It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …
Read More »OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom
It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …
Read More »OPINION – Asgard Media’s Kelvyn Gardner on the importance of looking outside of the industry
Next week the ‘virtual doors’ of the Festival of Licensing will open to the licensing world. So, before we’ve even begun to get used to London’s Excel as the new home of Europe’s biggest licensing event, Asgard Media will now be coming to terms with being a digital exhibitor. We …
Read More »Opinion: How will we adapt to a post-coronavirus economy? – Trudi Bishop
By the time this goes to print the state of the COVID-19 pandemic will be in a very different place than it is now so bear with me. We are experiencing unprecedented times. The pandemic is not just affecting the health of the global population, but it is also having …
Read More »Opinion: Is the Wild West about to be tamed? – Anthony Marks
Anthony Marks is MD of Fanattik a pop culture specialist, a gifts and collectibles licensee for 20th Century Fox, Universal Studios, and Paramount Pictures. He talks us through why the days of the Comic Con counterfeiter may just be numbered As a self-confessed geek I have no problem admitting that …
Read More »Opinion: International trust and how to keep our young consumers onside – Trudi Bishop
In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action. Action by brands leads to increased trust and loyalty. …
Read More »Opinion: Will Harry and Meghan receive a right royal welcome to licensing?
He’s not quite the artist formerly known as Prince, just yet but when Harry and Meghan first made clear their intentions to step away from their Royal Duties, it was quickly reported on soon after that the pair had registered their SussexRoyal trademark. Since then, the licensing industry has been …
Read More »Opinion: James Dean’s CGI return to Hollywood is damaging to celebrity licensing’s integrity
For a number of years I had wrestled with the feeling of unease around the licensing of dead celebrities. While the attraction of much of this industry is the creativity that fizzes around innovative IP, this was a pocket of licensing that always seemed to me, cynical. It wasn’t until …
Read More »Alfilo Brands goes beyond the wall: “We are changing how art and culture can be experienced”
Yizan He, CEO and founder Alfilo Brands gives Licensing.biz the lowdown on how museum and cultural IP licensing is evolving past t-shirts and mugs and into a whole new world for exploration
Read More »“My interpretation? 2019 is going to get crazy for licensing”
The Point 1888 - in its own words, had an incredible 2018 - triumphantly bringing left-field brands into the world of licensing. But as the industry gears for the year ahead, Licensing.biz asks the company's founder and MD, Will Stewart what he thinks it will look like...
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