to reach 350MM families worldwide, connecting with new audiences and introducing them to the Melissa & Doug brand.

“We will continue to evaluate licensing as an area to grow our reach where it makes sense and only if it supports our message about the benefits of hands-on, open-ended play,” he added.

Keep an eye out for the full interview feature with Melissa & Doug’s Dave Henderson in ToyNews soon.

Nickelodeon and Spin Master team with ParkAcre for PAW Patrol and SpongeBob kids’ vitamins

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The UK nutraceutical manufacturer, ParkAcre has launched its new PAW Patrol and SpongeBob SquarePants vitamin ranges for kids across the country, made available exclusively at Holland & Barrett. The new range encompasses Multivitamin Fizzy Drinks and vitamin Chewables, developed to support the all-round health of young children.

Designed for pre-school kids, the PAW Patrol range features the rescue pups from the hit series produced by Spin Master Entertainment and broadcast on Nickelodeon. Meanwhile, for slightly older children, the SpongeBob SquarePants range has been inspired by SpongeBob’s nautical adventures under the sea in Nickeldeon’s hit animated television series.

 The launch marks the start of ParkAcre’s partnership with ViacomCBS to bring its beloved characters out of Adventure Bay and Bikini Bottom and into the homes of kids everywhere. As the UK’s leading health and wellbeing store Holland & Barrett will be stocking the range in-store and online, with full exclusivity until the end of 2020.

 “We are so excited to be launching both these ranges today with ViacomCBS,” said James Caseley, commercial director at ParkAcre.

“At ParkAcre we strive to create the highest quality vitamins, minerals and supplements, and we believe that PAW Patrol and SpongeBob SquarePants are the perfect brands to bring these products to life. During these uncertain times we hope that combining our expertise with these beloved characters will keep both parents and their kids happy and healthy.”

 Mark Kingston, senior vice president, international, ViacomCBS Consumer Products, added: “These new vitamin ranges capture the fun and adventure of PAW Patrol and happiness and humour of SpongeBob SquarePants. We’re always looking for new ways to reach our fans and this product is one that will appeal to kids and parents alike.” 

 Sophie Rose, director of VHMS, Holland & Barrett, added: “As the UK’s leading health and wellbeing store we are delighted to be the exclusive UK launch partner for the new PAW Patrol and SpongeBob SquarePants vitamin ranges. Recently we’ve seen a significant rise in the demand for kids’ vitamins, and this range is the perfect way to get children excited about vitamins.”

The PAW Patrol range includes a selection of tasty Apple and Blackcurrant flavoured products, including a Multivitamin Fizzy Drink and a range of vitamin Chewables: Multivitamins; Bones and Teeth; Immune Support; and Vitamin D.

Meanwhile, bringing a slice of SpongeBob’s pineapple-under-the-sea to the new range of vitamins, the range includes, a Tropical flavoured Multivitamin Fizzy Drink and a range of Orange and Pineapple flavoured vitamin Chewables: Multivitamins; Brain Formula; Immune Support; and Vitamin D.

 To give parents a helping hand both ranges are vegan and vegetarian approved, as well as gluten-free, GMO-free, lactose-free and contain no added sugar, artificial colours, flavours or preservatives. They are also certified Made in Britain and PETA UK certified as cruelty-free.

Zuru detail Toy Mini Brands launch with Nickelodeon and classic toy brands partnerships

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The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the range of nine toy brands all to be miniaturised and hit retailers this year.

In addition, popular and iconic toy and children’s brands such as Classic Rubik’s, Crayola, and Wham-O join the Toy Mini Brands portfolio.

Zuru’s new toy range launches to the Australian market this month, followed with a roll out across North America and the UK and Europe. The toy range will have full UK distribution by January next year.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.” 

Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats. 

Other miniaturized products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk. The assortment includes rare and super rare minis to find.

With Toy Mini Brands, kids can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find.

In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis.  The case is available for an SRP of £9.99.

Zuru detail Toy Mini Brands launch with Nickelodeon and classic toy brands partnerships

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The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the range of nine toy brands all to be miniaturised and hit retailers this year.

In addition, popular and iconic toy and children’s brands such as Classic Rubik’s, Crayola, and Wham-O join the Toy Mini Brands portfolio.

Zuru’s new toy range launches to the Australian market this month, followed with a roll out across North America and the UK and Europe. The toy range will have full UK distribution by January next year.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.” 

Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats. 

