Tag Archives: Nickelodeon

Baby Shark lands new animated TV series on Nickelodeon

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Perpetual earworm, Baby Shark – the global property that began life as a viral YouTube music video – has landed its own animated pre-school series to broadcast on Nickelodeon this December.

With a working title of Baby Shark’s Big Show, the series will make its debut with a half-hour Christmas special this December. This will be followed up with a 26 episode series that will run across Nickelodeon platforms in 2021.

The new series will be the work of Nickelodeon Animation Studio and SmartStudy, and will follow the adventures of Baby Shark and his best friend as they explore their community of Carnivore Cove. Launched five years ago to YouTube, Baby Shark has amassed some 5.7 billion views worldwide and has become the second most watched video in YouTube history.

Baby Shark’s Big Show is executive produced by Gary DiRafflaele and Tommy Sica, both of Breadwinners, with Whitney Ralls (My Little Pony: Equestria Girls) serving as co-executive producer. The series is produced by Nickelodeon Animation Studio in Burbank, with production overseen by Eryk Casemiro, SVP at Nickelodeon Preschool.

It joins a roster of popular pre-school series on Nickelodeon, including Ryan’s Mystery PLaydat, Bubble Guppies, and Blaze and the Monster Machines.

Nickelodeon and Kongregate team up for TMNT: Mutant Madness mobile game

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The free-to-play mobile game developer and publisher, Kongregate has detailed the new TMNT: Mutant Madness title, a result of a partnership with Nickelodeon and its classic Teenage Mutant Ninja Turtles franchise.

Developed by Kongregate’s Chicago-based studio, Synapse, TMNT: Mutant Madness lets players explore the world of the Teenage Mutant Ninja Turtles by building their own squad of heroes, which includes classic villains, and battle a new menace on the streets of New York City.

TMNT: Mutant Madness will launch worldwide on iOS and Android this September.

“We’re excited to reveal TMNT: Mutant Madness especially to longtime fans,” said Tony Perkins, TMNT: Mutant Madness Game Lead at Kongregate. “Our team has been hard at work bringing these classic characters to life, knowing our players will appreciate the level of detail and heart we’re bringing to the game.

“From the Turtles’ sewer lair, to fighting the Foot Clan in the streets of NYC, to Krang in his Technodrome… This game was made by fans for fans.”

Acquired by Kongregate in October 2017 after co-launching several titles together, Synapse specialises in IP-based mobile games with deep RPG and PVP mechanics. Its previous hit game, Animation Throwdown: The Quest for Cards has been downloaded more than 20 million times and was a breakout title for the studio.

Nickelodeon launches #KidsTogether platform with tips and activities for children and families in coronavirus lockdown

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Nickelodeon has launched a multi-platform prosocial initiative featuring its most popular characters and talent to engage with kids and families on tips for staying healthy, as well as ideas for activities to do together while practising social distancing or in lockdown.

Called #KidsTogether, the campaign will feature SpongeBob SquarePants, Blue’s Clues & You, Bubble Guppies, and more, and will serve as an additional resource for parents while providing appropriate and directed information through short form videos, downloadable activities and social content.

Elements of the initiative will be aggregated for easy access on a central online destination at NickHelps.com

Additionally, Noggin – Nickelodeon’s direct-to-consumer interactive learning service for preschoolers – will be offered for free for three months starting next week to millions of kids in need through the help of national partner organisations, including the National Head Start Association and First Book.

Noggin’s free trial period will also be extended to 60 days to all new subscribers, effective at the end of the month.

The ad-free educational content on Noggin currently includes over 1,000 iconic, full-length episodes, short-form videos, and hundreds of interactive learning games and ebooks.

