Pocket.watch adds 13 new creators to its roster of global digital stars

Pocket.watch, the leading kids and family studio creating global franchises for Generation Alpha, has announced the addition of 13 new creators to its roster of global superstars. The move significantly expands the company’s audience, content library, and original content slate with the world’s biggest kids and family digital stars.

The new creators bring further diversity, broader age ranges and new formats to pocket.watch, which already boasts content and original intellectual property from powerhouse creators like Ryan’s World, Toys and Colors, Onyx Family, Kids Diana Show and LankyBox, the current No. 1 gaming channel on all of YouTube.

In 2021, pocket.watch content was watched for over 4 billion hours across the company’s 44 global distribution partners including AVOD, SVOD and linear platforms in over 129 countries. By integrating these new creators into their unique content distribution offering, pocket.watch is positioned for significant growth in 2022 and beyond. These additions bring the company’s library to over 70,000 videos, cumulating to more than 15,000 hours of content available to streaming platforms for distribution. The company continues to innovate the way it packages content to include new formats beyond its breakthrough MishMash format which transforms short-form videos into twenty-two minute episodes capable of being distributed on all types of premium platforms globally.

Pocket.watch is also developing original content inspired by many of its new partners, opening up the opportunity for these creators to participate in entirely new franchises that grow way beyond YouTube – following in the footsteps of other pocket.watch originals like the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures.

“The pocket.watch library of kids and family content is unlike any other in the industry,” says Chris M. Williams, Founder and CEO, pocket.watch. “Our unique approach to packaging content, as well as our skills in developing original content with the biggest digital stars and creators in the world allows us to supply all types of streaming platforms with proven content and IP that attracts and engages massive audiences everywhere it goes, while providing our creator partners with new opportunities to monetize content beyond YouTube.”

New pocket.watch creators represent a broad range of quality kids and family content genres including gaming, art instruction, preschool animation, edutainment and sketch comedy. They are listed below alongside the number of total views for their channel(s) on YouTube in the month of April 2022.

  • Vania Mania Kids: 222 million
    • Vania Mania Kids stars 5 siblings: Vania, Mania, Stefy, Dasha and Alex! Kids and families around the world join in on their adventures in pretend play through laughter, singing and learning.
  • Hudson’s Playground: 99 million
    • From tractors to bulldozers to balers, Hudson’s Playground has a whole stable of super cool farming equipment that ignites kids’ curiosity about technology, farming, and the great outdoors.
  • Mackenzie Turner: 68.8 million
    • 22-year old Mackenzie Turner loves spreading happiness around the world through gaming and vlog content. Best known for her fun and lively personality, fans love tuning in to watch Mackenzie play their favorite Roblox games!
  • Art for Kids Hub: 40 million
    • Art for Kids Hub is on a mission to teach their fans to learn how to draw! Rob and his family teach a new art lesson every Monday through Friday on their channel.
  • ShanePlays: 19 million
    • Since 2017, fans around the world can’t get enough of ShanePlays’ wild reality-based Roblox movies and machinima.
  • Kamdenboy & Kyraboo: 13.8 million
    • Kamdenboy & Kyraboo are a dynamic sibling duo that uses imagination to conquer the world through learning and play! With some help from mom and dad, Kamdenboy and Kyraboo find fun in challenges, skits, pretend play, and more.
  • Scratch Garden: 13.1 million
    • Scratch Garden creates fun, educational animated content for kids, educators, students, and anyone else that likes laughing and learning at the same time!
  • The Stella Show: 12 million
    • Stella is an effervescent 7-year-old, who creates hilariously entertaining skits and challenges with older brother, Jameson, and her parents, Erika and James.
  • Denis: 7.3 million
    • Denis is an uber-popular gaming creator best known for entertaining audiences through Roblox content that highlights Denis’ friendly and easygoing personality.
  • Koala & Giraffe: 6 million
    • Kids love tuning in to Koala & Giraffe’s “Mini Musicals” that keep audiences laughing while teaching important lessons with humorous nursery rhymes.
  • Kaven Adventures: 5.7 million
    • Kids love joining 6-year old Kaven on epic adventures in-game and in real life! Kaven and his Dad play the hottest kid-friendly games, from trending apps to the ever-popular Roblox.
  • GEM Sisters: 5.6 million
    • GEM stands for Gaming with Evangeline and Mercedes! Fans tune in to watch them play kid favorite games including Roblox, Fortnite, and Minecraft.
  • Doods: 3.3 million
    • Doods’ clever 3D animations take regular household items and bring them to life by showcasing their unique perspectives in humorous everyday situations.

