Tag Archives: online retail

Opinion I Can brand merch have the best of both worlds – in-store and online?

In-real-life and online shopping are both important retail strategies, but for brands in particular, they throw up different problems. Is embracing a ‘clicks and mortar’ approach the way forward, wonders Spread Group’s Head of Licensing Sven Burscher The last two years have seen a huge shift in consumer behaviour. Some …

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All I want for Christmas… is the Mariah Carey Holiday Collection

Mariah Carey has launched her very first Holiday Collection, announcing the news with a commercial shared across her social accounts. The range will be available in the US at Target and Wal-Mart, while fans can shop the collection now at MariahCarey.com. Developed in partnership with NECA, the range is inspired …

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