#KidsTogether’s content will be available across Nick’s screens starting today and ramping up through the rest of the week and beyond. It will feature:

  • Original short-form digital and linear content such as SpongeBob practicing social distancing, the Bubble Guppies demonstrating proper hand-washing techniques, and Chickaletta and the PAW Patrol showcasing awesome dance moves to promote physical activity and wellness.
  • Nick-branded interstitials made in partnership with GoNoodle that encourage kids to get up and get moving, with help from Young Dylan’s beats or by joining Lincoln Loud’s dance party.
  • Printable Blue’s Clues & You! activity sheets and Bubble Guppies colouring pages, along with offscreen activities and games to help families play and learn together at home.
  • Noggin shorts on the Nick Jr. channel that provide learning moments for preschoolers in the areas of wellness, social and emotional development, science, math, and literacy.
  • and NickHelps.com, a central online destination that will aggregate Nick’s content and provide links to external resources for kids and families.

#KidsTogether will roll out domestically today across Nickelodeon’s portfolio of platforms and then extend to Nick’s international markets, as well.

Nickelodeon’s #KidsTogether initiative is part of ViacomCBS and Ad Council’s recently announced #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment.

Nickelodeon ramps up Rainbow Rangers with increased broadcast of the pre-school hit

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Fans of Rainbow Rangers rejoice – Nickelodeon has upped the ante and increased the broadcast of the popular Genius Brands International original pre-school series to 26 airings per week.

Nick Jr. now airs Rainbow Rangers Monday to Friday with four airings per day, and six airings on the weekends.

The animated action-adventure series premiered on Nick Jr. in November 2018 with five airings per week and, according to the firm, has consistently achieved high ratings with its target demo of Girls aged two to five. The additional airings of Rainbow Rangers, which represents a five-fold increase (400+ per cent), are complimented by content available via video on demand platforms and the brand’s robust YouTube channel.

“From the beginning, we knew we had a special and unique new series for pre-schoolers that delivers values-based entertainment for children around the world. Needless to say, leading broadcasters like Nickelodeon don’t make schedule changes of this magnitude without good reason, and we are thrilled that they continue support Rainbow Rangers heading into year two,” said Andy Heyward, chairman and CEO, Genius Brands.

“The series is airing in the US and internationally, and we have several hundred product SKUs planned for rollout at retail in 2020. As I have said many times, we are on track to build a new heavyweight pre-school brand, which we anticipate to peak within the next two years.”

In the international market, Rainbow Rangers season one debuted last summer across Latin America on Nickelodeon LatAm, as well as  in Italy, on Cartoonito. Genius Brands is currently in negotiations with key broadcasters and licensing agents worldwide. 

Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world.

The series boasts a unique and highly-accomplished team of creators from the animated motion picture and television worlds, including Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield, and New York Times Bestselling author and Emmy Award-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials),  who serves as head writer and co-creator.

Multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands’ Chairman and CEO and multiple Emmy Award-winning producer, Andy Heyward, serves as executive producer.

Second season of Rainbow’s 44 Cats debut in Italy this week, with global roll out to follow

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44 Cats, the popular children’s series from the European animation powerhouse, Rainbow, is ready to launch its second season to the global stage, making its debut on Italy’s Rai Yoyo channel this week.

Pay TV partners Discovery Kids and Nickelodeon will begin broadcast of the second season to audiences across Latin America and the rest of the world, respectively, from Q2 and Q3 this year. The show will later land on free to air broadcasters from autumn this year.

The first season of 44 Cats established record ratings since its very first launch in November 2018, and it’s proving a sensational success: 44 Cats is on air in over 100 countries and in more than 20 languages. According to Rainbow, the series is ‘conquering major kids networks,’ such as Carousel Russia where it is currently the number one show in the country for ratings and share.

Meanwhile, CCTV 14, China’s major kids’ content channel, the show launched early in February with ratings that confirm 44 Cats a leading show on the channel.

Produced by Rainbow in collaboration with Antoniano and Rai Ragazzi, the series is billed as a growing hit for ratings and web interactions, while making a significant impact on the licensing sector. Currently, more than 100 partners from across the world and a number of product categories have signed with 44 Cats, across both national and multi-territorial deals.

