Mattel is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of …
Read More »Space Jam: A New Legacy unveils gigantic licensing plans and ‘largest Looney Tunes merch line-up in decades’
Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long. The global toy and entertainment companies join master toy partner Moose …
Read More »Warner Bros. Consumer Products appoints Samantha Bushy as VP of North America and head of eCommerce
Warner Bros. Consumer Products has appointed the eCommerce veteran, Samantha Bushy to the role of vice president of North America and head of eCommerce. The move comes as Pam Lifford, president of Warner Bros. Global Brands and Experiences details the company’s strategic vision of strengthening its direct to consumer and …
Read More »Nike’s Colin Kaepernick ad campaign gamble pays as merch sales rise 61 per cent
President Donald Trump had previously said 'Nike was getting killed with anger and boycotts,' but new results prove otherwise.
Read More »Nike named most valuable apparel brand by Brand Finance
The brand's 13 per cent increase in value increase has taken its worth to over $32 billion, placing it top of the charts in the annual Brand Finance Apparel 50 listing.
Read More »Nike releases Wayne Rooney tribute boots
The firm has unveiled a special edition pair of Hypervenom WR250 to mark Rooney’s achievements in football after becoming Manchester United’s all-time top goalscorer.
Read More »Skepta teams with Nike to launch his own Air Max trainers
Skepta's Blacklisted Air Max BW will boast a chunkier air unit compared to other Air Max models.
Read More »Comedian Kevin Hart teams with Nike to launch own Hustle Hart shoe
He is the first actor/entertainer to have his own brand of Nike performance shoe.
Read More »Warner Bros. to drive Looney Tunes as leading active lifestyle brand for kids
WBCP has been working with a number of partners on key initiatives across the sports sector, including Fit for Sport Nike as well as the National Basketball Association.
Read More »Nike to launch Back to the Future shoes, complete with ‘power laces’, this year
Designer Tinker Hatfield revealed the news at the Agenda Emerge show in California.
Read More »