For more information about the pocket.watch roster of franchises and creators and its premium slate of content, visit pocket.watch.

Pocket.watch partners with YouTube sensations The Onyx Family for new animated series, video games, apparel and more

Kids and family entertainment company Pocket.watch today announced the wide release of animated comedy series Onyx Monster Mysteries and related games, merchandise and original music, marking an expansion of their successful ‘Onyx Family’ partnership.

Season 1 of the series, consisting of 12 episodes, will be widely released across dozens of streaming services just in time for Halloween. A special sneak preview of all 12 episodes of Season 2 is available exclusively on Amazon Kids+ beginning today and will go into wide release in December.

In Onyx Monster Mysteries, created by Albie Hecht, pocket.watch’s Chief Content Officer, and starring the Onyx Family (3.5 million subscribers), the Onyx Family is transformed into cartoon characters in an adventure series about the most endangered and misunderstood species in the world: monsters.

Onyx Monster Mysteries promotes diversity throughout the production, with the voice and musical talents of the Onyx Family as well as diverse production talent behind the camera. The show is proud to include the perspectives of showrunner Doreen Spicer (The Proud Family), Producer Jon Barnett and Creative Consultant Adrienne Lopez.

Fans can now stream Season 1 of ‘Onyx Monster Mysteries’ across 20+ platforms and Season 2 exclusively on Amazon Kids+.

The soundtrack of songs, all written and performed by the Onyx Family, is available across all major music services, including iTunes and Spotify, and weekly music videos featuring the animation will drop on the Onyx YouTube channel and across the family’s TikTok and Instagram accounts.

Four Onyx Monster Mysteries HTML mini-games, ‘Yeti Family Rescue,’ ‘Matchup!,’ ‘Spot the Difference,’ and ‘Word Search’ are available now on the pocket.watch mobile app.

Finally, Amazon will carry a brand new collection of Onyx Monster Mysteriesmerchandise, which includes t-shirts, sweatshirts, PopSockets, phone cases, and tote bags. Product is launching globally and available at amazon.com/onxyfamily.

“We are so lucky to get to work with the incredibly talented Onyx Family,” says Kerry Tucker, Chief Marketing and Franchise Officer, pocket.watch. “Onyx Monster Mysteries is an animated celebration of everything that makes this family so popular – music, humour, adventure and teamwork. At pocket.watch, we strive to create franchises that proudly represent our diverse global audience and we are thrilled to bring it to so many people, in such a unique way, through this many platforms at once.”

Amassing over 7 million social media followers, more than three billion views on their YouTube content and many more viewers more across major OTT platforms and streaming services including Hulu, Prime Video, and The Roku Channel, the Onyx Family consists of parents, Mirthell and Rita, and their four children Shalom, Sinead, Sade (Shasha), and Shiloh. Their mission is to reach families around the world to “Tell the Story, Feed the soul, Make them Laugh, Heal the heart.” Through funding community outreach programs, contributing to HBCU scholarships, and participating in various mission projects, their vision is to give back by inspiring families and children around the world to live out their greatest hopes, dreams, and aspirations.

The Onyx Family’s multi-million dollar portfolio includes videos, books, music, courses, podcasts, branded merchandise, consumable products, websites, speaking engagements, television appearances, animations, and streaming shows on multiple platforms and streaming services.