“Already on air on the major pay and free to air TV networks in the world and on leading digital platforms such as Netflix, Tencent and YOUKU in China, Start.ru and Yandex in Russia, 44 Cats is performing incredibly and turning into a true web phenomenon and a widespread success on YouTube, where the official channels have surpassed 320 million views in just 14 months,” said Rainbow in a press release.

The newest season comprises 52 episodes that follow the adventures of the Buffycats and Granny Pina as they are joined by new animal and human friends.

Rainbow added: “The explosive mix of action, comedy, friendship and great music makes 44 Cats a series that stands out worldwide, with a magnificent soundtrack of original songs by Antoniano.

After captivating TV, social media and the web around the world, the new chapter of the Made in Italy preschool classic by Rainbow is set to amaze again thanks to the great attention to product quality, universal values and educational content offer.”

PAW Patrol is bounding onto the big screen with its first animated movie in 2021

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PAW Patrol is bounding onto the big screen with the launch of the first animated feature film produced by Spin Master Entertainment in association with Nickelodeon Movies.

The film will be distributed by Paramount Pictures and is slated to hit theatres by August next year.

The movie will be directed by Cal Brunker (Escape from Planet Earth), with Spin Master Entertainment’s EVP Jennifer Dodge producing. Ronnen Harary, co-CEO of Spin Master, will executive produce along with the company’s EVP of strategic partnership and franchise development Adam Beder.

PAW Patrol The Movie is set to be the first of multiple feature films in the works by Spin Master’s entertainment division.

PAW Patrol first launched in 2013 and now airs in 30 languages in more than 160 countries. The series was Spin Master’s first original pre-school property and went on to become a ratings smash. For years PAW Patrol was also a driving force behind sales for the company’s pre-school and girls segment (up seven per cent to US$493 million in fiscal 2017 and up five per cent to US$517.5 million in fiscal 2018).

Nickelodeon UK partners with VisitBlackpool to bring Nickelodeon’s Slimefest back for fifth year

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Nickelodeon UK is partnering with VisitBlackpool to bring Nickelodeon’s Slimefest back for a fifth year running, promising another year of slime, music, and mayhem following a run of sold out shows.

Slimefest 2020 will take place at The Arena at Blackpool Pleasure Beach from October 17 to 19 and is coming to London for the first time, as DHP Family prepares to present two shows at The SSE Arena, Wembley on October 26th.

Long-standing Slimefest hosts Jordan Banjo and Perri Kiely will be returning to the stage, joined his year by Max and Harvey and Holly H for all eight shows. They’ll host Nickelodeon’s unique mix of chart-topping music acts, special guests, social stars and of course, slime. 

Virginia Monaghan, VP, events and experiences, ViacomCBS Networks International, commented: “We can’t wait to bring Slimefest back for a fifth year, it’s been such a huge success in Blackpool so we’re looking forward to returning to the UK’s favourite beach resort.

“Expanding the shows to the iconic arena in Wembley is a testament to the event and it’s affinity with kids and parents alike. London and Blackpool -prepare for the ultimate badge of honour from us at Nickelodeon….slime.”

Cllr Gillian Campbell, deputy leader of Blackpool Council, added: “We are delighted to see the return of Nickelodeon’s SlimeFest in 2020. These shows have become an integral part of Blackpool’s fantastic October half-term offer, attracting parents and children from across the country.

“We look forward to welcoming families to another three days of fabulous entertainment and hope they will take the opportunity to enjoy everything that Blackpool has to offer during our spectacular Illuminations season.”

Slimefest will also air on Friday, November 6 at 6pm on Nickelodeon as well as over the weekend on Channel 5.

Slimefest 2019 saw performances from Diversity along with music acts like Professor Green, Scouting for Girls, New Hope Club, Max and Harvey, Road Trip, and Jess Folley.

Over 100,000 people have attended related Slimefest events across the globe in the US, Australia, Italy, UK, Germany and Spain.