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Tag Archives: Opinion

Opinion: James Dean’s CGI return to Hollywood is damaging to celebrity licensing’s integrity

For a number of years I had wrestled with the feeling of unease around the licensing of dead celebrities. While the attraction of much of this industry is the creativity that fizzes around innovative IP, this was a pocket of licensing that always seemed to me, cynical. It wasn’t until …

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“My interpretation? 2019 is going to get crazy for licensing”

The Point 1888 - in its own words, had an incredible 2018 - triumphantly bringing left-field brands into the world of licensing. But as the industry gears for the year ahead, Licensing.biz asks the company's founder and MD, Will Stewart what he thinks it will look like...

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Opinion: Penguin and Backyard Cinema’s The Snowman Experience will change the game for experiential licensing

It’s been two weeks since The Snowman Experience launched at Hyde Park’s Winter Wonderland, and while the buzz in the months preceding suggested something big was about to rise from this collaboration, no one really knew what to expect.

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Opinion: The new reality for brands and video games

A giddy combination of augmented reality, virtual reality, blockchain and location-based services means that brands have a wealth of exciting opportunities ahead of them when it comes to partnerships in video games, argues Reality Gaming Group Founder Tony Pearce…

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