Tag Archives: nintendo

London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course. Featuring an interactive LEGO Luigi figure, this is the latest extension of the …

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Moonpig details plans to become ‘the Home of Gaming’ for birthdays as it bolsters its brand portfolio

The online greeting card and gifting platform, Moonpig has detailed its plans to become ‘the Home of Gaming’ for birthdays thanks to a new partnership with not only Nintendo but a wealth of gaming brands. The new range is built on licensing partnerships with flagship brands such as Nintendo, Pokemon, …

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Nintendo partners with Sanrio to launch character residents and items to Animal Crossing: New Horizons

Nintendo’s hit video game title, Animal Crossing: New Horizon has welcomed a cast of Sanrio residents and themed items through the launch of the Animal Crossing Sanrio Collaboration Pack. Launched to sell out success last week, the pack includes all six amiibo cards from the unique Sanrio Collaboration Series, all …

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Nintendo and AR game developer Niantic partner again on a Pikmin mobile game

Nintendo and Niantic, the creators of hugely popular mobile game Pokémon Go, are partnering to produce a mobile game featuring another Nintendo IP, Pikmin. This is the just the first of a series of apps the two companies intend to create, and will take advantage of Niantic’s real-world AR technology. …

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Bullseye scores Nintendo and PlayStation games deal with digital developer Sabec

The video games developer, Sabec, has signed a new partnership with Bulldog Licensing to create a series of digital games for download across the Nintendo Switch and PlayStation, based in the British gameshow, Bullseye. Sabec is considered a leader in its field of developing games for licensed brands and its …

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JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines

JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …

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Zynga and Lucasfilm announce Star Wars: Hunters for Nintendo Switch and mobile

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

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Nintendo taps Disguise Inc for Kirby costumes as global videogame licensing market ‘explodes’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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