Tag Archives: Olympics

WWE taps skateboard brand Enjoi for exclusive new range as the sport readies for Olympic spotlight

WWE has tagged in the California-based skateboard brand, Enjoi as its latest licensing partner in a new deal that will see the creation of a special collection of skateboard decks featuring a variety of WWE Legends. The partnership was first revealed on the popular skateboarding podcast, The Nine Club and …

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Bravado fires up the fans with Team GB apparel and accessories ahead of Tokyo Olympics

Bravado, the merchandise and brand management division of Universal Music Group, has secured a deal with Team GB to design and distribute official, branded merchandise ranges to the UK retail market. The launch will coincide with the team’s efforts in the 2020 Olympics this summer in Tokyo. Fans will be …

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Team GB partners with Micro Scooter in latest deal from The Point. 1888

The hit outdoor and wheeled toys brand, Micro Scooters has partnered with Team GB to launch an officially licensed range of Team GB Micro Scooters, now live on the Micro Scooters website. Developed under a partnership brokered by the UK licensing agency for Team GB, The Point. 1888, the new …

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Peppa Pig supports Team GB at Tokyo Olympics in new campaign as children’s ambassador

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Postponed Olympic and Paralympic Games to keep Tokyo 2020 trademark for merchandise and licensing partners

The postponed Olympic and Paralympic Games Tokyo 2020 are to maintain their trademarked names in a bid to alleviate concerns around merchandise and licensing partnerships, despite the event being moved to 2021 amid the ongoing COVID-19 pandemic. The International Olympic Committee and the 2020 Games’ host nation, Tokyo, reached the …

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