The British & Irish Lions has signed a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO, marking one of a number new licensing deals secured for the brand by The Point. 1888. A product licensing programme for the British & Irish Lions is now well underway, created to …
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The company will now be supplying the Men’s and Women’s national teams with specially designed USA Rugby branded mouthguards, which will be made available for purchase to USA Rugby members and fans.
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The premium sports brand is also teaming up with Black Rifle Coffee to fuel popular UFC Flight Pass show Dana White’s Tuesday Night Contender Series.
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The deal will see Opro provide mouthguards to all intercounty Ladies Football players, in line with the WGPA’s goals to enhance the playing experience of its athletes.
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The firm has had a partnership with the GAA and GPA since 2013 and, as part of the new agreement, has been granted the rights for a further five years.
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