Other miniaturized products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk. The assortment includes rare and super rare minis to find.

With Toy Mini Brands, kids can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find.

In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis.  The case is available for an SRP of £9.99.

ViacomCBS turns up its podcast activity with SpongeBob Squarepants, PAW Patrol and Catfish

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ViacomCBS has dialed up its podcasting activity with a raft of new series based on its hit children’s and adult entertainment roster, including SpongeBob Squarepants, PAW Patrol, and Catfish. The firm has said that it is ‘accelerating its momentum on the audio space’ with a robust new line up.

The news has arrived the same week that ViacomCBS revealed it was developing a new version of Yo! MTV Raps and more audio spin-offs of The Daily Show. These follow a new deal it has struck with iHeartMedia, Deadline reports.

New shows include in its audio line-up include those from its Nickelodeon arm, SpongeBob BingePants: The Rewatch, an Avatar / Korra Airbender Universe podcast, and a PAW Patrol podcast. The Catfish podcast will come from MTV in partnership with podcast producer Wondery, the company behind Dirty John and Dr Death.

“Powered by an expansive portfolio of leading brands and iconic IP, ViacomCBS is accelerating its fortified momentum in the podcasting space,” said Domenic DiMeglio, EVP, head of operations and chief marketing officer for ViacomCBS Digital. “With a robust slate of new and returning series, we are building from an incredible foundation to super serve our global audiences wherever they choose to listen.”

Ricky Zoom is racing onto Australian TV screens for the first time

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Entertainment One has secured new broadcast deals for its latest CGI animated pre-school series, Ricky Zoom, that will see the already popular property race onto TV screens across Australia for the first time.

The 52×11 min episodes from series one of Ricky Zoom are set to launch on Nickelodeon’s pre-school channel, Nick Jr., in Australia from today (Monday, 20 July, 2020), with new episodes airing weekdays at 10am. From November this year the series will also begin airing on Australia’s Channel 9.

Entertainment One’s Monica Candiani, EVP content sales, family brands, said: “We’re proud to be bringing Ricky Zoom to audiences in Australia by extending our partnership with Nickelodeon and welcoming Channel 9 as our terrestrial partner in the region.

“Ricky Zoom is an action comedy adventure series with real heart and these latest deals are testament to the strong appeal of the show.”

Since it debuted on screens in late 2019, Ricky Zoom has achieved strong ratings in multiple markets. Nick Jr. is already home to the show in both the US and UK, while Australia’s Channel 9 joins a growing list of broadcast partners bringing the show to a global audience.

The show currently airs on CCTV (China), Channel 5 Milkshake! (UK), Clan TV (Spain), Discovery Kids (Latin America), Thai PBS (Thailand), Gulli (France), Karusel (Russia), Minika Cocuk (Turkey), NRK  (Norway), RAI (Italy), Spacetoon (MENA), Super RTL (Germany), SVT (Sweden), Treehouse (Canada) and Youku (China).

Nickelodeon picks up broadcast rights to Xilam’s Athleticus and Mr Magoo

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The Academy Award nominated French animation studio, Xilam Animation has secured two new broadcast deals with Nickelodeon for its short form CGI series Athleticus and the animated comedy Mr Magoo.

The new global deal will see Nickelodeon take exclusive pay-tv rights to two seasons of Athleticus for Asia Pacific, EMEA, and Latin America. It has also secured the rights for the series in Benelux, Italy, Vietnam, Philippines, and Argentina.

On top of this, Nickelodeon has picked up the exclusive pay-tv rights for Xilam’s hit comedy series Mr Magoo in the UK, where the series launches on Nicktoons this week.

“We’re very excited to be building upon our successful partnership with Nickelodeon and to see the broadcaster become home to two further shows from our slate,” said Morgann Favennec, EVP distribution at Xilam Animation. “With its charming characters and humorous stories, we know families all over the globe are going to love watching Athleticus and following the fantastic response to Mr Magoo in the UK, we’re very much looking forward to bringing the series’ hilarious hijinks to new audiences.”

 Targeting family audiences, Athleticus is produced by Xilam’s recently acquired CGI-studio Cube Creative and features wild animals taking part in competitive sports, ranging from table tennis to high bar, bobsleigh to curling. How successful the animals are at each of the sports entirely depends on their personality and anatomies resulting in very comical, and often poetic, results. The series is created and directed by the multi-award winning Nicolas Deveaux.