Tag Archives: Opinion

By the time this goes to print the state of the COVID-19 pandemic will be in a very different place than it is now so bear with me. We are experiencing unprecedented times. The pandemic is not just affecting the health of the global population, but it is also having …

Anthony Marks is MD of Fanattik a pop culture specialist, a gifts and collectibles licensee for 20th Century Fox, Universal Studios, and Paramount Pictures. He talks us through why the days of the Comic Con counterfeiter may just be numbered As a self-confessed geek I have no problem admitting that …

In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action.  Action by brands leads to increased trust and loyalty. …

He’s not quite the artist formerly known as Prince, just yet but when Harry and Meghan first made clear their intentions to step away from their Royal Duties, it was quickly reported on soon after that the pair had registered their SussexRoyal trademark. Since then, the licensing industry has been …

For a number of years I had wrestled with the feeling of unease around the licensing of dead celebrities. While the attraction of much of this industry is the creativity that fizzes around innovative IP, this was a pocket of licensing that always seemed to me, cynical. It wasn’t until …

Yizan He, CEO and founder Alfilo Brands gives Licensing.biz the lowdown on how museum and cultural IP licensing is evolving past t-shirts and mugs and into a whole new world for exploration

The Point 1888 - in its own words, had an incredible 2018 - triumphantly bringing left-field brands into the world of licensing. But as the industry gears for the year ahead, Licensing.biz asks the company's founder and MD, Will Stewart what he thinks it will look like...

It’s been two weeks since The Snowman Experience launched at Hyde Park’s Winter Wonderland, and while the buzz in the months preceding suggested something big was about to rise from this collaboration, no one really knew what to expect.

A giddy combination of augmented reality, virtual reality, blockchain and location-based services means that brands have a wealth of exciting opportunities ahead of them when it comes to partnerships in video games, argues Reality Gaming Group Founder Tony Pearce…